Jono Walker, chair of Farmers' Markets New Zealand, is Country Life's guest this week. He's been in Rome mingling with other farmers' market representatives from around the world.

Farmers' markets in New Zealand need more support from local authorities and government, a farmers' market advocate says.

In other countries, like Italy, authorities increasingly rely on weekly farm-to-fork style markets as a way of ensuring people are fed, especially in times of crisis, according to Farmers' Markets New Zealand chair Jono Walker.

Walker went to a meeting of the World Farmers' Markets Coalition in Rome this year and told Country Life mingling with attendees from as far afield as Alaska and Ghana felt like being part of one big family.

Listen to the interview with Jono Walker on Country Life

It made him realise how important farmers' markets are and how seriously they are taken elsewhere.

"They are not just a fun thing, where a few people turn up to sell a bit of nice food at the weekend.

"It's a way that people can eat more locally, more sustainably, tastier food, but also food that's going to be there for sale every week and not be affected so much by these extreme climatic events."

He said market organisers here needed to "shout from the rooftops" about their market's authenticity and importance.

How to operate in a pandemic was also an experience shared at the Rome meeting of the coalition which was set up in 2021 with funding from the Food and Agriculture Organisation, a UN agency.

Unlike in New Zealand, many farmers' markets overseas were deemed essential and still allowed to operate during lockdowns.

"It makes a lot of sense, knowing what we know now that outside spaces are much safer.

"The frustration was not being able to even get to speak to someone, any higher than sort of MPI, who were very helpful, but we could never get near any sort of government ministers to discuss this issue."

A farmers' market in Christchurch.

Walker highlighted Italy's approach to farmers' markets which receive strong support from local authorities and farmers throughout the country.

Selling local food to local people is ingrained in the culture, but people are increasingly reliant on them, he said.

"Their union of farmers got together behind local markets, and they've developed a chain of about 1200."

In many countries, markets are crucial to building trust between farmers and highly urbanised consumers, not such a big problem in New Zealand, Walker said…

Go to this episode on rnz.co.nz for more details