Side Kick Success

Is getting more students the wrong approach for your business? Today we discuss why the constant focus on acquiring new members has pulled us away from long term success.

Curriculum planning is one of the most time consuming aspects of running great classes and training great instructors. Today we discuss the essentials that you need to be able to build a world class class structure.

In this episode

1:15 - No copycats

1:25 - Describe your vision

1:53 - What we did

4:20 - Start with the basics

5:53 - Student Engagement

7:18 - Camo Belt...?

10:20 - Break down the ranks

14:08 - Customer journey

17:38 - Outside resources

18:55 - Ask a mentor

20:50 - Tools

21:55 - Curriculum is not...

24:20 - Lesson plans

26:55 - Teach

When opening a martial arts school, the most common conversations we have are centered around logos and naming. Style is obviously important but today we discuss why speaking to your audience is more beneficial and continue talking about how you can get people to love your brand.

In this episode

2:50 - Thinking Logos

3:55 - Behind the brand

4:50 - Referrals

6:15 - How to brand

6:50 - Worst way

7:47 - You are the face

8:30 - What are you saying

9:15 - What wows them

10:50 - Building trust

16:35 - It's the same as dating

17:45 - Copy their systems

19:50 - Can't train staff?

24:15 - Biggest mistakes

27:05 - Recap

Processes and systems are essential to creating a business that allows the owner to focus on growth and expansion. Without systems a business can turn into a chaotic mess full of hardships and disappointment. Join us as we discuss the step by step process to creating solid systems for your business.

Standing out from the competition is critical to ultimate success. It seems easy to understand this as a concept but putting it into action is harder than it looks. This episode discusses 10 ways that you can stand out from the herd.

In this episode

1:38 - Take Action

1:54 - Extraordinary Service

4:29 - All the customers

5:57 - Pain points

10:02 - Do business different

14:50 - Focus on the niche

21:15 - Powerful offers

23:23 - Memorable culture

25:20 - Cause marketing

28:45 - Be socially focused

29:35 - Be unique

31:03 - Delight the customers

The easiest way to find new customers is by knowing what kinds of customers that you want to reach. Today we are discussing how to define your target market and ways that you can get students that stick.

In this episode

1:00 - What are you saying

2:08 - Reputation

2:59 - User Experience

3:45 - How are you the answer

7:30 - Staff

8:10 - Cost/Product/Location

13:35 - Niche

14:38 - Avoid white noise

16:15 - Target Persona

19:18 - Better be ready

23:00 - Point to results

25:26 - Holds up over time

To be successful school owners need to show customers what makes their service different. The challenge is differentiating enough to stand apart while making sure you still check all the boxes for the parents. Today we talk about five ways that a small business can be effectively be different.

In this episode

5:00 - Product

6:30 - Premium Pricing

7:07 - Demographics

11:15 - Service

13:15 - Business Plan

14:10 - People go because

15:45 - Building relationships

16:40 - Going above and beyond

18:05 - Reputation

20:00 - Reputation Management

21:58 - Active Pursuit

23:55 - Long term vision

26:43 - And then what

27:53 - M squared

28:30 - Price

Building longstanding relationships is the key to running a successful martial arts program. What if it didn't happen by accident but rather by design? Let's lock up that back door and discuss how to keep your black belts excited about your classes.

1:33 - No one keeps them all

2:08 - Be Purposeful

3:15 - Why would they leave?

6:00 - Reasons why

8:36 - A desire to belong

11:10 - What can you do

12:57 - Curriculum does matter

14:55 - Connect

17:46 - Get parents engaged

23:08 - Setting goals

24:25 - Build relationships

27:00 - Here's a reason

30:10 - Create a plan

32:28 - Beat the game

33:50 - Do the work

Being clear about how you help your customers goes a long way towards establishing a strong relationship from the beginning. Check out today's episode where we share some strong strategies for a great enrollment process!

In this episode

1:17 - Business 101

2:55 - Meet customer needs

5:00 - It's easy to say...

7:50 - Comfort enrolling today

9:02 - Think about schedule

11:19 - Understand expectations

12:39 - Don't underwhelm

12:55 - How to achieve first belt

15:50 - Hardest piece

20:10 - Dirty Socks

21:20 - Rules

25:05 - Role Playing

28:23 - Don't be a salesman

James Kim of Best Martial Arts / Mooto USA shares how to increase profits with proshop sales.

In this episode

1:57- Forcing your business

2:24- Market right

3:07- Using social media

3:44- Designing the product

5:51- Building it into the curriculum

12:21- Do your research

14:18- Designing the uniform

16:08- Keep it simple

20:01- Selling secondary items

21:30- Don't loose focus on what to sell

24:36- Mooto USA & Mooto Korea