I'm wondering, should I make my challenge more general to cater to all interests? So I have people that are coming into this challenge that are probably interested in cosmetics or outdoors or beauty...or should I tweak the challenge and make it only about one specific niche?

Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?

Transforming Your Business Isn't About Doing A Million Different Things. It's About Finding ONE BIG THING And Then Leveraging That.  Frank Kern has been advising entrepreneurs like you all day, every day, to do just that since 1999.  This is his podcast.  More at FrankKernPodcast.com.

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Do not try to out-work me, out-smart me instead. Over the holiday, I got a message from someone very important to me, and they're going through a good rebirth of business. This individual is experiencing some focus issues and said that one of their ambitions was to out-work me. My immediate response, because I care very much about this person, was "please don't do that. Instead out-smart me." So I say to you, don't try to out-work me. Definitely not from a place of ego...

Do NOT try to out-work me. (Out-smart me instead.)

If you were doing a State of the Union today with a topic like podcasting, or really any, any topic cuz I know so many of the people in this group, how would you structure it if you were looking for, you know, pointing them to more of an agency application type of funnel, rather than like a info product or a lower end product? Or would you strictly do it for a positioning standpoint of kind of putting the entire industry, niche on notice from that perspective?

If you were doing a State of the Union today, how would you structure it towards more of an agency application funnel rather than an info product or lower-end product?

I'm trying to find out if you have any tips on how I can engage this beta group and extract as much information as possible so I can really hone in on that viable, what that minimum viable product is. I don't know if I would...how big is the beta group? So there's 30 families now, so 60 individuals...

Do you have any tips on how I can engage a beta group that is testing my product to extract the most valid information?

The hard part is the implementation aspect or the over analysis of like, oh God, I know I should do this. Should I change the color of the button purple and all this other stuff or, to some of these points, I hear a general sentiment of I kinda know what I need to do, I've heard it before, I'm just having trouble pulling the trigger.  How would you address someone who's in that specific situation?

What would you say to the individual that has all the content in the world but is having trouble implementing it?

I'd really like to see what I can do to optimize engagement and click through rate on our current email newsletter. I'm seeing that our lead magnet, it has a great open rate. It's an 80% open rate, 60% click through, and then subsequent emails out the gate, you know, it's about a 20/25% open and 6% click through rate.  What recommendations do you have to really kind of help boost that sort of thing?

Should I make my challenge funnel more general to cater to all interests, or should I tweak the challenge and make it only about one specific niche?

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