This week I'm excited to welcome Alaura Lovelight, an American R&B singer, writer, and producer, who joins me to discuss her experience in the music industry. We open the conversation by talking about the treatment of women in the music industry, a career space that scrutinizes women's bodies more so than their music, and Alaura urges women to stop compromising their values for the sake of views or popularity. She looks up to the likes of Nicki Minaj, Rihanna, Lana Del Ray, and Beyonce as role models that she tries to emulate. Alaura goes on to discuss how it was only after a life changing throat surgery that she really started to contemplate her love for music, noting that she didn't know herself beyond music, and that led her into a deep depression. When I ask her about advice she'd give out to people in her position, she notes that she wishes she had a female mentor, that she's learning to let go of more control when it comes to her music, and that she actually feels reborn since she changed her name. To close out this episode, we talk about her experience coaching young girls, where she feels connected to her younger self in each of the girls, and she's grateful to be able to pass on her advice.
The Finer Details of This Episode:
- Alaura's early music development
- Her mother's creative and musical influence
- How women are treated differently in the music industry
- Trailblazers in the music industry that inspire her
- Alaura's throat surgery
- The value of a female mentor
- Alaura on the importance of self care, especially for women
- Why changing her name made her feel reborn
- Her experience coaching young girls
Quotes:
"I have been doing music since I can remember. I never remember not doing music."
"I actually had access to this million dollar studio, and I was the assistant. So I had keys to the building. And the composer had said to me, 'Do whatever you want', and I was like, 'Say no more.'"
"My mom was, like, very heavily my teacher in terms of music, but that's a great question that most people don't ask me is that she was very supportive of my gift and my passion. The industry was not her choice."
"She knew she could teach me music, but she couldn't teach me about the industry. She had no idea."
"I've just always been fascinated by–I constantly study the people that I want to be in this position too."
"What do I love besides music? And the answer was, I didn't know."
"It wasn't working out the way I was told, which now if you look back, like every artist that you love has been dropped from a label, has lost a record deal, but that's cool when they worked it out."
"The more I get into the industry, the more I work with people that really have a very high caliber, the more I learn you just do it because you love it. And you let the rest kind of happen organically."
"Get a mentor, you have to have a mentor. You have to have a mentor in the space that you want to be in. Because like I said, I'll coach young girls now, and I didn't realize until I started doing that, oh my gosh, I've been doing this for eight or nine years, and I've never had a female mentor."
"As women, there's kind of this underlying unworthiness, and lack of knowing your self worth, and I think it has to do with–we're the caretakers of the world, we are the mothers, we are the nurturers–women are made to feel guilty for putting themselves first."
"Because I've studied music for so long, and because I've studied, like, the intricacy of different parts, I usually have a pretty clear vision on what the baseline should sound like, what the drums should sound like, what the guitar should sound like, the strings. And then of course, we all mold it together."
"I feel like even if I changed my name, it would give me wings to do something different–It's a clean slate."
"I just really aspire to have a brand that is very impactful, that has a reputation of empowerment and confidence."
Links:
www.kellytravis.net
Instagram: www.instagram.com/shedoesntsettle/
Alaura Lovelight on Instagram
Alaura Lovelight on Facebook
Alaura Lovelight on TikTok