Could your escape plan become a $50M global brand?

In this episode, Lisa chats with Dani Atkins, co-founder of Kulani Kinis - the cult-favourite Aussie swimwear brand with 70 staff, over a million instagram followers, and a booming $50M+ in revenue.

What started as a creative escape from a demanding job as a psychologist has become one of the most beloved (and recognisable) brands in the world of swimwear. Dani lifts the lid on how she and her husband Alex scaled from side hustle to powerhouse - without losing their values, vision, or kindness along the way.

From their very first trade show in Huntington Beach to landing 600+ stockists across the US, Dani shares how wholesale gave Kulani Kinis its legs, why she walked away from "balance," and how she keeps the brand grounded in what really matters.

What You’ll Learn in This Episode:

✨ Why trade shows helped Kulani Kinis scale globally - and the game-changing moment that led to Billabong
✨ The real reason they cut wholesale from 50% to 20% - and how that transformed their business
✨ How Dani leads a team of 70 while raising two boys (and what she's learned along the way)
✨ The North Star and Stardust method she uses to stay grounded and fuel the big picture
✨ Why she threw “balance” out the window - and what’s working instead
✨ How building with heart, hustle and relentless kindness has become the Kulani way

If you’ve ever questioned whether you can scale a business your way - this episode will give you permission to go all in, embrace the chaos, and never lose sight of your why.

Love this episode? Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

Follow Dani & Kulani Kinis @kulanikinis

Shop the range at www.kulanikinis.com

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

What does it really take to scale to $80M in just three years?

Madeleine Eliza was part of the founding team at TripADeal and helped grow the company into an $80 million dollar business. But it wasn’t smooth sailing. From clunky systems and rapid hiring to team burnout and misalignment - Madeleine saw it all. 

In this episode, she shares the behind-the-scenes reality of hypergrowth, how psychological safety fuels high performance, and why feminine leadership is the key to sustainable success.

We also explore her newest venture, BhaktiLab, and how she's now helping female founders lead and live with more intention, clarity, and energy.

What You’ll Learn in This Episode:

✨The key levers that drove TripADeal’s explosive growth
✨Why being scrappy matters more than being ‘ready’
✨How to build trust, resilience, and psychological safety in your team
✨What really causes burnout - and how to avoid it
✨Why your emotional world sets the tone for your business growth

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:

BhaktiLab Website

Follow Madeleine on Instagram

Follow Lisa Jones & SHE-com:  @LisaJones_co and @shecom.co

Join the SHE-com Community HERE 

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Can you really turn a bathroom routine into a viral sensation loved by Kendall Jenner?

In this episode, Lisa chats with Sarah Forrai, founder of Contour Cube - the cult beauty tool that transformed the humble ice facial into a global beauty phenomenon. With millions of views across TikTok, unexpected celebrity endorsements, and a jaw-dropping Shark Tank moment, Sarah’s story proves that a great idea (and a lot of consistency) can take you further than you ever imagined.

From 3D-printing prototypes at home to being featured in the Kardashian-Jenner gift guide, Sarah opens up about her journey of creative problem-solving, staying true to her vision, and handling copycats, cash flow, and chaos along the way.

Whether you're scaling your first product or looking to build a brand that stands out, this episode is full of gold.

What You’ll Learn in This Episode:

✨How a frustrating skincare routine sparked Sarah’s idea for Contour Cube
✨ The moment Kendall Jenner posted the product - and what happened next
✨ Why Sarah said no to Shark Tank investment (even after getting 4 offers!)
✨ What to do when the copycats come - and how to protect your peace
✨ Why Sarah believes building a brand is equal parts creativity, consistency, and community

If you’ve ever wondered how far a DIY idea can go - or how to make your product the one influencers rave about - this episode is for you.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:
Visit Contour Cube

Follow Sarah on Instagram

Follow Lisa Jones & SHE-com:  @LisaJones_co and @shecom.co

Join the SHE-com Community HERE 

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Can you really quit your job, sell headbands online, and build a global empire? 

In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same. 

Known as the "Amazon Queen," Athena lifts the lid on what it actually takes to succeed on the platform, including the secret sauce behind product virality, navigating omnichannel growth, and avoiding common Amazon pitfalls.

Whether you’re a Shopify-first brand, curious about Amazon, or already deep in the DTC game, this episode will shift your mindset on what’s possible - and how fast you can grow.

What You’ll Learn in This Episode:
 ✨ How Athena went from burnout to building 16 Amazon brands (starting with a $5 headband)
 ✨ The biggest misconceptions about selling on Amazon - and why it’s not too late to start
 ✨ Why “boring products” can make millions with the right branding & entertainment strategy
 ✨ Emerging product trends for 2025 (hint: it’s all about health, humour, and protein chips)
 ✨ Why building a business is about more than money - it’s about living beautifully 

From viral packaging hacks to real talk about mum guilt, mistakes, and freedom, Athena’s story will inspire you to chase what matters, pivot when needed, and build a life - and brand - you love.

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:
Follow Athena Severi @athenaseveri
Visit Titan Network: www.TitanNetwork.com
Learn more about China Magic: www.ChinaMagicTrip.com
Follow Lisa Jones & SHE-com:  @LisaJones_co and @shecom.co

Join the SHE-com Community HERE 

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

When is the right time for a founder to step back and bring in a CEO? How do you scale a fast-growing brand without losing control? 

In this episode of SHE-talks, Lisa sits down with Rebecca Williams, CEO of Seed & Sprout, to unpack the reality of leading a booming e-commerce business and why not every founder needs to be at the helm forever.

Rebecca shares her journey from corporate leadership to running one of Australia’s most successful eco-friendly brands, her take on when and why brands should hire a CEO, and how Seed & Sprout scaled through hypergrowth (600% year-on-year!) while maintaining its mission and values.

You’ll hear about:

✨ The difference between a General Manager and a CEO - and how to know which one you need
✨ Why Seed & Sprout’s founder, Sophie, made the decision to bring in external leadership
✨ Navigating the chaos of fast growth - from logistics nightmares to cash flow crises
✨ Tackling copycats, warehouse efficiency, and hiring the right leadership team
✨ The importance of financial literacy and why every founder must understand their numbers
✨ The role of bravery in business - and why you don’t have to be loud to be bold

Rebecca’s wisdom is a must-listen for any founder wondering if (or when) they should step back from day-to-day operations, and for those of you with big plans for growth in the next few years. 

👉Loved this episode? DM Lisa on Instagram with your favorite takeaway!

Resources and Links:

Follow Seed & Sprout @seedandsproutco 

Visit Seed & Sprout: https://seedandsprout.com

Follow Lisa Jones & SHE-com: @LisaJones_co and @shecom.co

Join the SHE-com Community HERE 

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

Have you ever wondered how to turn a personal frustration into a global brand? Or what really happens when a small business takes on retail giants?

Today’s guest is Belinda Everingham, the founder of Bondi Wash and Wash Wild, premium natural cleaning and personal care brands now sold in 32 countries. Inspired by a headache from a supermarket cleaner, Belinda set out to create a better, natural alternative - without any background in product formulation or retail.

In this episode, Belinda gets real about what it takes to build a successful business, from trusting your gut to handling copycats. She also reveals how she tackled a David vs. Goliath trademark battle with Abercrombie & Fitch, why supermarket buyers don’t always welcome innovation, and what keeps her balanced and sane in the chaos of entrepreneurship.

What You’ll Learn in This Episode:

✨ The lightbulb moment that led to Bondi Wash’s creation
✨ How Belinda handled pushback from major retailers (and which supermarket is actually championing innovation)
✨ The power of trust in business - and why it’s more important than strategy
✨ The wild legal battle with Abercrombie & Fitch over the "Bondi" trademark
✨ Amazon's surprising role in Bondi Wash’s success & why it’s a game-changer for FMCG brands
✨ How to handle copycats and stay two steps ahead of the competition
✨ The impact of brand collaborations and why they’re the smartest marketing strategy in 2025

Whether you're just starting out or scaling a global brand, Belinda’s insights on trust, resilience, and smart growth will help you navigate retail, stand out in competitive markets, and build a business that lasts.

Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women!

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! 

With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

Follow Bondi Wash @bondiwash

Visit Bondi Wash https://bondiwash.com.au/

Follow Lisa Jones & SHE-com:  @LisaJones_co and @shecom.co

Join the SHE-com Community HERE 

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you.

Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows what actually works in 2025 when it comes to social media, partnerships, and scaling e-commerce brands.

In this episode, we break down:

✅ The biggest mistakes brands make with influencer marketing (and how to fix them)

✅ How to get influencers to want to promote your product (without overpaying)

✅ The power of Employee-Generated Content (EGC) - and how brands are using their own team members to go viral

✅ Why UGC isn’t as effective as it used to be - and what to do instead

✅ How to find the right marketing hires for your e-commerce brand (including tips for small budgets)

✅ Chantel’s personal tips for maintaining work-life balance while thriving in a high-growth marketing role

Whether you're a startup founder or running a multi-million-dollar e-commerce brand, Chantel’s insights will help you cut through the noise, attract real customers, and scale smarter.

Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women!

Resources and Links:

Follow Chantel Brayley @chantelbrayley

Follow Lisa Jones & SHE-com:  @LisaJones_co and @shecom.co

Join the SHE-com Community HERE 

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks, Lisa sits down with Annabel Hay, founder of CLUTCH Glue, to unpack the incredible journey behind her $10M brand. Annabel shares how frustration led her to invent a game-changing product, how she navigated viral growth, and the realities of balancing a booming business while working full-time as a construction manager. 

You’ll hear about:

✨ How CLUTCH went viral: What made CLUTCH Glue an instant hit and why market fit was key.

✨ The Shark Tank experience: How Annabel secured the "best-ever pitch" on the show, but rejected the deal off-camera - and why it was the right move.

✨ Retail realities: The surprising lessons from working with Priceline, Woolies, and navigating big-box retailers.

✨ Bootstrapping and balance: Why Annabel worked full-time for years while investing $160K into developing her brand.

✨ The highs and lows of self-employment: The unexpected challenges of being your own boss and managing work-life boundaries.

✨ Crushing it on Amazon: How the US market is taking off for CLUTCH, and why Annabel underestimated Amazon's power.

✨ Mindset & resilience: How to handle stress, setbacks, and keep pushing forward in business.

Annabel’s journey proves that success isn’t just about having a great idea - it’s about persistence, strategic thinking, and being brave enough to take risks. If you have a business (or are keen to start one), this is an episode you can’t miss!

Love this episode? Make sure to subscribe to SHE-talks so you never miss an inspiring conversation with powerhouse women in the e-commerce space!

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! 

With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

🔹 Follow CLUTCH Glue on Instagram & TikTok: @Clutch_Glue

🔹 Follow Annabel Hay on Instagram: @Annabel_Hay

🔹 Check out CLUTCH Glue: www.clutchglue.com

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this special season finale of SHE-talks E-commerce, Lisa and Mel reflect on the highs, lows, and pivotal lessons of 2024. They share personal insights on managing challenges, pivoting when necessary, and fostering resilience in both business and life. It’s an authentic and inspiring wrap-up that provides real-world wisdom for e-commerce founders.

Lisa and Mel open up about the impact of running 16 events in six months, the evolving goals of SHE-com, and the power of a supportive team. They also discuss their most valuable lessons from interviewing powerhouse women on the podcast this year, from embracing bravery to focusing on what truly matters in business.

You’ll hear about:

✨ Team unity and mission: How having a strong mission and resilient team made all the difference during SHE-com’s most challenging year.

✨ Scaling back to scale up: Why Lisa and Mel are focusing on core business areas in 2025 and pausing some ventures that were non-essential.

✨ Staying true to your why: The importance of knowing your business’s core purpose, shared by both Lisa and Mel, and podcast guests throughout the year.

✨ Fortune favours the brave: Lisa’s mantra and how risk-taking and resilience set successful entrepreneurs apart.

✨ All-in commitment: Every successful SHE-com guest shared an unwavering belief in their business and never gave up on their dreams.

✨ Finding balance: Why “battle rhythm” is essential for sustained business success, along with handling stress and avoiding burnout.

✨ Favorite podcast moments: Lisa and Mel’s top guest episodes from 2024, featuring inspiring lessons from e-commerce trailblazers like Bianca from Our Cow and Kasey from Xali Organics.

Tune in as Lisa and Mel celebrate 2024’s challenges and triumphs, and get ready to approach the new year with renewed clarity, courage, and purpose.

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.

In this episode of SHE-talks E-commerce, Heather Spierings, co-founder of Eye of Horus, shares her journey from family skincare business to a globally recognised, natural beauty brand. 

Inspired by ancient Egyptian wisdom and modern, clean beauty standards, Eye of Horus offers high-quality, natural products that resonate with women worldwide. Heather discusses building a brand with her daughter Holly, balancing family and business, and staying true to their values in a competitive industry.

Heather talks about the challenges she faced scaling Eye of Horus, including product development, securing distributors, and overcoming personal and family hardships. She also shares her thoughts on entrepreneurship, intuition, and maintaining brand integrity.

You’ll hear about:

✨ The origin story: How a shared passion for natural beauty led Heather and her daughter Holly to create Eye of Horus, inspired by ancient Egyptian practices.

✨ Unique branding: Why Eye of Horus’s Cleopatra-inspired marketing made a huge impact at early expos and set them apart in the beauty industry.

✨ Navigating growth: The importance of establishing a strong local base before expanding internationally, and why Eye of Horus is cautious about outside investment.

✨ The power of intuition: Heather’s insights on trusting her gut in critical business decisions and why women’s intuition is essential in entrepreneurship.

✨ Overcoming adversity: How Holly’s health journey reshaped their priorities and strengthened their family’s bond, leading them to redefine success.

Tune in to learn how Heather turned ancient inspiration into a modern beauty brand and why trusting her intuition has been key to Eye of Horus’s success.

This episode is brought to you by ShipStation 

Are you tired of the daily grind of managing your e-commerce shipments? ShipStation is the answer! 

With over 400 global integrations, ShipStation helps you streamline your shipping process, save money, and reach your goals faster. 

Head to shipstation.com/au and enter the code SHECOMSUCCESS for a bonus 30 days of access!

Resources and Links:

Visit Eye of Horus to explore their range of products.

Follow @eyeofhoruscosmetics on instagram for their latest news and releases.

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.