On this week's episode of SDR, Chris and Coach Christian break some of the many missed profit opportunities in car dealerships. Believe it or not, the aftermarket accessory market is worth $2 billion annually. The vast majority of that profit is made outside of the dealership, and today we want to strongly encourage you to consider ramping up your accessory capabilities in the drive. We recommend you find a niche and knock it out of the park. You could get really great at installing sound systems or personalizations like vinyl wraps and lights. You could tap into your customers' hobbies by offering bike racks and tow packages. The possibilities are endless.Tune in for our full rundown. 

0:00 - 10:00 Intro and Fancy Dinner Adventure

10:00 - 12:33 News

12:33 - 22:45 Service and Parts Most Missed Profit Centers

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