John Assaraf is a renowned entrepreneur, New York Times bestselling author, neuroscience expert, and founder of NeuroGym. With a career spanning over four decades, John has built multiple multi-million-dollar companies and dedicated his life to helping millions break through self-imposed limits. He is recognized for translating complex neuroscience into practical strategies for personal and professional growth, focusing on the power of identity, mindset, and the mechanics of the brain. John’s mission is to empower others to engineer success from the inside out and unlock their full potential.

Takeaways:

Identity Drives Change: John emphasizes that true, lasting change begins with transforming your identity—how you see yourself—since you will never outperform your own self-image.

The Brain is Wired for Safety, Not Success: Our brains are naturally designed to keep us safe and avoid pain, not to achieve success. Recognizing and consciously working with this wiring is critical to overcoming self-sabotage and achieving new levels.

Upgrade Your Inner Software: Just like technology, your beliefs, habits, and identity are ‘software’ that can be intentionally upgraded through practice, self-awareness, and emotional regulation—leading to greater achievement in all areas of life.

Sound Bytes:

“We will never, ever, ever outperform our hidden self-image of ourselves.”

“Our brain is wired to keep us safe, not successful.”

“You can practice a new identity the same way a basketball player practices free throws—until it becomes automatic.”

Connect & Discover John:

Website: johnassaraf.com

Facebook: @johnassarafpage

Instagram: @johnassaraf

X: @johnassaraf

LinkedIn: @johnassaraf

YouTube: @JohnAssaraf

Website: myneurogym.com

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