Service Business Mastery for Skilled Trades: HVAC, Plumbing & Electrical Home Service

Mike and I talk about the ways new business owners can easily know if they are profitable without having to wait unit their bookkeeper or accountant give them their monthly P&L statement. You know as soon as you move the money to the appropriate accounts if you're making money or losing money on each job. You also put your money into your profit accounts first! So you make a profit on every job rather than your profit being the number left over when the expenses are all paid.

1 Create 5 accounts, in the beginning, at your bank.

2 Determine the percentage of money that goes to each of those accounts.

3 Take out 50% of the profits each quarter to spend on yourself….NOT on the business!

4 Create a CapEx account to budget for future capital expenses within the business.

Reach out to Mike here www.mikemotorbike.com

Find Tersh @ [email protected] or in our facebook group https://www.facebook.com/groups/153387135246751/

Get the book here:

https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=pd_bxgy_14_img_2?_encoding=UTF8&pd_rd_i=073521414X&pd_rd_r=a63701b5-d305-11e8-a131-6575a75a3b80&pd_rd_w=Uq83U&pd_rd_wg=Mpt6H&pf_rd_i=desktop-dp-sims&pf_rd_m=ATVPDKIKX0DER&pf_rd_p=6725dbd6-9917-451d-beba-16af7874e407&pf_rd_r=PWQ3YX6HT703RT4A2WTH&pf_rd_s=desktop-dp-sims&pf_rd_t=40701&psc=1&refRID=PWQ3YX6HT703RT4A2WTH

Mike and I talk about the ways new business owners can easily know if they are profitable without having to wait unit their bookkeeper or accountant give them their monthly P&L statement. You know as soon as you move the money to the appropriate accounts if you’re making money or losing money on each job. You also put your money into your profit accounts first! So you make a profit on every job rather than your profit being the number left over when the expenses are all paid.

1 Create 5 accounts, in the beginning, at your bank.

2 Determine the percentage of money that goes to each of those accounts.

3 Take out 50% of the profits each quarter to spend on yourself….NOT on the business!

4 Create a CapEx account to budget for future capital expenses within the business.

Reach out to Mike here  www.mikemotorbike.com

Find Tersh @ [email protected] or in our facebook group https://www.facebook.com/groups/153387135246751/

Get the book here:

https://www.amazon.com/Profit-First-Transform-Cash-Eating-Money-Making/dp/073521414X/ref=pd_bxgy_14_img_2?_encoding=UTF8&pd_rd_i=073521414X&pd_rd_r=a63701b5-d305-11e8-a131-6575a75a3b80&pd_rd_w=Uq83U&pd_rd_wg=Mpt6H&pf_rd_i=desktop-dp-sims&pf_rd_m=ATVPDKIKX0DER&pf_rd_p=6725dbd6-9917-451d-beba-16af7874e407&pf_rd_r=PWQ3YX6HT703RT4A2WTH&pf_rd_s=desktop-dp-sims&pf_rd_t=40701&psc=1&refRID=PWQ3YX6HT703RT4A2WTH

Combating Competition in Marketing w Jared Orton of Savannah Bananas

Jared Orton explains how they were successful starting baseball team where others had failed. We talk about how creating value is more important than selling the customer.

www.thesavannahbananas.com

www.bluecollarroots.com

Combating Competition in Marketing w Jared Orton of Savannah Bananas

Jared Orton explains how they were successful starting baseball team where others had failed. We talk about how creating value is more important than selling the customer.

www.thesavannahbananas.com

www.bluecollarroots.com

1. Can a client schedule from Yelp?
2. Can a client schedule from our website?
3. Can we have a text conversation with a client and tech?
4. Does the call follow the marketing dollars? Can you track the revenue generated from each phone number that is used to call in to the office?
5. Can different types of recurring maintenances be set up? (one monthly billing for residential but only go out there once or twice a year, and another where we go out to perform a maint bi-monthly, and another bi-weekly for commercial?)
6. Can Techs attach photos of the job to the service ticket?
7. Will the photo stay in the locations history for future techs?
8. Can I track the commission/spiffs for each upsell part automatically?
9. Can I build additional forms the techs must fill out?
10. If so, can these forms automatically be attached to certain types of jobs? (residential maint form just show up for a residential maint call not for every single service call)
11. Does the service pricing integrate with Baker Distributing?
12. Can the Techs view the history of the location they are going?
13. Can you make it mandatory that each location has a model and serial number added to the system before they can close the invoice?
14. Can the clients watch us in route to their location once the tech has been dispatched?
15. Can the techs self dispatch or does the office have to dispatch them?
16. Can the office dispatch them during the week and they self dispatch for after hours calls?
17. Is there a tech content portal where I can share training and information all in one place?
18. What is pay by text?
19. Can a tech collect a check payment by taking a photo?
20. Can techs show the invoice/estimate as a monthly payment rather than the entire bills amount?
21. Intapay is 1% plus the other cc fees?
22. What are the credit card fees?
23. Is there a button to apply for financing on the estimate email sent to the client?
24. Is financing with greensky built into the system?

www.bluecollarroots.com

[email protected]

1. Can a client schedule from Yelp?
2. Can a client schedule from our website?
3. Can we have a text conversation with a client and tech?
4. Does the call follow the marketing dollars? Can you track the revenue generated from each phone number that is used to call in to the office?
5. Can different types of recurring maintenances be set up? (one monthly billing for residential but only go out there once or twice a year, and another where we go out to perform a maint bi-monthly, and another bi-weekly for commercial?)
6. Can Techs attach photos of the job to the service ticket?
7. Will the photo stay in the locations history for future techs?
8. Can I track the commission/spiffs for each upsell part automatically?
9. Can I build additional forms the techs must fill out?
10. If so, can these forms automatically be attached to certain types of jobs? (residential maint form just show up for a residential maint call not for every single service call)
11. Does the service pricing integrate with Baker Distributing?
12. Can the Techs view the history of the location they are going?
13. Can you make it mandatory that each location has a model and serial number added to the system before they can close the invoice?
14. Can the clients watch us in route to their location once the tech has been dispatched?
15. Can the techs self dispatch or does the office have to dispatch them?
16. Can the office dispatch them during the week and they self dispatch for after hours calls?
17. Is there a tech content portal where I can share training and information all in one place?
18. What is pay by text?
19. Can a tech collect a check payment by taking a photo?
20. Can techs show the invoice/estimate as a monthly payment rather than the entire bills amount?
21. Intapay is 1% plus the other cc fees?
22. What are the credit card fees?
23. Is there a button to apply for financing on the estimate email sent to the client?
24. Is financing with greensky built into the system?

www.bluecollarroots.com

[email protected]

1. Can a client schedule from Yelp?
2. Can a client schedule from our website?
3. Can we have a text conversation with a client and tech?
4. Does the call follow the marketing dollars? Can you track the revenue generated from each phone number that is used to call in to the office?
5. Can different types of recurring maintenances be set up? (one monthly billing for residential but only go out there once or twice a year, and another where we go out to perform a maint bi-monthly, and another bi-weekly for commercial?)
6. Can Techs attach photos of the job to the service ticket?
7. Will the photo stay in the locations history for future techs?
8. Can I track the commission/spiffs for each upsell part automatically?
9. Can I build additional forms the techs must fill out?
10. If so, can these forms automatically be attached to certain types of jobs? (residential maint form just show up for a residential maint call not for every single service call)
11. Does the service pricing integrate with Baker Distributing?
12. Can the Techs view the history of the location they are going?
13. Can you make it mandatory that each location has a model and serial number added to the system before they can close the invoice?
14. Can the clients watch us in route to their location once the tech has been dispatched?
15. Can the techs self dispatch or does the office have to dispatch them?
16. Can the office dispatch them during the week and they self dispatch for after hours calls?
17. Is there a tech content portal where I can share training and information all in one place?
18. What is pay by text?
19. Can a tech collect a check payment by taking a photo?
20. Can techs show the invoice/estimate as a monthly payment rather than the entire bills amount?
21. Intapay is 1% plus the other cc fees?
22. What are the credit card fees?
23. Is there a button to apply for financing on the estimate email sent to the client?
24. Is financing with greensky built into the system?

www.bluecollarroots.com

[email protected]

I speak with Becky from the UGA SBDC on the steps you need to take when you're first planning to start your service contracting business.

1. Be sure to have your trade license.
2. Create your business plan.
3. Create your marketing strategy.
4. Budget your working capital for 3 months.
5. Talk with your insurance agent to determine the proper coverages.
6. Google search your name to ensure your domain is available.
7. Talk with your lawyer and CPA to decide what type of corporation you are going to file.
8. Apply for your Secretary of State for your legal business name.
9. File for your Federal Tax ID.
10. Apply for your local business license.

Now it is time to go get rich as a small business owner!!

Marketing 360 link: https://www.marketing360.com/cmc/?mc=matt_holzapfel

Stephen and I talk briefly about rebranding your business since this is something Stephen's company just experienced. We then talk about how to advertise and show up on the platforms listed below for free.

1. Bing (Yes, this is still a search engine!)
2. Facebook
3. Google
4. Yelp

Reach out to Stephen via email at [email protected], Facebook group https://www.facebook.com/groups/HomeServiceMarketing and www.witdelivers.com

Reach out to Tersh via email at [email protected], Facebook group " Service Business Mastery Podcast" and www.bluecollarroots.com

I am in the middle of trying to find a new company to take over my marketing, and I reached out to Marketing 360 after watching a few of their YouTube videos. You get to listen in on the conversation I had with the account manager who was lucky enough to give me a call! Let us know what you think about Marketing 360 and the things they have to offer. Matt from Marketing 360 answers the 6 questions/issues I listed below.

1. Marketing is more than just a fancy website or landing page.
2. Free CRM program to track your sales and growth.
3. Should you use a landing page or have several pages on your website?
4. Should you retarget?
5. What should we stop doing during the busy season if we are too busy to advertise?
6. Matt tells us about Top Rated Local...reputation management.

Matt's Contact information-

https://www.marketing360.com/cmc/?mc=matt_holzapfel