In this episode of SHE-talks E-commerce, we’re thrilled to meet Dani, the founder of Merry People, which has taken the world by storm with its stylish yet functional gumboots. 

Dani opens up about some of the unique challenges she’s faced along the way, including how Merry People was one of the first to bring on-trend gumboots to the market—and how they’ve dealt with competitors and copycats since. Dani shares her insights on dealing with copycats with grace and strategy, and provides practical advice on how to protect and differentiate your own brand.

We also dive into Merry People’s international expansion, particularly their entry into the US market. Dani discusses the realities of growing overseas and why it’s important not to assume that success in one market guarantees success in another.

We also talk about the reason why Merry People never goes on sale. Dani shares her philosophy behind maintaining premium pricing and how it contributes to the brand’s long-term success.

We dive into: 

✨ Dealing with Copycats: How Dani navigated the challenges of competitors copying Merry People’s designs and the strategies she used to stay ahead. 

✨ International Growth: The highs and lows of expanding Merry People into overseas markets like the US, and the lessons learned along the way. 

✨ The No-Sale Strategy: Why Merry People never goes on sale, and how this approach helps maintain the brand’s value and integrity. 

✨ Balancing Business and Motherhood: Dani shares her experience of growing a successful brand while being a new mum of two.

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! 

With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

Visit Merry People to explore their range of products.

Follow @merrypeople on instagram for their latest news and releases.

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce, we dive into the inspiring journey of Fleur Richardson, the co-founder of Leina & Fleur, a clothing label that’s making waves in the Australian fashion industry. With an impressive production of 35,000 garments a year, all made in Australia, Leina & Fleur is redefining what it means to create sustainable, high-quality fashion locally.

Fleur shares the secrets behind their weekly capsule collections of limited edition clothing and how they’ve built a loyal customer base with over 25,000 glowing reviews placing them in the top 1% of JudgeMe company websites in Australia. 

But it’s not just about the numbers. In today’s episode, we also explore the challenges of managing a business partnership, recognising when it’s time to part ways, and navigating the overwhelming aspects of running a successful fashion brand.

We dive into: 

✨ The Numbers Behind the Brand: How Leina & Fleur produce 35,000 garments annually, all in Australia, and what it takes to maintain such a high standard. 

✨ Weekly Capsule Releases: The strategy and creativity behind releasing limited edition clothing collections every week. 

✨ Building Customer Loyalty: The importance of reviews and how Leina & Fleur achieved over 25,000 reviews with a 98% retention rate. 

✨ The Reality of Business Partnerships: Fleur discusses the highs and lows of working with a business partner and the process of exiting a partnership when it’s no longer working. 

✨ Handling Overwhelm: Tips and insights on managing the pressures and challenges of running a rapidly growing fashion label.

Tune in for an episode packed with insights on fashion, business partnerships, and the art of building a successful, sustainable brand in today’s competitive market.

Resources and Links:

Visit Leina & Fleur to explore their range of products.

Follow @leinaandfleur on instagram for their latest releases and advice. 

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In today’s episode of SHE-talks E-commerce we have a ripper of a chat with the incredible Renee Moore, founder of Cinch Skin. 

Renee’s story begins with an idea that many thought was impossible—a 5-in-1 beauty product. Faced with scepticism from manufacturers who couldn’t understand why she’d want to sell one product instead of five, Renee persevered, got her product made, and successfully pitched it to Priceline, securing national distribution.

But the story doesn’t stop there. Renee realised that relying on one major retailer for 80% of her business was risky. So, she made a gutsy decision to pull Cinch Skin out of Priceline and shift her focus to direct-to-consumer (D2C) sales through her e-commerce website. The results? A whopping 43% increase in sales, with 80% of the business now coming from D2C and only 20% from wholesale.

Join us as Renee shares her journey, the challenges she faced, and the strategies that led to her remarkable success. 

We dive into:

✨ The Big Idea: How Renee came up with the concept for a 5-in-1 beauty product and the challenges she faced in getting it manufactured.

✨ Pitching to Priceline: The story behind how Renee got her innovative product ranged nationally

✨ The Bold Decision: Why Renee decided to pull out of Priceline and shift her focus to D2C sales, despite the risks.

✨ E-commerce Success: How Cinch Skin’s e-commerce sales have grown by 43% since making the switch from wholesale to D2C.

✨ Lessons Learned: Renee shares valuable insights on the importance of diversification and building a strong D2C channel.

Tune in to hear Renee’s inspiring story and learn how strategic decisions can transform your business!

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! 

With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

Visit Cinch Skin to explore their range of skin care products.

Follow @cinchskin on instagram for their latest releases and advice. 

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In today’s episode of SHE-talks E-commerce, we are thrilled to chat with Vanessa Gray Lyndon, founder and formulator of Vanessa Megan Skincare, a brand that has revolutionised the natural beauty industry. 

Vanessa’s journey from experimenting with skincare in her kitchen to running a globally recognised brand is a testament to passion, perseverance, and the power of education.

We dive deep into the challenges she faced as an "accidental entrepreneur," the importance of staying true to your brand’s values, and how her personal experiences have shaped the philosophy behind Vanessa Megan Skincare.

Whether you're an aspiring entrepreneur, a beauty enthusiast, or someone looking to grow your e-commerce business, this episode is packed with valuable insights and inspiration.

We dive into:

✨ From Markets to Multimillions: The story of how Vanessa started selling her products at local markets, and how the lessons she learned there helped her turn her small business into a global brand.

✨ The Power of Education: The importance of educating consumers about what they’re putting on their skin and how this has been the backbone of Vanessa’s brand.

✨ The Role of Awards in Building Trust: How Vanessa strategically uses awards and certifications to build credibility and trust with her customers.

✨ Manufacturing in Australia: Why Vanessa insists on manufacturing her products locally and the challenges that come with it.

✨ Scaling Smartly: The decision to scale back and focus on what you do best, without trying to offer everything to everybody. 

Join us for this doozy of an episode as Vanessa shares her wisdom, passion, and the secrets behind taking her business from the markets into multi-million dollar empire.

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In today’s episode of SHE-talks E-commerce we meet Katherine Ruiz, founder of People Haircare and a trailblazer in the hair care industry. 

From embracing her curls to launching a successful brand in Coles, Katherine’s journey is a testament to the power of self-belief, strategic partnerships, and staying true to your values. 

Whether you’re just starting out or scaling your e-commerce brand, there’s something in this episode for everyone!

We dive into:

✨ Getting into Coles: Katherine talks about how she managed to get People Haircare into 800+ Coles stores right from the start. 

✨ Katherine’s Personal Hair Journey: Katherine opens up about how her lifelong relationship with her curls led her to create People Haircare. 

✨ The Brand’s Unique Identity: How Katherine’s background influenced the creation of a bold, fun, and unique look for People Haircare. 

✨ Navigating the Challenges of Supermarket Sales: From handling deep discount promotions to maintaining product quality, Katherine shares the highs and lows of competing in a crowded market. 

✨ The Importance of PR and Publicity: How partnering with an agency like Hive Publicity helped elevate People Haircare’s brand presence. 

✨ The Role of a Reliable Manufacturer: Katherine emphasises the importance of having a strong relationship with a manufacturer. 

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer!  With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

• Visit People Haircare to explore their range of hair products.
• Follow People Haircare on Instagram for the latest updates and inspiration.

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

We are thrilled to bring you an exciting episode today with Anna and Anika from Ringers Western. These inspiring SHE-compreneurs have taken their love for the country and turned it into a thriving western wear brand. Join us as we delve into their journey from the Kimberleys to creating a nationwide sensation.

We chat: 
✨ The Beginnings: Growing up on a cattle station in the Kimberleys and how it shaped their entrepreneurial spirit. 
✨ Transition to Fashion: How they pivoted from cattle to creating a brand that fills a gap in the market. 
✨ Challenges and Successes: Navigating the hurdles of starting a clothing brand with no prior experience and scaling it to success. 
✨ The Power of Collaborations: From rodeo shows to major sporting teams, how strategic partnerships have boosted their brand. 
✨ Customer Connection: The importance of staying true to their roots and maintaining a personal touch with their customers. 
✨ Marketing Strategies: The role of social media, influencers, and customer service in their growth. 
✨ Future Plans: What's next for Ringers Western, including potential expansion to the US market. 

This episode is brought to you by Social Snowball - a trusted SHE-com partner for enhancing your e-commerce marketing.

If you're looking to boost your word-of-mouth marketing and drive more sales, Social Snowball is the tool you need. With Social Snowball, you can turn every customer into a brand ambassador effortlessly. Automate your affiliate program and watch your customer base grow organically. Visit Social Snowball to learn more about how they can help you supercharge your marketing strategy.

Resources and Links:

• Visit Ringers Western and explore their extensive range of Western wear.
• Follow Ringers Western on Instagram for updates and inspiration.
• Discover how Social Snowball can enhance your marketing efforts at socialsnowball.io.

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Welcome back to SHE-Talks E-commerce! This week, Lisa Jones and co-host Mel chat with the fabulous Kasey, the brains behind Xali Organics. Imagine launching a brand and hitting eight figures in just two years! Kasey spills the tea on how she did just that, selling a product every three minutes. We dive into her journey of building Xali Organics from the ground up, creating everything on Canva, and going viral with the infamous 'lash chop' moment. If you're looking to get the real, unfiltered scoop on growing a brand, especially in the e-commerce and beauty scenes, this episode is a must-listen.

Key Takeaways

1. Keep It Real: Kasey shares how staying authentic to her brand values, even on a shoestring budget, made all the difference.
2. Think Outside the Box: From DIY branding to daring marketing stunts like the 'lash chop,' Kasey proves that creativity trumps budget every time.
3. Viral Magic: Learn how a bold move, like cutting off your eyelashes, can skyrocket your brand's visibility and build trust with customers.
4. Growing Pains: The discussion covers the ups and downs of scaling production and ensuring quality, highlighting the importance of the right partners.
5. To Retail or Not?: Kasey talks about weighing the pros and cons of taking Xali Organics from a strong online presence to potential retail expansion.

Notable Quotes

• "Being scrappy isn't a bad thing; it's about getting your idea out there and refining it as you grow." - Kasey
• "Our business growth wasn't planned, but once we started, we saw the potential and kept pushing." - Kasey
• "Success for me is waking up and loving what I do every day, and providing that same environment for my team." - Kasey

Sponsored by:

Locad: Locad is your trusted SHE-com partner for e-commerce success in fulfillment. With their seamless fulfillment process, Locad lightens your workload and supercharges your productivity. Covering everything from pick, pack, and ship, Locad has you covered every step of the way. Head to golocad.com to learn more about scaling your business further.

Additional Resources

• Xali Organics Website: xali.com
• Follow Xali Organics on Instagram: @xaliorganics
• Get Tickets for SHE-com Live: Join us for an epic event packed with inspiring speakers and the chance to connect with fierce women in business.

Loved this episode? Want more tips and tricks for blowing up your e-commerce brand? Slide into our DMs on Instagram

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Hello, beautiful listeners, and welcome back to another episode. Today, we are girl-crush excited to share an inspiring conversation with Bianca Tarrant, co-founder of Our Cow. Bianca's journey is a testament to resilience, innovation, and disruptive thinking in the face of adversity.

In this episode, Bianca shares the remarkable story of how Our Cow was born out of the devastation of bushfires and droughts in 2019. From selling their first steer on Facebook to building a thriving multi-million dollar business with 50,000 customers, Bianca and her partner Dave have revolutionised the meat industry by offering a subscription-based model that ensures fair prices for farmers and quality products for customers.

We chat about:

✨ Overcoming Adversity: How Bianca and Dave turned a natural disaster into an opportunity to innovate and support their community.

✨ Building from Scratch: The challenges of starting a business with no prior experience in butchery, marketing, or logistics.

✨ Subscription Model Success: The benefits of a subscription model for business stability and customer retention.

✨ Equity Crowdfunding: How Our Cow raised $4 million through two successful equity crowdfunding campaigns, bringing in nearly 2,000 shareholders who are passionate about their mission.

✨ Logistics Mastery: The complexities of setting up a national distribution network for refrigerated products and maintaining quality control.

Join us as we dive into the story of Our Cow, exploring the highs and lows of building a business that not only supports farmers but also brings high-quality meat products directly to consumers' doors.

This episode is bought to you by ShipStation - a trusted SHE-com partner for your e-commerce shipping and fulfilment.

ShipStation: Simplify your e-commerce fulfilment with ShipStation's robust shipping software. Seamlessly connect global marketplaces and couriers, automate shipping rules, and efficiently manage more packages. This powerful tool optimises your shipping process, saving time and reducing errors. Enhance your e-commerce journey with streamlined operations and increased customer satisfaction. Use code SHECOMSUCCESS for an extra free month at ShipStation.

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Today we are excited to share this episode with a remarkable SHE-compreneur, Lauren Roe, founder of I Love Linen. Lauren, like many of us, juggles the demands of building a business while managing family life. This episode will give you invaluable insights to help you navigate this balance.

I Love Linen, a thriving eight-figure business with a team of 12, has been Lauren’s labour of love for over a decade. Lauren opens up with humility and vulnerability about the challenges she has faced and the lessons she has learned along the way.

We chat:

✨ The creative struggle: How solving a problem and creating a brand doesn’t always prepare you for running a business

✨ Backend systems: The impact of neglecting them and how Lauren has addressed them

✨ The global debate: Why going global isn’t always the right move for every brand and how I Love Linen made that decision

✨ Social media success: Building an in-house content creation team, defining content pillars, and creating hook-worthy content to keep their brand top of mind

Lauren’s journey and insights will resonate with many of our listeners who are navigating similar paths. Join us as we dive into the inspiring story of I Love Linen and learn practical strategies for balancing creativity, business growth, and effective social media management. Let’s jump in and chat with Lauren!

This episode is brought to you by Locad - a trusted SHE-com partner for your e-commerce success in fulfilment. 

If you're a business owner juggling multiple tasks and striving for growth, you understand the importance of efficient fulfilment services. And that's where Locad helps you drive growth with ease. With Locad's seamless fulfilment process, they are sure to lighten your workload and supercharge your productivity. Covering everything from pick, pack and ship, Locad's got you covered every step of the way. Head to golocad.com to find out more about how they can help you scale your business further.

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

This week we’re joined by Jasmine from FixBIOME, who turned her painful four-year struggle with severe gut issues into an e-commerce success story. After developing a solution for her own health problems, Jasmine realised her innovation could help others and FixBIOME was born, now a multi-million dollar business transforming lives worldwide.

In this episode, Jasmine shares her journey from personal pain to business triumph, revealing key strategies behind FixBIOME’s success. We’ll explore the challenges of explaining complex products in simple terms, managing intricate supply chains, and why FixBIOME’s US manufacturing is crucial.

We chat: 

✨ How Jasmine’s personal health journey inspired FixBIOME 

✨ Effective communication: simplifying complex product information for customers 

✨ Navigating complex supply chains for innovative products

✨ The power of organic education pieces as marketing tools 

✨ Engaging and educating customers before making a sale

And yes, we do talk a fair bit about poo! Join us on SHE-Talks E-Commerce as we discuss how FixBIOME is changing lives and unpack practical insights for your e-commerce journey.

You can find FixBIOME at @fixbiome and https://shop.fixbiome.com.au/

This episode is brought to you by Online Retailer - Australia’s Largest Ecommerce Conference and Expo 

Offering the largest range of retail industry tailored education, networking events and solution providers, giving YOU the opportunity to learn, connect and engage with the BEST of global ecommerce.

With your free expo registration, you can discover the solutions to your biggest business problems with access to 140+ solution providers on the expo floor, as well as attend 6 stages, including the SHE-com stage! 

With a Premium Ticketed Conference also available we have a special 20% discount for our members. Use the code SHECOM while you’re registering for the 2 Day Conference Pass (Retailers Only).

Register now to take advantage of this special offer via (onlineretailer.com)

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.