Side Kick Success

Hiring staff can be one of the most nerve wrecking experiences. Many businesses of all types struggle to fill roles and it seems that there is rarely anyone perfect for the job. Today, we discuss when you should hire staff, where to locate potential employees, and how to train them to be better than you at serving the customer.

In this episode

2:35 - two reasons to hire

4:50 - not just for martial arts

7:20 - set it up correctly

8:25 - common mistakes

9:45 - it's about culture

10:45 - clear expectations

13:35 - building tribes

14:50 - finding potential staff

18:45 - employee training

20:12 - sidekicku.com

21:50 - be time based and specific

25:15 - replace yourself

25:30 - probation periods

Is done for you programming a solution for your business? Have you established what your core purpose is or is adding an off the shelf program an easy way out of putting in real work? Sometimes, an ala carte program is just what the doctor ordered, sometimes it just doesn't work.

In this episode

1:45 - Without work everything else is pointless

2:57 - Does the program fit

3:27 - Define what an add-on program is

5:33 - What is a DVD

6:50 - Purpose of an add on

8:13 - Bronson philosophy

10:35 - For retention?

13:20 - Evaluate needs & wants

19:27 - Black Belts stay for two reasons

21:45 - Core purpose

26:46 - Don't confuse customers

First impressions are everything! We want to create a great customer experience while understanding what it takes to have a winning process. From scheduling the lesson to asking for the sale our customers should view our business as quality, beneficial and a good fit for them or their child.

In this episode

4:10 - #1: Scheduling

5:02 - Live Leads

7:02 - An important note

8:50 - #2: First Impressions

11:55 - #3: Choosing the right instructor

19:03 - #4: Closing the lesson

28:25 - #5: Private vs. Group

31:23 - #6: During the Lesson

32:54 - It always comes back to

33:55 - #7: After the Lesson

35:25 - #8: The Follow Up

35:38 - Don't badger people

37:59 - Contest winner announcement

Being able to turn a negative into a positive is an essential life skill for students as well as business owners. Today we discuss 5 key ways that we can incorporate positive thinking into our classes, and business.

In this episode

5:10 - Never dip below neutral

10:37 - #1: Be an example of what you want others to be

11:30 - Set your mind right before arrival

13:44 - Stop thinking only with emotion

16:55 - #2: Create a positive space

17:55 - Students are always watching

19:54 - #3: Help people visualize what success looks like before they start

21:45 - Everything comes down to expectations

26:38 - #4: Help eliminate negative thinking/comments

28:13 - Praise, Correct, Praise (PCP)

28:57 - #5: Reward positivity

31:25 - Jon Gordon books on positivity

34:14 - Give Thanks

In this episode

If you aren't using these programs you and your school are missing out. Sometimes we can be hesitant to change or resist it all together but these three items absolutely need to be on your list of to-do's this summer.

In this episode:

1:05 - #1 Student Management System

2:04 - It's crazy if you don't have one

4:32 - Why are you tracking attendance?

6:10 - Where businesses go wrong

9:25 - You can't improve what you don't measure

13:53 - You're the captain

14:40 - #2 Google Drive (apps)

15:24 - Get it while it's hot

16:41 - Stop wasting money on crap that's free

19:20 - #3 Bookkeeping software

21:30 - Employee Time Clock Software

25:15 - Bonus #1: Slack

25:33 - Bonus #2: Whatsapp

Most business have an upgrade available whether it is Starbucks Gold Card or an all access membership to the local fitness club. Find out how you can leverage this strategy for maximum growth and student satisfaction.

In this episode:

1:43 - It feels right in your heart

3:12 - Up the service, up the value

6:15 - Premium price for a premium product

8:25 - Where would you be?

12:30 - Memberships align with goals

15:02 - What do the people want?

17:09 - Don't wake up and hate it

20:50 - How to create retention

23:30 - Not going against core values

26:20 - Well worth the money

27:49 - Get to know your student base

28:30 - Breaking it down

One of the most important elements of leading a successful martial arts school is having great instruction. Today we discuss 5 keys for being a great instructor and some information on how to implement disguised repetition.

In this episode:

2:45 - Teaching better vs getting new students

5:10 - 3 key points

6:20 - MENTOR method

12:03 - It all comes down to praise

17:24 - handling a challenge

20:05 - high fives

20:55 - pre-frame, bullet points, and review

23:00 - Understanding repetition

26:10 - It comes down to engagement

27:35 - Point A to Point B

31:15 - 3 tips for repetition

Today we discuss some of the best strategies to market your club to your potential customers. Use these tips to ensure your videos propel your social media to new heights. This episode is the place to be to get some of our favorite tips to get compelling, inspiring and actionable online content.

In this episode:

1:30 - Pull the trigger

2:23 - Old School Marketing

6:30 - Tell a story

9:40 - What is the objective of the video

12:10 - How does your service provide benefit

18:45 - The learning loop

21:45 - Balance between long and short videos

25:28 - Instructional video?

27:10 - Where can you get knowledge

28:59 - Be yourself

32:25 - Nike example

36:20 - StoryBrand by Donald Miller

For school owners, maximizing revenue is incredibly important while balancing the delivery of excellent service. Join us today as we discuss the pros and cons of item sales as a way to generate additional income while staying true to core values and building your brand.

In this episode:

:59 - Don't nickel and dime people

1:35 - An intro package?

5:50 - Require a purchase at every belt?

8:27 - Be authentic, be real

12:10 - There's a place for everything

15:45 - I wear all lululemon

17:25 - Branding is huge

20:32 - Don't treat your clients like junk collectors

23:05 - Have pride in your logo

24:55 - No offense to anyone

30:42 - If you don't want to wear your own logo, that's a problem

Join us for a fantastic interview with special guest Brannon Beliso, owner of One Martial Arts and author of Live, Learn, Grow: Lessons of a Reluctant Tiger. Brannon and his programs are focused on serving others and helping them live their best life. In today's interview, hear what has helped him become a super successful business owner and how his passion for service became a reality.

2:35 - tell us your story

3:30 - no contracts

6:30 - people thought I was insane

7:50 - what service pieces are clubs missing

8:01 - too many leads from the fitness industry

10:19 - "Tribes" by Seth Godin

11:32 - "Starts with Why" by Simon Sinek

12:48 - cookie cutter approach

13:42 - putting out a lot of content

14:51 - understand your demographic

16:23 - you're a small business owner

17:43 - if you're a one person show

18:03 - delegating too early

18:38 - the skill set to be a great martial artist vs more

19:45 - go Warriors

20:56 - know your why

20:10 - hiring people

22:25 - millennials vs baby boome