What if your dream took off so fast it nearly broke you?

Ash didn’t mean to create a sell-out fashion label - she just wanted to make a few tees her friends would love. But when her first drop flew out the door in hours, she realised Sabbi was something bigger.

In this episode, Lisa sits down with Ash, founder of Sabbi - the brand known for cheeky slogans, bold designs, and collections that sell out on launch day. What started as a fun creative outlet quickly spiralled into a fast-growth business, forcing Ash to make decisions on the fly, scale production, and build a team - while still trying to find her footing as a founder.

Ash shares openly about the exhilarating highs and exhausting lows of growing a brand quickly: from managing wild demand and 6-figure months to surviving warehouse chaos and burnout. She dives into the power of brand voice, learning to say no, and why she’s now reimagining what sustainable success looks like on her own terms.

What You’ll Learn:

✨ How a creative side project exploded into a cult fashion brand

✨ The systems (and mistakes) behind Sabbi’s rapid scaling

✨ How Ash uses copy, voice, and humour to connect with her cult following

✨ Why she’s setting boundaries to avoid burnout…and redefine success

✨ The lessons in letting go, trusting a team and playing the long game

Love this episode?
Follow SHE-talks so you never miss an inspiring chat with powerhouse women building brands their way.

Resources and Links:
Shop Sabbi → sabbi.com.au

Follow Sabbi on Instagram → @sabbi_the_label

Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

Join the SHE-com Community HERE

Send us a text

Thank you for listening to this episode of SHE-talks! If you loved it be sure to click follow because the episode we have next week is one you WON’T want to miss.

WANT MORE:

• If you’re ready to scale your e-commerce business but aren’t sure where to start, book your FREE 60-Minute Quick Wins Session with our team today. Discover simple, actionable tips that will help you achieve quick wins in your e-commerce journey.
• Feeling stuck, lonely, or overwhelmed in your business? Want to triple your ROI with the support of Australia’s top e-commerce coaches? Check out The Academy - triple your ROI, or we’ll work with you until you do!
• Got an idea for an episode or just want to connect? Reach out to us on Instagram at @shecom.co.