Actionable insights are valuable all across a company, including for marketers. But effective content creation strategies that really cut through to the audience are also of tremendous value. Eric Williamson, the Chief Marketing Officer of CallMiner, discusses how CallMiner uses AI to help companies get actionable insights concerning their call centers. He also talks about how to sharpen your content creation strategy and how B2B marketers can learn a lot from B2C marketers.

Tune in to learn:

• How does Eric think marketing and sales can be better aligned? (20:00) 
• What MarTech platforms does CallMiner lean on? (25:00) 
• What kind of experimentation and testing is working? (32:00)

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