Want to grow your visibility through strategic websites and SEO strategy? 

You'll love today's episode with guest Stephanie O'Keefe!

Key Takeaways:

Stephanie emphasized that understanding SEO requires an understanding of your target audience and their journey.

• It's challenging to explain SEO, especially to those unfamiliar with technology.
• Working in SEO changes one's perspective towards online shopping.

SEO is essential for online visibility and involves understanding who you help and how you help them.

• The way you explain SEO can shift depending on who you're talking to and where they are in their brand journey.
• Brand messaging and content creation is a key part of  anSEO strategy.

Determine clear goals for each page on a website.

• Start with a simplified design and then evolving by adding  pages as needed.
• Facilitate a smooth customer journey through user experience in web design.
• Have up-to-date and relevant content on your website.

Heat map trackers can help you audit user behavior on your website.

• Hotjar helps you review interactions on your website.
• Visual cues play a vital role to create trust and impart personality to the brand. 

Top tips for a great website:

• Show your face!
• Include your face on your website to build trust.
• Clarify their goals and expectations while hiring a website designer.

Connect with Steph:
Website
Instagram
Self-guided website audit
Darrell’s Case Study

OTHER EPISODES:
Leah Bryant
Samantha Mabe
Susan Reoch
Emma Boshart

Connect w/ B: YouTube, Website, LinkedIn, Instagram

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