When building your own brand on social media, it’s always important to remember one valuable lesson, it’s not what you say, it’s what they hear. It is important to remember this because not everyone is going to understand the clarity of the message you are trying to convey, and this still happens to me all the time.

I went back and found some of my most misunderstood content from this year so that I could practice clarifying my own frequency, and show all of you that I am still learning all of the lessons that I teach.

So when this happens, we need to look at the three components of finding your own frequency.

(1) Strength - How strong is your signal? What impact does your message have? What can you do to strengthen it and provide more value for your consumers?

(2) Spectrum - What’s the spectrum of your signal? What demographics does your brand address, or align with?

(3) Clarity - What’s the clarity of your frequency? On what level are people understanding Consider the true purpose behind your brand as you create content, as being authentic helps you to find your frequency. When you understand your frequency, as well as who it works with (and who it doesn’t), you can focus on improving the strength of your signal, its spectrum, and the clarity of your message.