Today we are talking Local SEO & sales w/ B's dad.

Our conversation ranged from the transition of marketing from older tactics (newspapers, radio, door knocking) to utilizing local SEO to target specific geographical areas.

• The importance of obtaining customer reviews, follow-ups, and creating a smooth testimonial process for customers.
• Honesty is so important in business and the psychology of sales and marketing.
• Marketing should focus on the positives and have a ready answer for any negatives.
• Self-awareness and humility can lead to a more rounded and successful business owner.

1. Dave Herzberg, a window replacement business owner in Raleigh, struggled with understanding and implementing SEO at the beginning.

• The initial explanation of SEO felt like trying to corral smoke, but with Brittany's help, his understanding improved.
• The process of working with Brittany for SEO copywriting involved using relevant keywords to funnel website traffic.
• Local SEO is essential for businesses like Dave's that only cater to clients within a specific geographical range.
• Creating a website that is simple and easy to navigate is crucial to capture and retain people's attention.

2. Dave emphasized the importance of providing clear information on websites without making it too complicated.

• It's important to follow up with customers to get reviews.
• Dave shared the importance of setting expectations and making the process easy.
• Brittany suggested various ways customers can provide testimonials, such as email, voice memo, or video testimonial.
• Crystal mentioned the value of the conversation for business owners who may not have a sales background.

3. Understanding the psychology of sales and marketing can lead to better results.

• Business owners sometimes forget that people want to understand and forgive when mistakes are made.
• Offering customer satisfaction guarantees (not money-back guarantees) can help build trust and confidence in a business.
• Collaborations and giveaways should be strategic and targeted to the desired audience.

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