She Believed She Could™ | Confidence, Leadership & Personal Branding for Women

By Allison WalshBusiness Entrepreneurship Education Self-Improvement Careers

She Believed She Could™ | Confidence, Leadership & Personal Branding for Women episodes

July 17, 2025From Influence to Impact: Sara Stefanik on Building Aligned Brands That Last
In this inspiring episode, host Allison Walsh welcomes Sara Stefanik—Director of Influencer Partnerships at Mom 2.0 and BabyCenter—to discuss what it really takes to build a brand that feels aligned, impactful, and positioned for long-term success.

With over 15 years of experience in digital media and influencer strategy, Sara shares the behind-the-scenes insights of what top creators do differently, how to land meaningful brand partnerships, and why purpose is your most powerful business tool. Whether you're just starting out or scaling your platform, this conversation is packed with real talk, tactical advice, and encouragement for every stage of your journey.

💡 Key Takeaways
→ Why building a personal brand rooted in authenticity is the key to longevity
→ The importance of aligning with the right brands, not just any brands
→ How Mom 2.0 has become a powerful catalyst for women creators and entrepreneurs
→ The biggest mistakes creators make when pitching themselves
→ How to know when you’re ready for brand partnerships—and how to stand out
→ Tips for navigating industry changes in the world of influencer marketing
→ Why storytelling and values matter more than follower count

🛠️ Resources & Links
📲 Connect with Sara: @sarastefanik
🌐 Visit Mom 2.0: https://mom2.com/
🎯 Join BabyCenter: https://bit.ly/4iaBJSO
📩 Subscribe to Mom 2.0’s newsletter for updates, events & brand opportunities

💬 Memorable Moments
“You don’t need to be a million-follower influencer to create real impact. You need alignment, clarity, and consistency.”
“Brands aren’t just looking at your numbers—they’re looking at how you show up, how you tell your story, and how your audience engages.”
“We created Mom 2.0 to be a place where women could not just network—but truly connect, grow, and build something bigger than themselves.”
“Your brand starts with what you care about. That’s what makes people trust you—and want to work with you.”
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
25 min
July 15, 2025Building a Memory-Keeping Empire: Vanessa Quigley on Confidence, Family & Chatbooks
In this heartfelt episode, Allison Walsh sits down with Vanessa Quigley — mom of seven, co-founder of Chatbooks, and host of the MomForce Podcast — to talk about preserving family memories, overcoming mom guilt, and building a thriving company that makes photo books effortless for busy families.

Vanessa shares her inspiring journey from overwhelmed scrapbooker to award-winning entrepreneur whose app has helped millions of families print their stories. She also dives into her best advice for tackling imposter syndrome, building confidence, and celebrating daily wins — all while raising a big, happy family and leading a beloved brand.

💡 Key Takeaways
→ How Vanessa turned her own mom guilt into a solution that now helps millions of parents
→ Why “something is better than nothing” when it comes to family memories
→ The surprising story behind how Chatbooks got its start with Instagram
→ How to tackle decision fatigue and keep memory keeping simple
→ Vanessa’s practical tips for overcoming imposter syndrome and showing up confidently
→ Why surrounding yourself with the right people accelerates success
→ A sneak peek into HeyFam and Quilt — Chatbooks’ exciting new apps for families

🛠️ Resources & Links
💙 Follow Vanessa: @vanessaquigley
📸 Follow Chatbooks: @chatbooks
🎙️ Listen to The MomForce Podcast: @themomforcepodcast
✨ Discount Code: SBSC12 — Get $12 off your next Chatbooks order (expires end of June!)

💬 Memorable Moments
“Something is better than nothing. Moms don’t need another project — they need an easy win.”
“There’s no one right way to be a mom, an entrepreneur, or to tell your family’s story. Do it your way.”
“Confidence is showing up as who you really are — knowing you can figure it out, even if you don’t know it all today.”
“If it feels scary, lean in. There’s growth on the other side of that discomfort.”
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
24 min
July 08, 2025Abundance, Alignment, and the Art of Receiving with Cathy Heller
What if the key to everything you desire isn’t outside of you—but already within?
In this deeply empowering conversation, Allison Walsh welcomes Cathy Heller—bestselling author, host of Abundant Ever After, and spiritual business mentor—for a heart-expanding discussion on purpose, alignment, and the energetic frequency of abundance.
Cathy shares the truth about why so many high-achieving women feel unfulfilled despite external success, how to recognize when you’re living out of survival instead of soul, and what it means to co-create with the divine.
If you’ve been craving more ease, more meaning, or more magic in your life and business, this episode is your invitation to slow down, realign, and remember who you really are.
Because abundance isn’t something we chase. It’s something we receive when we’re finally ready.
💡 Key Takeaways
→ Why success doesn’t equal fulfillment—and what to pursue instead
→ The difference between attracting and receiving abundance
→ How to tune your “frequency” to joy, peace, and creativity
→ What it means to live from your soul vs. your survival-based role
→ Why slowing down can lead to the biggest breakthroughs
→ How to realign your personal energy to create the life you actually want
🛠️ Resources & Links
📲 Follow Cathy on Instagram: @cathy.heller
🎙️ Listen to Abundant Ever After podcast
📖 Grab her book + free meditation: www.cathyheller.com/book
🌟 Join one of Cathy’s free workshops at www.cathyheller.com
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
29 min
July 01, 2025From Fashion Runways to the Inc. 5000 List: Jacqueline Snyder’s Journey to Product Powerhouse
From Purpose to Product Empire: How Jacqueline Snyder Built a Multi-Million Dollar Brand & Mentored 80,000 Entrepreneurs
Jacqueline Snyder didn’t just build a business—she built a movement. As the founder of The Product Boss, she's helped thousands of creators turn their ideas into booming businesses and built an education empire that’s earned over $10 million in course sales. In this inspiring and strategic conversation, Jacqueline joins host Allison Walsh to talk about:
Her journey from fashion design to 8-figure entrepreneurship
The moment she knew she was meant to create something bigger
Why physical products create deeper brand loyalty than swag ever could
How to test product ideas without breaking the bank
The shift toward human-centered business in the age of AI
Why building a brand with heart and purpose is the true path to long-term success

Whether you're launching your first product or scaling your second (or fifth), this episode is a must-listen. Jacqueline’s wisdom is empowering, actionable, and guaranteed to spark your next big idea.

✨ MEMORABLE MOMENTS & QUOTES
1.“Some of the richest self-made women in the world are product people.”
Jacqueline highlights why selling physical products is one of the fastest paths to wealth and impact.
2.“Don’t build swag—build connection.”
On why your clients don’t want another branded mug, and what they really want from your brand.
3.“I will die if you put a cap on me.”
Jacqueline shares a powerful moment with her husband, highlighting the importance of limitless thinking and owning your ambition.
4.“I think we’re building ourselves back in right now—not out.”
A timely reflection on how leaders must stay visible and connected in the age of AI.
5.“You don’t need a Shark Tank idea—you need a solution to a problem.”
An empowering reminder that solving everyday problems can build million-dollar businesses.
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
22 min
June 24, 2025Publicity, Purpose, and the Power of Your Story with Brielle Cotterman
What if your most painful experience held the key to your greatest impact?
In this inspiring conversation, Allison Walsh is joined by Brielle Cotterman, publicity powerhouse and founder of the Influential Leader Agency. Brielle shares her personal story of survival, resilience, and reinvention—from overcoming domestic violence and attempted murder to becoming one of the most respected voices in PR and personal branding.
Together, they unpack why owning your story is essential, how to strategically build visibility, and what it really takes to become the go-to expert in your field. Whether you're craving more confidence, credibility, or clarity in your message, this episode is your masterclass in showing up with purpose and using your voice to lead.
💡 Key Takeaways
→ Why your story is your most powerful brand asset
→ How to build visibility through credibility, communication, network & influence
→ The biggest mistakes people make with personal branding and PR
→ What a “vulnerability threshold” is—and why it matters in storytelling
→ Why thought leadership is a long game (and how to prep for media success)
→ Tactical ways to start taking control of your narrative today
Resources & Links
📲 Connect with Brielle: @briellecotterman
🌐 Website: www.briellecotterman.com
🎙️ Get on the waitlist for her Influential Leader Agency training events
🔗 Explore free brand-building resources linked in the show notes
Quotes to Remember
“Confidence is walking into a room and not comparing yourself to anyone.”
“We all have a personal brand—it’s just a matter of whether you’re building it intentionally.”
“The thing that keeps you from being perfect is usually your real superpower.”
“You get to lead the narrative. Don’t let someone else tell your story.”
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
37 min
June 17, 2025Advocacy, Authenticity, and Becoming Miss Florida: How Casana Fink Built a Legacy of Impact and Influence
Today’s episode is a heartfelt and powerful conversation with Miss Florida 2024, Casana Fink—a purpose-driven leader, entrepreneur, and changemaker. At just 14, Casana launched a mission to promote organ and tissue donation after her father’s lifesaving transplant. Now, she’s educated over 400,000 people across Florida, authored a children’s book in every county library, led a nonprofit, and founded a bold fashion brand, The Unverified.
This conversation dives into Casana’s journey to the Miss America stage, how heartbreak shaped her greatest impact, the behind-the-scenes of building a brand rooted in authenticity, and the legacy she hopes to leave beyond the crown. It’s a moving reflection on identity, resilience, and why believing in yourself—even when it’s hard—is the ultimate game-changer. If you’ve ever doubted yourself or needed a reminder that your purpose is bigger than your fear—this episode is for you.
✨ Featured Topics:
Turning personal pain into powerful purpose
Leading advocacy at 14 years old
What it really takes to step into the role of Miss Florida
Building a brand that celebrates individuality and resilience
What success means beyond titles and accolades
The power of faith, storytelling, and trusting the process
🔗 Connect with Casana:
Follow her on Instagram @missamericafl and @cassanafink
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
50 min
June 10, 2025From Ballerina to Brain Advocate: Alexandra de Roos on Resilience and Reinvention
When life threw Alexandra de Roos an unimaginable curveball—a traumatic brain injury that drastically shifted the trajectory of her life — she didn’t let it define her. She let it refine her.
In this inspiring episode, host Allison Walsh welcomes Alexandra de Roos, a student researcher, nonprofit founder, and fierce TBI advocate, to share her extraordinary journey of turning personal pain into powerful purpose. Alexandra founded The Blue Project, blending her passion for neuroscience and the arts to drive awareness, research, and healing for brain injury survivors.
From lobbying on Capitol Hill to shaping the future of mental health as a future neuropsychiatrist, Alexandra’s story reminds us that the end of one dream can be the start of something even bigger.
✨ Tune in for a conversation about courage, healing, and what’s possible when you choose to rise.
💡 Key Takeaways
→ How Alexandra turned a devastating injury into a new life mission
→ What it takes to start a nonprofit as a teenager
→ Why the arts play a critical role in neurological healing
→ How showing up (even scared!) led to national opportunities
→ The truth about confidence—and why it's all about knowing who you are
→ The power of 1% growth every day and building a community through advocacy
🛠️ Resources & Links
Connect with Alexandra:
📲 Instagram: @alexandra.deroos | @theblue.project
🌐 Website: www.alexandraderoos.org
Learn more about traumatic brain injury awareness:
Brain Injury Association of America
Concussion Legacy Foundation
💬 Quotes to Remember
“Confidence is knowing who you are—beyond what you do.”
“Just because life doesn’t go to plan doesn’t mean it can’t be beautiful.”
“Start with small goals. Then stack them. That’s how you move forward.”
“There’s no age limit on impact—and no expiration date on dreams.”
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
30 min
June 03, 2025Mom, Marketer, and Mission-Driven CEO: Abby Combs on Turning Pain Into Purpose
Grief. Growth. Grit. Abby Combs shares the raw and real behind-the-scenes story of building her business after devastating loss, discovering purpose in unexpected places, and finding her identity beyond the carpool lane. As the founder of E-Studios, she helps health and wellness brands master email marketing, but her story is about so much more than business. It’s about self-trust, boundaries, and what it really means to be confident. This is a must-listen for any woman who’s ever wondered if she’s doing enough, or if she’s allowed to want more.
📄 Description:
In this deeply honest and motivational conversation, Abby Combs—CEO of E-Studios —opens up about the personal challenges that led her to entrepreneurship and how building a business helped her heal. Abby shares how email marketing became her zone of genius, the lessons she’s learned from scaling brands and navigating motherhood, and how she redefined success on her own terms. If you’ve ever struggled to balance ambition with life at home or wondered how to pivot when life throws a curveball, this episode will leave you feeling seen, supported, and so inspired.
In this episode, we discuss:
• How grief led Abby to rediscover herself through business
• Her unexpected path to becoming a marketing expert
• Why email marketing is essential for modern brands (and how to do it right)
• Boundaries, burnout, and building a business that supports your life
• The role of self-trust in building real confidence
• Abby’s best advice for female founders and small business owners
• How to grow an engaged audience and make email your #1 revenue driver

🎤 About Today’s Guest:
Abby Combs is the founder and CEO of E-Studios, a marketing agency specializing in email marketing for health and wellness e-commerce brands. Known for her down-to-earth approach, sharp marketing mind, and commitment to supporting small businesses, Abby helps brands turn email into their most profitable channel. Abby brings warmth, wit, and wisdom to everything she touches. Her story is proof that with heart and hustle, you can thrive in business and in life.
Connect with Abby:
• Website: theestudios.com
• Instagram: @abbycombsceo | @estudiosmarketing
• TikTok: @abbycombsceo
✨Memorable Moments
“I thought the career was carpools. Now I run a company that fuels me every single day.”
“Grief cracked me open—but business gave me purpose again.”
“Confidence is self-trust. It’s knowing you’ll figure it out even if the plan changes.”
“Email marketing isn’t annoying—it’s necessary. And it can actually feel good when done right.”
“Boundaries aren’t just for clients. They’re for protecting your energy and your joy.”
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
22 min
May 27, 2025The Gift of Failure: How to Raise Confident, Capable Kids with Jessica Lahey
What if letting your kids fail is the greatest gift you can give them? In this empowering conversation, New York Times bestselling author and educator Jessica Lahey joins Allison to explore how failure builds resilience, why competence matters more than confidence, and what every parent should know about preventing addiction in kids. From her work in classrooms and adolescent rehabs to writing for The Atlantic and The New York Times, Jessica delivers research-backed wisdom for raising healthy, self-sufficient children in today’s high-pressure world.
In this episode, you’ll learn:
Why failure is essential to a child’s development
How over-parenting sabotages confidence and motivation
Practical strategies for raising kids with true competence
The link between autonomy, brain development, and substance use prevention
What kids really wish their parents knew (and how Jessica hears it firsthand)
About Jessica Lahey:
Jessica Lahey is the author of The Gift of Failure and The Addiction Inoculation, a celebrated educator, journalist, and speaker who has taught every grade from 6th to 12th, including in adolescent drug and alcohol rehab centers. Her work has appeared in The Washington Post, The New York Times, and The Atlantic. She’s the co-host of the #AmWriting podcast, creator of over 400 educational videos, and a passionate advocate for parenting that prioritizes self-efficacy, resilience, and lifelong learning.
Connect with Jessica:
Website: www.jessicalahey.com
Substack: jessicalahey.substack.com
Books: The Gift of Failure | The Addiction Inoculation
Podcast: #AmWriting
✨ Memorable Moments
“You’re not your brother. You’re not your sister. And you’re not your parents’ do-over.”
“Confidence is great—but competence is what truly equips kids to succeed.”
“Kids are more invested in solutions they help create.”
“Helping kids fail now prevents bigger failures later.”
“Dopamine from mastery—not substances—is the goal.”
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
25 min
May 20, 2025Burned Out & Overwhelmed? Dr. Sheryl Ziegler Has the Cure for Modern Motherhood and Mommy Burnout
In this deeply validating and insightful conversation, Dr. Sheryl Ziegler—licensed clinical psychologist, TEDx speaker, and bestselling author of Mommy Burnout—joins Allison to talk about the chronic stress plaguing modern motherhood and what we can do about it. They explore the mental health crisis facing kids today, the critical (and often overlooked) developmental window known as middle childhood, and Dr. Ziegler’s powerful new book, The Crucial Years. Whether you’re a parent, educator, or advocate, this episode is a must-listen for anyone ready to rewrite the narrative around burnout, connection, and resilience—for both moms and kids.
In this episode, we discuss:
The true cost of chronic stress and burnout in motherhood
How to reframe stress and recognize its real health implications
Why connection isn’t a luxury—it’s a prescription
The “forgotten years” of childhood and how to support kids ages 6–12
Puberty education, early intervention, and setting kids up for mental wellness
Practical ways to reduce stress and build community
Confidence, identity, and the importance of knowing who you are (right now)
About Today’s Guest:
Dr. Sheryl Ziegler is a Licensed Clinical Psychologist and Play Therapist based in Colorado. She is the author of Mommy Burnout and The Crucial Years, and she frequently contributes to national media outlets, including NBC and TEDx, where her talk “Why Moms Are Miserable” has sparked global conversation. Dr. Ziegler is also the founder of the Start With the Talk course and host of Dr. Sheryl’s PodCouch. Her mission is to help parents and professionals understand the power of connection and early intervention for mental health and family well-being.
Connect with Dr. Sheryl:
Website: drsherylziegler.com
Instagram: @drsherylziegler
New book: The Crucial Years – available wherever books are sold
Podcast: Dr. Sheryl’s PodCouch

The She Believed She Could™ Podcast is thrilled to welcome AdventHealth for Women to the show as one of our official sponsors! Check out ALL of the amazing resources they have available at herhealthnavigator.com to help you get connected to providers that can meet your needs!
✨Connect with Allison✨
Join us for the SBSC Summit: https://www.shebelievedshecould.co/iconic-impact
Interested in working together? Fill out this form.
www.instagram.com/allisonwalsh
www.shebelievedbook.com
www.allisonwalshconsulting.com
Signature Course | Build Your Brand On Demand
Access The Impact Brand Accelerator
Access From Podcast to Platform
Beauty Must-Haves!
30 min

About She Believed She Could™ | Confidence, Leadership & Personal Branding for Women

From the publisher's feed

She Believed She Could™ is a self-improvement podcast for women entrepreneurs, executives, and ambitious women who are ready to stop playing small, build unshakable confidence, and lead in their careers and businesses.