Dr. Feneisha Franklin spent a decade in corporate medicine before finding her door: a Direct Primary Care practice seven minutes from her house, owned by a retiring physician ready to pass the torch. She left her employer on a Friday. She owned Living Well Family Medicine on Monday.

In this episode, Dr. Franklin breaks down what it actually takes to purchase an existing DPC practice: profit and loss statements, Medicare opt-out windows, non-compete clauses, legacy pricing, quarterly taxes, and the financial advisory team she credits with keeping her afloat in year one.

This is one of the most practical financial conversations we have had on this podcast.

What we cover:

• Evaluating a practice before you buy
• The Medicare opt-out problem nobody warned her about
• Building a financial team before you think you need one
• Pricing for legacy vs. new patients
• Growing sustainably without burning out your staff
• What physician joy actually looks like on the other side

Dr. Feneisha Franklin is the owner of Living Well Family Medicine in Lexington, South Carolina. She is currently accepting new patients.

Learn more at mydpcstory.com.

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DPC gives you autonomy. But autonomy without financial clarity becomes stress in disguise.

Cash flow. Owner pay. Hiring timing. Tax strategy.

These aren’t afterthoughts. They’re what protect your freedom long term.

Book a free 30-minute strategy call with Osprey CFO to see how they can help you handle the financial infrastructure of your DPC so you can focus on patients 

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