Today's question comes from Mike, who has a small Facebook community as a part of his website. There is a similar, much larger Facebook community that is not his where he could also be active and may potentially attract new users to his site. How should he split his time between these groups? Mike's site is http://fermentingfood.uk/.

Mike talks about the market map exercise from my book, Will It Fly? (http://willitflybook.com). Do you have a question about choosing where to spend your time? Record it at http://www.askpat.com/.

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