Shupan Abraham of Lawrenceville, GA sells custom cakes, cupcakes, and other treats with her cottage food business, Cakes By Shupan.

Shupan has been selling her cakes since 2006, but her business didn’t truly take off until a decade later when she invested in a coach, which changed everything!

Her business is now thriving, and in this episode, she shares what she’s learned about putting herself out there and marketing her business effectively.

• How to transition your hobby into a business
• Why early challenges are essential for business growth
• How pricing evolves over time and strategies for setting current rates
• How a coach can transform your business
• The importance of leveraging Google My Business
• How your mindset about marketing can boost sales
• Why you need to re-invest in yourself as an entrepreneur
• How to add a revenue stream by hosting in-person cake decorating classes
• How to deal with unhappy customers
• Why you need to push past your comfort zone and put yourself out there on social media
• How to get customers to leave an online review

Cakes By Shupan website (Instagram | Facebook | Google)

Episode 80 with Amanda Schonberg (business coach)

Amanda Schonberg’s Baking for Business website

North Georgia Business Connection (NGBC)

Georgia Cottage Food Law

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Get full show notes and transcript here: https://forrager.com/podcast/109