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We sit down with YouTube’s Creator Liaison to unpack how discovery actually works, what “inauthentic content” means, and why AI tools won’t tank monetization. Along the way we tackle pivots, faceless channels, ad blocker view drops, and the truth about dislikes and shadowbans.

• creator liaison role bridging product and creators
• platform incentives aligned by revenue share
• ai as a tool, disclosure labels, and monetization
• algorithm myths, age gates, and correlation vs causation
• pivots as audience rebuilds and sequencing strategy
• faceless channels succeeding through clear voice
• small-channel discovery tests on the homepage
• video length driven by context, device, and jobs to be done
• policy clarity on spam and deceptive practices
• inauthentic content defined by lack of unique value
• memberships vs premium for ad-free viewing
• upcoming dynamic brand segments for back catalog

Email us at [email protected]. Join our Discord and send your questions. If you have tech issues, contact @TeamYouTube.