Lucinda, Alina and Russ mark the Coronation by examining the royal patronage system and possible changes during the reign of King Charles III, with his vision of a slimmed down monarchy. 

They discuss the various roles of a royal patron, from generating publicity and exposure to removing stigma associated with sensitive charitable causes, and providing public endorsement of recipient charities’ achievements.

Alina cites data collected by the voluntary sector consultancy nfpResearch on the popularity of various royal patrons and their influence on donor patterns, as well as a 2020 study by Giving Evidence on the impact of royal patronages on their partner charities.

Lucinda provides information on the application process for charities seeking a royal patronage, which contains a heavy emphasis on aligning charitable cause areas with royals’ personal interests. And Russ explores the impact on charities when their royal patrons experience a decline in popularity.

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