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Why is it so hard to say no? Whether it’s at work, with family, or in everyday social situations, many of us find ourselves saying yes when we really want to say no, then paying the price later in stress, burnout, or resentment.
In this programme, the doctors explore the psychology behind our reluctance to turn things down, and how we can become more comfortable protecting our boundaries.
They’re joined by behavioural scientist and physician Dr Sunita Sah from Cornell University , whose research reveals how social pressure, guilt, and even professionalism can get in the way of a simple two-letter word. Together, they explore why we struggle to say no, and offer practical strategies to help us do it more often, and with confidence.
If you want to get in touch, you can email us at [email protected] or WhatsApp us on 08000 665 123.
Presenters: Drs Chris and Xand van Tulleken
At the BBC:
A Loftus Media production for BBC Radio 4
By BBC Radio 44.8
2828 ratings
Why is it so hard to say no? Whether it’s at work, with family, or in everyday social situations, many of us find ourselves saying yes when we really want to say no, then paying the price later in stress, burnout, or resentment.
In this programme, the doctors explore the psychology behind our reluctance to turn things down, and how we can become more comfortable protecting our boundaries.
They’re joined by behavioural scientist and physician Dr Sunita Sah from Cornell University , whose research reveals how social pressure, guilt, and even professionalism can get in the way of a simple two-letter word. Together, they explore why we struggle to say no, and offer practical strategies to help us do it more often, and with confidence.
If you want to get in touch, you can email us at [email protected] or WhatsApp us on 08000 665 123.
Presenters: Drs Chris and Xand van Tulleken
At the BBC:
A Loftus Media production for BBC Radio 4

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