September 30, 2024

Shifting Minds: Behavioural Science Secrets to Drive Change through Comms with Mel Loy

32 minutes

Season 3, Episode 1 – Mel Loy on Change Communication

Welcome back to Season 3 of Change It! In our first episode, we’re excited to feature Mel Loy, a communications expert and self-confessed serial ideator who is passionate about understanding human behaviour.

Join us as we explore the critical role of behavioural science in change communication. Mel shares her insights on why people prefer to be involved in change rather than have it thrust upon them, and how this understanding can transform your approach to communication.

With over 20 years of experience, including a background in journalism, Mel has established her own agency focused on people-centred change communications. In this episode, she discusses her book, Change Isn’t Hard, which provides a practical playbook filled with tools and frameworks that you can implement right away.

We’ll cover a wide range of topics, including:

Effective communication strategies for executives and frontline staff

The significance of nonverbal communication in change initiatives

The impact of AI on communication

Advanced techniques in behavioural science that enhance our ability to influence through communication

Mel delves into how behavioural science has been underutilised in communications, drawing on her extensive reading and current studies in behavioural insights. She discusses powerful concepts like heuristics, biases, and the "nudge" theory, emphasising the importance of understanding human psychology in change management.

Don’t miss this opportunity to gain actionable insights that will enhance your communication skills in change management. Tune in and enjoy the episode!

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