Simple and Smart SEO: GEO for Shopify and Etsy sellers

Episode Summary: In this episode, I sit down with Keshia Taylor to uncover how local SEO can drive business success without relying on social media. 

Key Takeaways:

1. Introduction to Kechia Taylor:
   • Kechia is a permanent makeup artist, educator, and franchisor with over 20 years in the beauty industry.
   • She discusses her journey from being a brow expert to becoming a successful business owner and franchisor.
2. Thriving Without Social Media:
   • Kechia explains why she stepped away from social media and how local SEO has become her primary strategy for attracting clients.
   • She emphasizes that local SEO can be more effective than social media for reaching targeted audiences.
3. Local SEO Strategies:
   • Kechia shares her tips for optimizing Google Business Profile, including the importance of consistent information and using geotagged photos.
   • She highlights the power of platforms like Apple Maps and Yelp for local businesses.
4. Leveraging Pinterest for Local Businesses:
   • Kechia reveals how she uses Pinterest as a powerful tool for local SEO, creating boards that showcase her work and connect with local audiences.
   • She explains how Pinterest’s search ranking can outperform other social media platforms like Instagram, making it a valuable asset for brick-and-mortar businesses.
5. Handling Negative Reviews and Building a Positive Online Presence:
   • Kechia provides insights on responding to negative reviews.
   • She advises on how to maintain a positive online reputation by actively managing and responding to reviews on platforms like Google.

Connect with Kechia Taylor:

• Website: SEO For The Beauty Pro
• LinkedIn
• Brows and Co. Podcast

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

PodMatch
PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Join me as I sit down with the brilliant Jamar Ramos, a seasoned expert in SEO and multi-channel marketing.

Key Insights:

1. The Role of SEO:
   • Jamar emphasizes the importance of SEO but clarifies that it’s just one piece of the puzzle. "SEO is just what you do on the technical side of the website. It has to be about multi-channel marketing," he states.
2. Customer Satisfaction Over Domain Authority:
   • One of the standout points Jamar makes is how customer happiness can drive success even if domain authority fluctuates. "The reason why you can see your revenue and traffic go up as your domain authority goes down is because customers are happy with you." 
3. Understanding Your Audience:
   • Jamar urges marketers to always consider their audience. "Think about the people. Who is at the end of the telephone line of our marketing services? What do they need?" 
4. Iterative Product Development:
   • Speed and adaptability are crucial in today’s market. Jamar advises, "The biggest piece of advice I can say is: be ready to iterate on your product as quickly as possible. Get your product out there as soon as possible. Even if it's not perfect."
5. Effective Communication, Transparency, and Honesty:
   • Authenticity is key when reporting metrics. "We have to be careful how we talk about the numbers. And we have to be careful about how we report on the numbers and always tell the truth."
6. Simplifying Complex Concepts:
   • Jamar shares his expertise on making complicated ideas accessible. "The best way to be an expert at something is to be able to take a gigantic concept and boil it down to something that anyone, a non-practitioner even, could understand." This approach not only builds trust but also broadens the reach of your message.

Call to Action: Don’t miss this episode if you’re looking to elevate your digital marketing game! Listen now and start applying these strategies to see real, measurable results in your business.

Connect with Jamar Ramos
X
Linkedin

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Dolly DeLong joins me to explore the real-world application of SEO for entrepreneurs and talk about the upcoming SEO Audio Summit.

Key Takeaways:

1. Introduction to Dolly DeLong:
   • Dolly DeLong introduces her dual roles as a Middle Tennessee family photographer and a systems and workflow educator.
   • She shares her experience of separating her photography and education businesses to better serve her audience and improve website clarity.
2. The Importance of SEO:
   • Dolly emphasizes the critical role of SEO in building a sustainable business, contrasting it with the fleeting nature of social media trends.
   • Crystal and Dolly discuss the challenges and rewards of focusing on long-term SEO strategies versus short-term social media tactics.
3. Real-World SEO Challenges:
   • Dolly shares her ongoing project of optimizing two separate business websites and the importance of clear messaging for different target audiences.
   • Crystal highlights the common misconception that simply having a website equates to good SEO, emphasizing the need for continuous optimization.
4. Introduction to the SEO Audio Summit:
   • Dolly introduces the free SEO Audio Summit, which features short, actionable tips from over 23 SEO experts.
   • The summit is designed to provide entrepreneurs with easy-to-implement strategies that can significantly impact their online presence.
5. SEO Bundle Details:
   • Dolly shares details about the upcoming SEO bundle, which includes over $2,500 worth of resources for just $97 during the initial launch period.
   • The bundle is designed for business owners who are ready to take their SEO to the next level, offering tools and strategies that can be implemented over time.

Listener Action Items:

• Sign up for the free SEO Audio Summit, starting on August 13th.
• Explore the SEO bundle, available for purchase starting August 19th, with early access for those on the waitlist.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Join me as I recap an eventful summer, blending personal adventures and business breakthroughs. 

Over the last decade, I've struggled with taking time off - this year, I took more time off and made more money than last year.

Let's go SEO!

Key Takeaways:

1. Business Achievements:
   • Launched 2025 photo props, doubling sales from last June.
   • Website traffic nearly doubled, showing successful SEO efforts.
2. New Website Launch:
   • Introduced a dedicated site for the Simple and Smart SEO Show.
   • Joined an SEO bundle and audio summit.
3. Wix Partnership:
   • Became a Wix partner, aligning with new client projects.
   • Launched a new members area for the SEO squad.
4. SEO Bundle and Audio Summit:
   • Contributed to an upcoming FREE SEO Audio Summit starting August 13th.
   • Get my SEO first aid kit in the bundle - or in the SQUAD!
5. Amazon Strategy:
   • Embraced Amazon as a distribution channel, enhancing fulfillment.
   • Plans to update on Amazon's business impact.

Listener Action Items:

• Visit the new Simple and Smart SEO Show website.
• Join the SEO Squad for a free 20-minute brand interview.
• Stay updated on the SEO Audio Summit and SEO Bundle.

Connect with Crystal:

• Website 
• Instagram
• LinkedIn

Subscribe, rate, and review the Simple and Smart SEO Show on your favorite podcast platform!

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

I'm talking with veteran SEO expert Erin Sparks, host of the "Edge of the Web" podcast. 

Erin shares insider knowledge on building trust with Google and mastering SEO foundations.

Key Topics:

1. The Evolution of SEO: Discover how SEO has transformed since 2004, emphasizing accountability and digital strategy. Erin explains the shift from traditional marketing to a data-driven approach, highlighting the importance of staying current in the fast-paced digital landscape.
2. Google's Knowledge Graph: Learn how to leverage Google's Knowledge Graph to enhance your online visibility. Erin discusses how businesses can curate detailed information about their services and products to establish authority and trust with Google.
3. Maximizing Multimedia in SEO: Understand the role of podcasts, videos, and structured data in boosting your SEO. Erin highlights the benefits of hosting content on your website and using structured data to make your content more discoverable.

What you can do:

• Targeting Non-Branded Keywords: Learn why focusing on non-branded keywords can attract a broader audience and enhance your site's discoverability.
• Optimizing Internal Links: Find out how to use internal linking to guide users and improve your site's navigability, helping Google understand your content structure.
• Implementing Structured Data: Erin breaks down the process of using structured data to provide search engines with a clear understanding of your site's content, leading to better rankings.

Connect with Erin Sparks:

• Podcast: Edge of the Web
• Company: Site Strategics

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

PodMatch
PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this Follow Through Friday episode, Crystal Waddell (that's me!) revisits her discussion with Holly Homer and  walks listeners through her process of improving a dedicated page on her e-commerce website for senior athlete posters. 

She shares practical tips on reusing content, internal linking, and leveraging quick SEO wins to create a user-friendly page while managing time constraints. Crystal demonstrates how small, actionable steps can bring big results for your website's SEO strategy.

Key Takeaways:

1. Content Optimization Matters: You can elevate existing content by repurposing images, videos, and text into structured assets.
2. Quick SEO Wins: Highlighting existing customer examples, creating collages, and adding clear CTAs can enhance pages quickly without heavy lifting.
3. The Power of Internal Linking: Linking to specific pages (like “softball posters”) improves navigation and boosts SEO.
4. Reuse and Repurpose: Use tools like Canva for creating visual collages and videos to showcase your product offerings.
5. Give Your Pages a Job: Define the role of every page, button, and piece of content to guide user journeys effectively.

Episode Highlights:

• “Give every page a job: What's the customer's job? What's the page's job? What's the button's job?”
• “I love playing around with ChatGPT—it helps me optimize content with a simple checklist and actionable ideas.”
• “Low effort, high impact content ideas are ideal when you’re time-poor.”

Listener Action Items:

1. Audit Your Website Pages: Identify content that can be optimized or repurposed for better SEO results.
2. Create Quick SEO Wins: Highlight existing examples, add strong CTAs, and make small internal link updates to drive traffic.
3. Brainstorm with AI Tools: Use ChatGPT or similar tools to generate actionable ideas when you're short on time.
4. Repurpose Content: Combine existing visuals and videos into new assets using tools like Canva.
5. Contact Crystal for SEO Help: Visit simpleandsmartseo.com for a strategy that aligns with your budget.

If you’re a small business looking to improve your SEO strategy on a budget, Crystal would love to help! Visit simpleandsmartseo.com to connect.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

This week I'm interviewing Holly Homer, co-founder of PageWheel and the creative force behind KidsActivities.com.

Episode Highlights:

• Introduction to Holly Homer: Holly shares her remarkable journey from starting one of the first mom blogs to creating a sustainable business that supports her family.
• Streamlining Digital Product Creation: Discover how PageWheel can generate sales pages, thank you pages, delivery emails, and social media content, reducing the time and effort needed for digital marketing.
• SEO Strategies and Opt-in Benefits: Holly explains the critical role of structured content and opt-ins in building and controlling web traffic, enhancing user experience, and improving search engine rankings.
• Editorial Calendar Best Practices: Get practical tips on creating and managing an editorial calendar to ensure your content remains timely, relevant, and engaging.
• Maximizing Email Engagement: Learn Holly's effective strategies for maintaining a highly engaged email list, driving repeat traffic, and maximizing the value of your email subscribers.
• Internal Linking and Content Optimization: Understand the importance of internal linking to improve user navigation and boost SEO performance, along with tips on updating and optimizing old content.

Resources Mentioned:

• PageWheel: Visit PageWheel for a comprehensive tool that streamlines digital product creation.
• KidsActivities.com: Explore Holly’s blog for a plethora of fun and educational activities for kids.

Subscribe & Leave a Review: Enjoyed this episode? Subscribe to the podcast and leave a review on your favorite platform. Your feedback helps us deliver more valuable content to help you grow your business!

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

PodMatch
PodMatch Automatically Matches Ideal Podcast Guests and Hosts For Interviews

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this Follow Through Friday episode, I revisit episode 136 with SEO expert Edwin Romero. I review his approach to strategic SEO and his "guided selling" method, and apply his advice to optimizing collections, blogs, and deleting affiliate links.

Additionally, I introduce the Brand Resume Visibility Audit, a resource to enhance your omnichannel presence.

Key Takeaways:

1. Guided Selling Approach: Actively guide customers through the buying journey by presenting curated options to simplify decisions.
2. Optimizing Categories and Collections: Break down categories into digestible, smaller sections to make the customer experience more focused.
3. Visibility Audit: The brand resume audit helps establish omnichannel optimization, critical for SEO in today's GPT-driven search environments.
4. Updating Blogs and Links: Regularly reviewing and optimizing content, including affiliate links and image sizes, can greatly improve website performance.
5. Omnichannel Optimization: Be present across platforms, consistently reinforcing your brand identity for improved visibility.

Listener Action Items:

1. Implement Guided Selling: Begin using the guided selling approach by presenting curated, clear choices to customers.
2. Optimize Your Collections: Break down business offers into more specific, targeted categories.
3. Visibility Audit: Conduct an omnichannel audit of your brand to ensure consistency across platforms.
4. Test Website Redirects: Ensure smooth URL transitions using tools like Screaming Frog and optimize redirects for seamless user experiences.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

In this episode of the Simple and Smart SEO Show, I chat with Edwin Romero, an SEO expert I met at Brighton SEO in San Diego. 

We explore several key aspects of SEO:

• The importance of targeting high-intent, long-tail keywords over high-volume, short-tail ones to boost conversions. 
• The necessity of personalized SEO strategies and a deep understanding of customer needs.

Our discussion extends to the intricacies of website migrations, including:

• meticulous planning, 
• effective redirects, 
• and their impact on SEO. 

Edwin offers valuable insights on various e-commerce platforms like Salesforce Commerce Cloud, Shopify, and Magento, highlighting their unique features and the challenges associated with their migrations.

We also explore Edwin's dual role in managing his independent SEO consultancy alongside his family's import business. He shares how he balances these responsibilities with caring for his growing family and mental health.

Connect With Edwin
Website
Linkedin
Out of Office Chat Podcast


Notable Moments
0:00 Strategic SEO and Business Growth: Lessons and Tips w/ Edwin Romero
00:41 Introduction and Guest Welcome
01:04 Edwin Romero's Background in SEO
01:16 Specialization in Salesforce Commerce Cloud
02:10 Balancing SEO Practice and Family Business
03:45 Understanding Salesforce Commerce Cloud
05:57 Exploring Magento and Website Migrations
08:24 Planning a Successful Website Migration
14:10 Pragmatic SEO Approach
15:56 SEO and Conversion Optimization
17:14 The Out of Office Podcast
17:22 Creative Outlets and Podcasting
17:38 Balancing Family and Hobbies
17:58 Books and Movies as Hobbies
18:26 Exploring Unique Reads
19:19 Multiverse and De-stressing
20:42 Transition from Corporate to Entrepreneurship
21:49 Challenges of Independent Consultancy
23:52 Building an SEO Strategy
24:48 Tailoring Strategies to Unique Brands
29:31 Learning and Growing as an Entrepreneur

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at aise

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Support the show

Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...

Crystal shares insights from installing Clarity on her own websites, using its user experience data to improve customer journeys and increase conversions.

This is the Follow Through Friday Episode For Episode 134 with Celeste Gonzalez.

Key Takeaways:

• Microsoft Clarity Setup: Crystal installed Microsoft Clarity on both her Wix and Shopify websites, noting differences in ease of integration.
• Behavioral Insights: Clarity's screen recordings and heatmaps revealed user interactions, helping to optimize links and reduce customer frustration.
• Pop-up Optimization: Observations from Clarity data prompted Crystal to revise her pop-ups, aiming for a more user-friendly experience to prevent high bounce rates.
• Rage Clicks & Dead Clicks: Addressing rage clicks and dead clicks helped improve site navigation, enhancing user satisfaction and potential affiliate conversions.
• Weekly Reports: Regular reports from Clarity allowed Crystal to monitor ongoing site performance and adjust based on user behavior patterns.

Listener Action Items:

1. Install Microsoft Clarity on your website and begin analyzing user behavior through heatmaps and session recordings.
2. Adjust your pop-ups based on user interaction data to improve engagement and reduce bounce rates.
3. Monitor rage clicks and dead clicks, ensuring that clickable elements lead to relevant pages or actions.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

 Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →

Book a Strategy Call With Crystal!

Want to follow up on what you've heard? Search the podcast!

AFFILIATE LINKS:

SEO TOOLS :

Keywords Everywhere: My favorite keyword research tool!

Get SurferSEO! The ultimate content creation tool!

E-COMMERCE TOOLS:

Start your Shopify Store! (use my link)

Klaviyo: The leader in Ecommerce Email

Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!

SOCIAL MEDIA TOOLS:

Metricool (Awesome and easy to use social media scheduler!)

Note:
If you mak...