In this episode, Rob Sharkey interviews Barry and Michelle Acoke from Parma, Missouri, exploring their diverse ventures in agriculture, business, and community service. They share insights on farming, entrepreneurship, faith, and the importance of relationships in success. key topics <ul class="css-j2uf8v"> <li>The Acoke family's farming background and diversification into cotton, rice, and other crops</li> <li>Barry's journey from cotton consultant to international distributor and business owner</li> <li>The role of faith and community service in their business philosophy</li> <li>Challenges and rewards of managing nursing homes and restaurants</li> <li>The importance of relationships and good leadership in rural businesses</li> </ul> Chapters 00:00Introduction to Barry and Michelle Acoke 01:56The Acoke family's farming roots and diversification 05:11Barry's career in cotton consulting and international work 10:12The impact of faith and community service 14:57Managing multiple business ventures: nursing homes and restaurants 20:00The importance of relationships and leadership in rural business 25:10Reflections on success, failure, and failing forward 29:50Advice for entrepreneurs and young farmers 35:06The Acoke family's future plans and legacy

In this episode, Rob Sharkey interviews Barry and Michelle Acoke from Parma, Missouri, exploring their diverse ventures in agriculture, business, and community service. They share insights on farming, entrepreneurship, faith, and the importance of relationships in success. key topics The Acoke family's farming background and diversification into cotton, rice, and other crops Barry's journey from cotton consultant to international distributor and business owner The role of faith and community service in their business philosophy Challenges and rewards of managing nursing homes and restaurants The importance of relationships and good leadership in rural businesses Chapters 00:00Introduction to Barry and Michelle Acoke 01:56The Acoke family's farming roots and diversification 05:11Barry's career in cotton consulting and international work 10:12The impact of faith and community service 14:57Managing multiple business ventures: nursing homes and restaurants 20:00The importance of relationships and leadership in rural business 25:10Reflections on success, failure, and failing forward 29:50Advice for entrepreneurs and young farmers 35:06The Acoke family's future plans and legacy

In this episode, Rob Sharkey interviews Barry and Michelle Acoke from Parma, Missouri, exploring their diverse ventures in agriculture, business, and community service. They share insights on farming, entrepreneurship, faith, and the importance of relationships in success. key topics <ul> <li>The Acoke family's farming background and diversification into cotton, rice, and other crops</li> <li>Barry's journey from cotton consultant to international distributor and business owner</li> <li>The role of faith and community service in their business philosophy</li> <li>Challenges and rewards of managing nursing homes and restaurants</li> <li>The importance of relationships and good leadership in rural businesses</li> </ul> Chapters 00:00Introduction to Barry and Michelle Acoke 01:56The Acoke family's farming roots and diversification 05:11Barry's career in cotton consulting and international work 10:12The impact of faith and community service 14:57Managing multiple business ventures: nursing homes and restaurants 20:00The importance of relationships and leadership in rural business 25:10Reflections on success, failure, and failing forward 29:50Advice for entrepreneurs and young farmers 35:06The Acoke family's future plans and legacy

539 Barry and Michelle Aycock Love Hardees

In this episode, we explore the journey of Kelly Leffler from rural Illinois to becoming the US Small Business Administration administrator, discussing her insights on agriculture, deregulation, and supporting small businesses and farmers. key topics <ul class="css-j2uf8v"> <li>Kelly Leffler's background and rural upbringing</li> <li>Impact of deregulation on small businesses and farmers</li> <li>The role of the SBA in supporting manufacturing and defense supply chains</li> <li>Policy perspectives on environmental regulation and green initiatives</li> <li>The importance of small businesses in American economic strength</li> <li>Leadership and decision-making in government and politics</li> </ul> Chapters 00:00Introduction and Kelly Leffler's background 02:00Growing up in rural Illinois and family roots 03:50Career journey and transition from corporate America to public service 09:01Discussion on diesel exhaust fluid regulations 11:57Deregulation efforts and support for small businesses 12:56Political landscape and policy challenges for farmers 20:06President Trump's support for agriculture and rural America 22:01The role of the SBA and small business support programs 26:14Estate tax and passing down farms 28:13Involvement in sports and leadership experiences 30:10Foreign ownership and regulatory standards 33:00Political divides and the importance of election participation 34:51Advice for young entrepreneurs and embracing failure 36:46The entrepreneurial spirit and opportunities in America 39:09Message to farmers and small business owners 40:01Closing remarks and appreciation for listeners

In this episode, we explore the journey of Kelly Leffler from rural Illinois to becoming the US Small Business Administration administrator, discussing her insights on agriculture, deregulation, and supporting small businesses and farmers. key topics Kelly Leffler's background and rural upbringing Impact of deregulation on small businesses and farmers The role of the SBA in supporting manufacturing and defense supply chains Policy perspectives on environmental regulation and green initiatives The importance of small businesses in American economic strength Leadership and decision-making in government and politics Chapters 00:00Introduction and Kelly Leffler's background 02:00Growing up in rural Illinois and family roots 03:50Career journey and transition from corporate America to public service 09:01Discussion on diesel exhaust fluid regulations 11:57Deregulation efforts and support for small businesses 12:56Political landscape and policy challenges for farmers 20:06President Trump's support for agriculture and rural America 22:01The role of the SBA and small business support programs 26:14Estate tax and passing down farms 28:13Involvement in sports and leadership experiences 30:10Foreign ownership and regulatory standards 33:00Political divides and the importance of election participation 34:51Advice for young entrepreneurs and embracing failure 36:46The entrepreneurial spirit and opportunities in America 39:09Message to farmers and small business owners 40:01Closing remarks and appreciation for listeners

In this episode, we explore the journey of Kelly Leffler from rural Illinois to becoming the US Small Business Administration administrator, discussing her insights on agriculture, deregulation, and supporting small businesses and farmers. key topics <ul> <li>Kelly Leffler's background and rural upbringing</li> <li>Impact of deregulation on small businesses and farmers</li> <li>The role of the SBA in supporting manufacturing and defense supply chains</li> <li>Policy perspectives on environmental regulation and green initiatives</li> <li>The importance of small businesses in American economic strength</li> <li>Leadership and decision-making in government and politics</li> </ul> Chapters 00:00Introduction and Kelly Leffler's background 02:00Growing up in rural Illinois and family roots 03:50Career journey and transition from corporate America to public service 09:01Discussion on diesel exhaust fluid regulations 11:57Deregulation efforts and support for small businesses 12:56Political landscape and policy challenges for farmers 20:06President Trump's support for agriculture and rural America 22:01The role of the SBA and small business support programs 26:14Estate tax and passing down farms 28:13Involvement in sports and leadership experiences 30:10Foreign ownership and regulatory standards 33:00Political divides and the importance of election participation 34:51Advice for young entrepreneurs and embracing failure 36:46The entrepreneurial spirit and opportunities in America 39:09Message to farmers and small business owners 40:01Closing remarks and appreciation for listeners

540 SBA Administrator Kelly Loeffler

Alex Russell on FFA, communication, and finding a place in agriculture Rob Sharkey talks with Alex Russell, the U.S. soybean seed care product lead for Syngenta, about how rodeo, homeschooling, FFA, and leadership training shaped her career in agriculture. Alex shares how she went from planning for nursing school to building a career in crop protection, training, and public speaking—and why communication, curiosity, and grit matter as much as technical knowledge.Alex also shares her views on women in agriculture, the value of being "kind, not nice," and why the ag industry needs people to tell the story of farming honestly. Along the way, she and Rob discuss career growth, imposter syndrome, and how to keep your personality while staying professional. <ul class="css-1uuldnr" data-md-block="list"> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> Growing up in Fayette County, Illinois, and how rodeo and homeschooling influenced her path</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> How FFA helped Alex find her direction in agriculture and leadership</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> Studying ag business economics and weed science at SIU</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> How internships and graduate school shaped her career</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> Why effective communication means meeting people where they are</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> Alex's "kind, not nice" approach to honest, constructive feedback</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> Women's experiences in agriculture and staying confident in the room</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> Building a career without coming from a large farming operation or an ag-industry family</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> Fear of failure, fear of judgment, and advocating for yourself</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> How the definition of agriculture is expanding for the next generation</li> <li class= "root--v_1_169_1--hcxfpIUi bodyMedium--v_1_169_1--73AdKUte color-secondary-c200--v_1_169_1--RUo3R-S4"> Creating genuine connections as a speaker</li> </ul> Timestamps 00:00 – Introduction and meeting Alex Russell 03:41 – Sponsor mention and conversation about farm trials 06:26 – Rodeo roots and learning responsibility through horses 09:46 – Moving from homeschooling to public school 11:11 – FFA involvement and leadership 14:01 – SIU, the Saluki identity, and discovering weed science 15:25 – Internships, graduate school, and building an ag career 17:15 – Public speaking and Alex's experience at SIU Women's Weekend 19:01 – Training, development, and "stealing with pride" 20:51 – Communication as a selfless act 22:12 – What "kind, not nice" means 24:01 – Being a woman in agriculture 25:29 – Staying professional without losing your personality 27:45 – Building a career without being born into agriculture 30:34 – Fear of failure, fear of judgment, and The Twin Thieves 31:32 – Why people may not be thinking about you as much as you think 33:56 – Speaking and working with agriculture groups 34:53 – Does agriculture care about feeding people? 36:43 – Changing paths into agriculture 38:30 – How younger generations are broadening the definition of ag 39:55 – Curiosity, generational differences, and changing minds 41:21 – Imposter syndrome and advocating for yourself 43:09 – Leadership training and learning from discomfort 44:33 – Alex's passion for speaking and connecting with audiences 46:20 – Vulnerability and creating a genuine audience connection 48:35 – Where to find Alex online and closing remarks

Alex Russell on FFA, communication, and finding a place in agriculture Rob Sharkey talks with Alex Russell, the U.S. soybean seed care product lead for Syngenta, about how rodeo, homeschooling, FFA, and leadership training shaped her career in agriculture. Alex shares how she went from planning for nursing school to building a career in crop protection, training, and public speaking—and why communication, curiosity, and grit matter as much as technical knowledge.Alex also shares her views on women in agriculture, the value of being "kind, not nice," and why the ag industry needs people to tell the story of farming honestly. Along the way, she and Rob discuss career growth, imposter syndrome, and how to keep your personality while staying professional. Growing up in Fayette County, Illinois, and how rodeo and homeschooling influenced her path How FFA helped Alex find her direction in agriculture and leadership Studying ag business economics and weed science at SIU How internships and graduate school shaped her career Why effective communication means meeting people where they are Alex's "kind, not nice" approach to honest, constructive feedback Women's experiences in agriculture and staying confident in the room Building a career without coming from a large farming operation or an ag-industry family Fear of failure, fear of judgment, and advocating for yourself How the definition of agriculture is expanding for the next generation Creating genuine connections as a speaker Timestamps 00:00 – Introduction and meeting Alex Russell 03:41 – Sponsor mention and conversation about farm trials 06:26 – Rodeo roots and learning responsibility through horses 09:46 – Moving from homeschooling to public school 11:11 – FFA involvement and leadership 14:01 – SIU, the Saluki identity, and discovering weed science 15:25 – Internships, graduate school, and building an ag career 17:15 – Public speaking and Alex's experience at SIU Women's Weekend 19:01 – Training, development, and "stealing with pride" 20:51 – Communication as a selfless act 22:12 – What "kind, not nice" means 24:01 – Being a woman in agriculture 25:29 – Staying professional without losing your personality 27:45 – Building a career without being born into agriculture 30:34 – Fear of failure, fear of judgment, and The Twin Thieves 31:32 – Why people may not be thinking about you as much as you think 33:56 – Speaking and working with agriculture groups 34:53 – Does agriculture care about feeding people? 36:43 – Changing paths into agriculture 38:30 – How younger generations are broadening the definition of ag 39:55 – Curiosity, generational differences, and changing minds 41:21 – Imposter syndrome and advocating for yourself 43:09 – Leadership training and learning from discomfort 44:33 – Alex's passion for speaking and connecting with audiences 46:20 – Vulnerability and creating a genuine audience connection 48:35 – Where to find Alex online and closing remarks

Alex Russell on FFA, communication, and finding a place in agriculture Rob Sharkey talks with Alex Russell, the U.S. soybean seed care product lead for Syngenta, about how rodeo, homeschooling, FFA, and leadership training shaped her career in agriculture. Alex shares how she went from planning for nursing school to building a career in crop protection, training, and public speaking—and why communication, curiosity, and grit matter as much as technical knowledge.Alex also shares her views on women in agriculture, the value of being "kind, not nice," and why the ag industry needs people to tell the story of farming honestly. Along the way, she and Rob discuss career growth, imposter syndrome, and how to keep your personality while staying professional. <ul> <li> Growing up in Fayette County, Illinois, and how rodeo and homeschooling influenced her path</li> <li> How FFA helped Alex find her direction in agriculture and leadership</li> <li> Studying ag business economics and weed science at SIU</li> <li> How internships and graduate school shaped her career</li> <li> Why effective communication means meeting people where they are</li> <li> Alex's "kind, not nice" approach to honest, constructive feedback</li> <li> Women's experiences in agriculture and staying confident in the room</li> <li> Building a career without coming from a large farming operation or an ag-industry family</li> <li> Fear of failure, fear of judgment, and advocating for yourself</li> <li> How the definition of agriculture is expanding for the next generation</li> <li> Creating genuine connections as a speaker</li> </ul> Timestamps 00:00 – Introduction and meeting Alex Russell 03:41 – Sponsor mention and conversation about farm trials 06:26 – Rodeo roots and learning responsibility through horses 09:46 – Moving from homeschooling to public school 11:11 – FFA involvement and leadership 14:01 – SIU, the Saluki identity, and discovering weed science 15:25 – Internships, graduate school, and building an ag career 17:15 – Public speaking and Alex's experience at SIU Women's Weekend 19:01 – Training, development, and "stealing with pride" 20:51 – Communication as a selfless act 22:12 – What "kind, not nice" means 24:01 – Being a woman in agriculture 25:29 – Staying professional without losing your personality 27:45 – Building a career without being born into agriculture 30:34 – Fear of failure, fear of judgment, and The Twin Thieves 31:32 – Why people may not be thinking about you as much as you think 33:56 – Speaking and working with agriculture groups 34:53 – Does agriculture care about feeding people? 36:43 – Changing paths into agriculture 38:30 – How younger generations are broadening the definition of ag 39:55 – Curiosity, generational differences, and changing minds 41:21 – Imposter syndrome and advocating for yourself 43:09 – Leadership training and learning from discomfort 44:33 – Alex's passion for speaking and connecting with audiences 46:20 – Vulnerability and creating a genuine audience connection 48:35 – Where to find Alex online and closing remarks

541 Alex Russell Saluki Proud

Rob Sharkey talks with Neil Koch of Harlan, Indiana, the creator behind Dig Drive DIY, about how a hobby channel grew into a full-time job. Neil explains the mix of heavy equipment work, family life, and practical projects that shaped his videos, plus the backstory behind his backyard pond, his agronomy career, and the community that supports him.We discuss how Neil builds videos around real projects, why storytelling matters more than just filming work, and what it took to leave a stable job to pursue YouTube full time. The conversation also covers equipment, sponsorships, and the patience required to grow an audience the right way. Key topics <ul class="css-2jiys3"> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> Neil shares how Dig Drive DIY started with casual uploads, then grew after a bulldozer-loading video unexpectedly took off.</li> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> He explains the channel name and its three pillars: digging projects, driving equipment, and DIY work.</li> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> Neil walks through the backyard pond project that helped his channel break out, including the concrete walkway, pier, and well that keeps it filled.</li> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> He explains why the pond was designed to be low-maintenance, mowable, and visually interesting on camera.</li> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> We discuss how Neil's background as a heavy-equipment operator shaped both his skills and his comfort with large projects.</li> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> Neil shares the leap from agronomist to full-time YouTuber, including the gradual step down from five days a week to three before leaving altogether.</li> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> He talks about the importance of a supportive spouse, family, and local community when making a risky career change.</li> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> Neil describes how his video style blends education and entertainment, and why he tries to make each project feel like a story with a beginning, middle, and end.</li> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> We discuss sponsorships, Patreon, and how income from YouTube typically grows only after an audience is already established.</li> <li class= "root--v_1_148_0--hcxfpIUi bodyMedium--v_1_148_0--73AdKUte color-secondary-c200--v_1_148_0--RUo3R-S4"> Neil offers advice to younger creators: be patient, accept criticism, build thick skin, and do not expect quick money.</li> </ul> Timestamps 00:00 — Rob introduces Neil Koch and Dig Drive DIY 00:35 — Harlan, Indiana, and life near the Ohio border 01:05 — Brandt sponsorship and a funny equipment-sizing conversation 04:53 — How Neil describes the Dig Drive DIY channel 05:21 — The bulldozer-loading video that helped the channel take off 06:21 — Why the channel is called Dig Drive DIY 07:40 — Firewood, driveway work, and the pond video that changed everything 08:39 — Why Neil built a backyard pond 09:09 — Concrete edging, a pier, and designing for easy maintenance 10:08 — How the pond is filled with a well instead of runoff 11:36 — Keeping the pond full and fresh with a switch system 13:24 — The emotional side of finishing a big project 14:51 — Using projects as an excuse to keep building 15:47 — An old pocket knife passed down from childhood 17:39 — Leaving his agronomy job to do YouTube full time 18:37 — The fear of quitting a stable job for creator work 20:29 — Neil's wife and family support 22:16 — Risk, uncertainty, and why YouTube can change fast 23:44 — Keeping the channel family-friendly and community-centered 25:08 — Studying elementary education and never becoming a teacher 26:38 — The teaching style that shows up in Neil's videos 28:03 — Explaining drainage tile and field work on camera 28:33 — Neil's work as an agronomist 29:33 — Learning agriculture through family and on-the-job experience 31:21 — Approaching new challenges without fear of failure 33:17 — The story behind the Dig Drive DIY name 34:14 — Reaching 350,000 subscribers and dealing with imposter syndrome 36:14 — Strong local support from family, friends, and neighbors 37:40 — Community cooperation and volunteerism in small-town life 39:04 — Natural equipment skill and the value of patience 40:46 — Favorite projects, including the Bruno garden tractor and a restored 1979 Ford Bronco 42:40 — Advice for people who want to start a YouTube channel 43:41 — Why AI content may not replace real stories 44:39 — Why creators should not expect to get rich quickly on YouTube 45:40 — How YouTube income works, including AdSense and sponsorships 47:37 — How brand deals come to Neil and why he uses an agent 49:02 — Why newer creators should be realistic about the timeline 49:58 — Closing thoughts and appreciation for positive online content

Rob Sharkey talks with Neil Koch of Harlan, Indiana, the creator behind Dig Drive DIY, about how a hobby channel grew into a full-time job. Neil explains the mix of heavy equipment work, family life, and practical projects that shaped his videos, plus the backstory behind his backyard pond, his agronomy career, and the community that supports him.We discuss how Neil builds videos around real projects, why storytelling matters more than just filming work, and what it took to leave a stable job to pursue YouTube full time. The conversation also covers equipment, sponsorships, and the patience required to grow an audience the right way. Key topics Neil shares how Dig Drive DIY started with casual uploads, then grew after a bulldozer-loading video unexpectedly took off. He explains the channel name and its three pillars: digging projects, driving equipment, and DIY work. Neil walks through the backyard pond project that helped his channel break out, including the concrete walkway, pier, and well that keeps it filled. He explains why the pond was designed to be low-maintenance, mowable, and visually interesting on camera. We discuss how Neil's background as a heavy-equipment operator shaped both his skills and his comfort with large projects. Neil shares the leap from agronomist to full-time YouTuber, including the gradual step down from five days a week to three before leaving altogether. He talks about the importance of a supportive spouse, family, and local community when making a risky career change. Neil describes how his video style blends education and entertainment, and why he tries to make each project feel like a story with a beginning, middle, and end. We discuss sponsorships, Patreon, and how income from YouTube typically grows only after an audience is already established. Neil offers advice to younger creators: be patient, accept criticism, build thick skin, and do not expect quick money. Timestamps 00:00 — Rob introduces Neil Koch and Dig Drive DIY 00:35 — Harlan, Indiana, and life near the Ohio border 01:05 — Brandt sponsorship and a funny equipment-sizing conversation 04:53 — How Neil describes the Dig Drive DIY channel 05:21 — The bulldozer-loading video that helped the channel take off 06:21 — Why the channel is called Dig Drive DIY 07:40 — Firewood, driveway work, and the pond video that changed everything 08:39 — Why Neil built a backyard pond 09:09 — Concrete edging, a pier, and designing for easy maintenance 10:08 — How the pond is filled with a well instead of runoff 11:36 — Keeping the pond full and fresh with a switch system 13:24 — The emotional side of finishing a big project 14:51 — Using projects as an excuse to keep building 15:47 — An old pocket knife passed down from childhood 17:39 — Leaving his agronomy job to do YouTube full time 18:37 — The fear of quitting a stable job for creator work 20:29 — Neil's wife and family support 22:16 — Risk, uncertainty, and why YouTube can change fast 23:44 — Keeping the channel family-friendly and community-centered 25:08 — Studying elementary education and never becoming a teacher 26:38 — The teaching style that shows up in Neil's videos 28:03 — Explaining drainage tile and field work on camera 28:33 — Neil's work as an agronomist 29:33 — Learning agriculture through family and on-the-job experience 31:21 — Approaching new challenges without fear of failure 33:17 — The story behind the Dig Drive DIY name 34:14 — Reaching 350,000 subscribers and dealing with imposter syndrome 36:14 — Strong local support from family, friends, and neighbors 37:40 — Community cooperation and volunteerism in small-town life 39:04 — Natural equipment skill and the value of patience 40:46 — Favorite projects, including the Bruno garden tractor and a restored 1979 Ford Bronco 42:40 — Advice for people who want to start a YouTube channel 43:41 — Why AI content may not replace real stories 44:39 — Why creators should not expect to get rich quickly on YouTube 45:40 — How YouTube income works, including AdSense and sponsorships 47:37 — How brand deals come to Neil and why he uses an agent 49:02 — Why newer creators should be realistic about the timeline 49:58 — Closing thoughts and appreciation for positive online content

Rob Sharkey talks with Neil Koch of Harlan, Indiana, the creator behind Dig Drive DIY, about how a hobby channel grew into a full-time job. Neil explains the mix of heavy equipment work, family life, and practical projects that shaped his videos, plus the backstory behind his backyard pond, his agronomy career, and the community that supports him.We discuss how Neil builds videos around real projects, why storytelling matters more than just filming work, and what it took to leave a stable job to pursue YouTube full time. The conversation also covers equipment, sponsorships, and the patience required to grow an audience the right way. Key topics <ul> <li> Neil shares how Dig Drive DIY started with casual uploads, then grew after a bulldozer-loading video unexpectedly took off.</li> <li> He explains the channel name and its three pillars: digging projects, driving equipment, and DIY work.</li> <li> Neil walks through the backyard pond project that helped his channel break out, including the concrete walkway, pier, and well that keeps it filled.</li> <li> He explains why the pond was designed to be low-maintenance, mowable, and visually interesting on camera.</li> <li> We discuss how Neil's background as a heavy-equipment operator shaped both his skills and his comfort with large projects.</li> <li> Neil shares the leap from agronomist to full-time YouTuber, including the gradual step down from five days a week to three before leaving altogether.</li> <li> He talks about the importance of a supportive spouse, family, and local community when making a risky career change.</li> <li> Neil describes how his video style blends education and entertainment, and why he tries to make each project feel like a story with a beginning, middle, and end.</li> <li> We discuss sponsorships, Patreon, and how income from YouTube typically grows only after an audience is already established.</li> <li> Neil offers advice to younger creators: be patient, accept criticism, build thick skin, and do not expect quick money.</li> </ul> Timestamps 00:00 — Rob introduces Neil Koch and Dig Drive DIY 00:35 — Harlan, Indiana, and life near the Ohio border 01:05 — Brandt sponsorship and a funny equipment-sizing conversation 04:53 — How Neil describes the Dig Drive DIY channel 05:21 — The bulldozer-loading video that helped the channel take off 06:21 — Why the channel is called Dig Drive DIY 07:40 — Firewood, driveway work, and the pond video that changed everything 08:39 — Why Neil built a backyard pond 09:09 — Concrete edging, a pier, and designing for easy maintenance 10:08 — How the pond is filled with a well instead of runoff 11:36 — Keeping the pond full and fresh with a switch system 13:24 — The emotional side of finishing a big project 14:51 — Using projects as an excuse to keep building 15:47 — An old pocket knife passed down from childhood 17:39 — Leaving his agronomy job to do YouTube full time 18:37 — The fear of quitting a stable job for creator work 20:29 — Neil's wife and family support 22:16 — Risk, uncertainty, and why YouTube can change fast 23:44 — Keeping the channel family-friendly and community-centered 25:08 — Studying elementary education and never becoming a teacher 26:38 — The teaching style that shows up in Neil's videos 28:03 — Explaining drainage tile and field work on camera 28:33 — Neil's work as an agronomist 29:33 — Learning agriculture through family and on-the-job experience 31:21 — Approaching new challenges without fear of failure 33:17 — The story behind the Dig Drive DIY name 34:14 — Reaching 350,000 subscribers and dealing with imposter syndrome 36:14 — Strong local support from family, friends, and neighbors 37:40 — Community cooperation and volunteerism in small-town life 39:04 — Natural equipment skill and the value of patience 40:46 — Favorite projects, including the Bruno garden tractor and a restored 1979 Ford Bronco 42:40 — Advice for people who want to start a YouTube channel 43:41 — Why AI content may not replace real stories 44:39 — Why creators should not expect to get rich quickly on YouTube 45:40 — How YouTube income works, including AdSense and sponsorships 47:37 — How brand deals come to Neil and why he uses an agent 49:02 — Why newer creators should be realistic about the timeline 49:58 — Closing thoughts and appreciation for positive online content

538 Neil Koch Dig Drive DIY

In this episode, we explore the impactful work of Karen Schiller at Compeer, her journey from journalism to agriculture, and the importance of community leadership and giving back in rural America. key topics <ul class="css-j2uf8v"> <li>Karen Schiller's background and transition from journalism to agriculture</li> <li>The role of Compeer in supporting rural communities and agriculture</li> <li>The importance of leadership and volunteerism in rural areas</li> <li>Strategies for effective philanthropy and community investment</li> <li>The impact of small donations and community involvement</li> </ul> Chapters 00:00Introduction to Karen Schiller and her background 01:59Karen's journey from Chicago suburbs to rural Illinois 03:52Introduction to Thunderstruck Ag and their products 05:48Karen's experience with her name and community interactions 09:13Overview of Compeer and its mission in agriculture 11:03Rebranding and focus areas of Compeer Giving 12:53The importance of community involvement and leadership 17:04Selection process for board members and governance 20:07Karen's career shift from journalism to agriculture support 22:55The significance of small donations and community gratitude 27:12Developing rural leadership and volunteerism 31:54Recognition and awards in agriculture and community service 35:06The role of diversity and inclusion in agriculture leadership 40:05The importance of community events and local engagement 44:12The impact of touchpoints and personal interactions in agriculture 47:56Bridging urban and rural understanding in agriculture 52:09Closing thoughts and future outlooks

In this episode, we explore the impactful work of Karen Schiller at Compeer, her journey from journalism to agriculture, and the importance of community leadership and giving back in rural America. key topics Karen Schiller's background and transition from journalism to agriculture The role of Compeer in supporting rural communities and agriculture The importance of leadership and volunteerism in rural areas Strategies for effective philanthropy and community investment The impact of small donations and community involvement Chapters 00:00Introduction to Karen Schiller and her background 01:59Karen's journey from Chicago suburbs to rural Illinois 03:52Introduction to Thunderstruck Ag and their products 05:48Karen's experience with her name and community interactions 09:13Overview of Compeer and its mission in agriculture 11:03Rebranding and focus areas of Compeer Giving 12:53The importance of community involvement and leadership 17:04Selection process for board members and governance 20:07Karen's career shift from journalism to agriculture support 22:55The significance of small donations and community gratitude 27:12Developing rural leadership and volunteerism 31:54Recognition and awards in agriculture and community service 35:06The role of diversity and inclusion in agriculture leadership 40:05The importance of community events and local engagement 44:12The impact of touchpoints and personal interactions in agriculture 47:56Bridging urban and rural understanding in agriculture 52:09Closing thoughts and future outlooks

In this episode, we explore the impactful work of Karen Schiller at Compeer, her journey from journalism to agriculture, and the importance of community leadership and giving back in rural America. key topics <ul> <li>Karen Schiller's background and transition from journalism to agriculture</li> <li>The role of Compeer in supporting rural communities and agriculture</li> <li>The importance of leadership and volunteerism in rural areas</li> <li>Strategies for effective philanthropy and community investment</li> <li>The impact of small donations and community involvement</li> </ul> Chapters 00:00Introduction to Karen Schiller and her background 01:59Karen's journey from Chicago suburbs to rural Illinois 03:52Introduction to Thunderstruck Ag and their products 05:48Karen's experience with her name and community interactions 09:13Overview of Compeer and its mission in agriculture 11:03Rebranding and focus areas of Compeer Giving 12:53The importance of community involvement and leadership 17:04Selection process for board members and governance 20:07Karen's career shift from journalism to agriculture support 22:55The significance of small donations and community gratitude 27:12Developing rural leadership and volunteerism 31:54Recognition and awards in agriculture and community service 35:06The role of diversity and inclusion in agriculture leadership 40:05The importance of community events and local engagement 44:12The impact of touchpoints and personal interactions in agriculture 47:56Bridging urban and rural understanding in agriculture 52:09Closing thoughts and future outlooks

537 Karen Schieler Likes Giving

Do you do any form of agri-tourism? Listen as I talk with Kaylee Heap from Heap's Giant Pumpkin Farm

Do you do any form of agri-tourism? Listen as I talk with Kaylee Heap from Heap's Giant Pumpkin Farm

474 Kaylee Heap Has Giant Pumpkins

What's the best in beef? Tri-tip or Brisket Listen as I talk with Utah rancher and restaurant owner Ralph Perkins

What's the best in beef? Tri-tip or Brisket Listen as I talk with Utah rancher and restaurant owner Ralph Perkins

473 Ralph Perkins Tri-Tip Triumph

Will success, in future agriculture, require you to cut out the "middle man" Listen as I talk with Benton England, of South Texas, about his polled Brahman cattle

Will success, in future agriculture, require you to cut out the "middle man" Listen as I talk with Benton England, of South Texas, about his polled Brahman cattle

472 Benton England Pointless Brahmans

How do you define a farmer? Here is a story of a first generation garlic farmer that started from scratch... It's going to be their full time gig

How do you define a farmer? Here is a story of a first generation garlic farmer that started from scratch... It's going to be their full time gig

471 Sharon Pferschy Has Garlic Breath

How dose a company like John Deere preserve it's history? Listen as I talk with Neil Dahlstrom, author of Tractor Wars

How dose a company like John Deere preserve it's history? Listen as I talk with Neil Dahlstrom, author of Tractor Wars

470 Neil Dahlstrom Preserving History

Will spaying with drones replace ground rigs? Listen as I talk with Chad Gripp from Sweetwater Technologies

Will spaying with drones replace ground rigs? Listen as I talk with Chad Gripp from Sweetwater Technologies

469 Chad Gripp Sweetwater Technologies

What does MAHA mean for agriculture? We hear from @CropLifeAmerica CEO Alex Dunn And Iowa farmer Ben Riensche

What does MAHA mean for agriculture? We hear from @CropLifeAmerica CEO Alex Dunn And Iowa farmer Ben Riensche

468 CropLife watching MAHA

What farm groups (commodity groups, Farm Bureau, ect...) have you been part of? Do you feel you made a difference? Do you think it helped you as a farmer/rancher?

What farm groups (commodity groups, Farm Bureau, ect...) have you been part of? Do you feel you made a difference? Do you think it helped you as a farmer/rancher?

467 Doug Winter feedin fish

Does your farm have sufficient cybersecurity? Did you know that Russia hacked Ukrainian planters? Listen as I talk with Chris Sherman from TechSupport.farm

Does your farm have sufficient cybersecurity? Did you know that Russia hacked Ukrainian planters? Listen as I talk with Chris Sherman from TechSupport.farm

466 Chris Sherman Cyber Security

After losing her Dad in a farm accident, Dana Brooks went to D.C. to try to help farmers.... But she eventually used a story of her Mom's Chihuahua to get a job as the president and CEO for the Pet Food Institute... this one has it all

After losing her Dad in a farm accident, Dana Brooks went to D.C. to try to help farmers.... But she eventually used a story of her Mom's Chihuahua to get a job as the president and CEO for the Pet Food Institute... this one has it all

465 Dana Brooks Using Chihuahuas

Conversation and interview with farmers and hunters

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