Seriously Don’t Do That™

Seriously Don’t Do That™

By Dan GriffithBusinessEntrepreneurshipMarketingManagement
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Seriously Don’t Do That™ episodes

  • Don't Do a Demo for Every Prospect

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    A demo of your product or service involves investing time and money to put together.

    If you’re going to do a demo, understand where your buyer is in their process.

    Take the time to find out if your prospect has identified the problems they need to solve

    LinkedIn | WEBSITE

    5 min
  • Don't Rely on Procurement

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    You make a sale because someone has a need for the product/service you are offering.

    So, instead of relying on procurement, rely on the person that actually needs and will understand the value (not the price) of the solution you are offering.

    Start there!

    LinkedIn | WEBSITE

    5 min
  • Don't Pay People for Things You Don't Want Them To Do

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    The statement ‘Don’t pay people for things you don’t want them to do’ might seem obvious, right?
    Think about this from the perspective of your compensation and bonus plans.
    We all know that they are absolutely critical for recruiting and maintaining good folks in an organization.
    However, the adage Compensation drives behavior is true.

    LinkedIn | WEBSITE

    5 min
  • Don't Do RFPs

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    It is a common belief that RFP’s (Request for Proposal) are the way companies buy; and to close business, you need to participate. My answer: Maybe, but probably not! There are some organizations (primarily governmental entities) that handle purchases through RFP, but this is more of an exception than a norm.

    LinkedIn | WEBSITE

    5 min
  • Don't Rely on Partners to Do the Hard Work

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    Partners are NOT the quickest way to grow your sales revenue
    Yeah, it’s hard not to think that recruiting partners is a hack for early stage or growing businesses. 
    But think about it, these “partners” are many times already selling something, maybe even something that competes with what you sell.

    LinkedIn | WEBSITE

    4 min
  • Don't Make Your Sales People Product Experts

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    Being a product expert is NOT the job of your salespeople. Their job is to find out what challenge/need a customer is trying to meet and then work with a technical expert to match that with your product or service. In this podcast, we discuss the importance of having your salespeople actually sell!

    LinkedIn | WEBSITE

    6 min
  • Don't Hire Sales and Marketing from Your Biggest Competitor

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    Hiring sales people from a big competitor is a HUGE mistake. Not only for your company, but also for the salesperson themself. The skill set that makes salespeople successful in large companies is the exact opposite from what makes a salesperson successful in small companies.

    LinkedIn | WEBSITE

    7 min
  • Don't Hire Salespeople

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    If you still don’t understand your target market, you are NOT ready for salespeople. This may sound counter intuitive for sales, but this podcast will explain:

    LinkedIn | WEBSITE

    7 min
  • Don't Hide Your Price

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     A company invests time and money in a customer, explaining a product or service. Then the price is exposed to the customer at the very end, only for the customer to say it’s way off their budget and walk away. Check out this week's podcast so you don’t make the same mistake.

    LinkedIn | WEBSITE

    5 min

About Seriously Don’t Do That™

From the publisher's feed

Seriously Don’t Do That™ is a weekly show for founders making high-stakes growth decisions and trying not to learn the hard way.

Each episode focuses on one specific mistake founders make…