Jackie Sorensen knows a thing or two about working in a family business and dealing with gender stereotypes in the trades. She’s passionate about making the trades more attractive and accessible to young women and is actively involved in local activities within her community.

As the President of Thorson Heating, Jackie and her team endeavor to deliver exceptional heating and air conditioning services to customers in the Sioux Falls area.

She stops by to share her entrepreneurial journey with us and talks about the challenges as well as opportunities running a family business. She also tells us how she promotes the HVAC profession to young women and provides some valuable advice for other female business owners.

Join us as we discuss:

• [10:56]: Why Jackie decided to buy her family business

• [27:06]: How Jackie makes the trades more attractive for young women

• [38:27]: Jackie’s advice for other female business owners
  

Check out these resources we mentioned during the podcast:

• Thorson Heating

• ServiceTitan
  

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

Know a business that could use a bit of muscle from ServiceTitan? Refer them here!

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