What would you do if you had just $10,000 in the bank, three young kids at home, and one chance to test your dream?

For Tanja Filipovska, founder of Mad Mia, the answer was simple: go all in. 

In this episode, Lisa sits down with the brilliantly bold Tanja, who shares how a job designing kids' socks led her to reimagine what a fashion brand could be. When she saw that kids weren’t just wearing her designs - they were coming to life in them - she knew she had something special. With fearless creativity and relentless drive, she took the leap to buy the business, pouring everything she had into turning Mad Mia into a lifestyle brand that now sells across the globe.

Tanja’s journey is packed with grit and colour - from taking a $7K gamble on an Easter show stall with just $10K left in the bank, to building warehouses across three continents and collaborating with giants like Disney. 

Along the way, she’s navigated copycats, protected her IP and remained obsessively connected to her customer base. This is a must-listen for any founder ready to dream big, go all in and stay wildly true to their vision.

What You’ll Learn:

✨ How Tanja went from employee to owning Mad Mia
✨ Why the Easter Show gamble with her last $10K changed everything
✨ How she's fending off copycats with airtight IP protection
✨ What it takes to manage 3 warehouses and launch into Brazil
✨ Why she still runs social media herself…and how community powers her growth

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Resources and Links:
Follow Mad Mia on Instagram → @madmia
Shop the socks → madmia.com
Follow Lisa Jones & SHE-com: @lisajones_co and @shecom.co

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