Pivotal is an interview-style segment that tackles topics in consumer packaged goods (CPG) and fast moving consumer goods (FMCG) from the business leaders that live it EVERY DAY! In this episode, I talk with a fellow Ohio native CPG professional, Matt Mullenax, who is the Co-Founder and CEO of the high-performance men’s personal care brand Huron. Matt also shares how his experience throughout the years with the personal care and men’s grooming CPG category impacted and formed the inspiration to start Huron. We also discuss the shifting relationship between men and the personal care category. Start to finish…this was one of the most insightful and fascinating conversations that I’ve been a part of on camera…one that literally spanned almost every intersection of the strategic roadmap that will give you a sense of how an emerging CPG brand is attacking today’s complex marketplace.

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