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In this episode of the Simple and Smart SEO Show, I interview Josh Peacock, CEO of SEO for Hire.
I get to ask him all sorts of questions about SEO recruitment, so you get an inside look at what the recruiting process looks like!
Want to know the expectations of different SEO jobs and how much they make? (ME TOO!)
We also talk about how the changes in technology and search may impact availability of SEO roles in the future.
SEO Recruitment Tips For Businesses:
SEO Recruitment Tips For Job Searchers:
More Insights For SEO Job Searchers:
Connect with Josh Peacock
Use Code CRYSTAL50 to save 50% on SEO For Hire's SEO Leadership Playbook!
How much does it cost to hire the wrong person?
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Search The Podcast!
Inside the SEO Squad
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Today I'm sharing an overview of recent changes in search technology and what they could mean for SEO.
1. SEO Industry Updates:
2. Strategies for Adapting to The "New SEO":
- Importance of engaging with customers and understanding their needs.
- Aligning SEO efforts with technical requirements of modern search engines.
4. SEO Squad and How to Join:
- Weekly meetings discussing SEO, branding, and online visibility.
- Invitation to the "Supercharge Your SEO" 3-day challenge starting June 4, 2024, with live daily support in a private Facebook group.
5. Key Takeaways:
Join the "Supercharge Your SEO" challenge to future-proof your SEO strategy.
Article Referenced by Michael King
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Today we are Unlocking the Power of Brand Stories with Chat GPT
In this episode of the Simple, Smart SEO Show, host Crystal Waddell (me!) shares insights from my SEO squad membership, focusing on creating compelling brand stories using Chat GPT.
In this meeting, I'm guiding the group through a step-by-step process of leveraging customer reviews to extract brand language, setting up Chat GPT to craft a cohesive brand story.
Bring your SEO efforts alive with a brand story guide, personal stories, and client stories to create a comprehensive understanding of a brand's uniqueness.
Through engaging with Chat GPT, I'll show you how to REQUEST tailored questions can enhance messaging and marketing plans.
Don't forget about my Supercharge Your SEO 3-Day Challenge!
Sign up now, it's June 3, 4, and 5.
And did I mention that it's free!?
0:00 Brand Story Podcast
00:52 Kicking Off with Chat GPT: A Brand Messaging Workshop
00:59 Gathering Customer Reviews for Brand Language
01:40 Priming Chat GPT for Brand Storytelling
01:55 Crafting the Brand Story Guide
02:41 Interactive Q&A: Understanding the Process
03:10 Analyzing Review Sentiments with Chat GPT
03:53 Translating Reviews into Brand Messaging
04:09 Personalizing the Brand Story
04:59 Finalizing the Brand Story with Chat GPT
06:45 Expanding the Brand Narrative: Personal and Client Stories
08:14 Crafting a Cohesive Client Story
10:51 Reflecting on Authority and Expertise
11:16 Wrapping Up and Next Steps
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
In this solo episode of the Simple and Smart SEO show podcast, I'm debunking several common myths about SEO.
I'm talking about:
Additionally, I pose that SEO is dynamic, not guaranteed to keep you on top forever, can fit various budgets, and isn't solely a technical endeavor.
You know I love a good user-focused approach to SEO rather than just focusing on ranking higher or beating competitors.
I hope you enjoy this episode!
Interested in the SEO SQUAD? Click the link to find out more!
00:00 Introduction to the Solo SEO Myths Episode
00:29 Debunking SEO Myth #1: Quick Fix for Sales
01:23 Busting SEO Myth #2: Selling Bad Products
02:59 Clarifying SEO Myth #3: Limited to Website Optimization
03:49 Addressing SEO Myth #4: No Need for Ongoing Optimization
05:18 Exploring SEO Myth #5: Separate from Other Marketing Efforts
06:32 Unveiling SEO Myth #6: Guarantees Immediate Results
07:59 Demystifying SEO Myth #7: A Standalone Strategy
09:10 Correcting SEO Myth #8: All About Keywords
10:30 Revealing SEO Myth #9: Solely About Ranking Higher
11:39 Dispelling SEO Myth #10: Requires Complex Technical Knowledge
13:35 SEO Myth 11: Business Size and Competitiveness
14:32 SEO Myth 12: SEO is only about competition
15:21 SEO Myth 13: SEO Guarantees Top Rankings. Forever.
18:51 Myth 14: SEO Myths on Expense and Technicality
20:39 SEO Myth 15: SEO is too technical for the average business owner.
22:30 SEO Myth 16: SEO is mysterious.
24:39 SEO Myth 17: Every business needs SEO.
25:35 SEO Myth 18: Use as many keywords as possible, as often as possible.
26:49 SEO Myths 19: All Links Are Good Links
28:51 SEO Myth 20: SEO is one size fits all.
29:41 Concluding Thoughts and Invitation to the SEO Squad
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
In this episode of Follow Through Fridays, Crystal Waddell shares insights and takeaways from Kate Ahl.
I recap user experience, SEO strategies, personal touches on Pinterest, and promoting pins.
I also want to invite you to the Supercharge Your SEO three-day challenge.
Welcome to Follow Through Friday
Key Takeaways from Kate Ahl's Insights
Enhancing User Experience and SEO Strategies
Personal Touches and Promotions on Pinterest
Join the Supercharge Your SEO Challenge!
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Today I'm joined by Kate Ahl, the CEO of Simple Pin Media and KateAhl.com!
We talked about
Navigating a business in the AI era?
How should businesses use Pinterest?
Promoted Pins vs. Pinterest Ads
Insights For Building a Woman-Owned Business
Connect with Kate Ahl
Simple Pin Podcast
The Empowered Agency Podcast
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
It's Follow Through Fridays!
I'm following up on a previous interview with Nicole Lewis!
Check out my five key takeaways for getting press attention:
I share a small success I experienced this week, too! I'd love to hear yours, please share them with me at [email protected]!
00:00 Welcome to Follow Through Friday!
00:19 Celebrating SEO Success and the Power of Press
01:20 Leveraging Photography and Collaborations for Business Growth
03:43 Mastering Media Relations and Networking
06:57 Strategic Planning for Future PR and SEO Efforts
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
I spoke with Nicole Lewis, who shared advice on gaining press coverage without high costs.
Nicole emphasized the importance of networking, showcasing quality products, and strategic contacts for media exposure.
We discussed leveraging social media, providing valuable insights to publications, and timing pitches effectively.
Nicole's e-book 'Let's Get Press' offers valuable strategies for landing press features, enabling me to resonate with my audience and build writer relationships, ultimately promoting business growth.
Connect with Nicole
Website
Instagram
Let's Get Press E-Book
Pick My Brains, Etsy Trainings and Nicole's Info Hub
Nicole is the GOAT of my podcast guests.
Check out Nicole Lewis's first interview on the podcast. (Season 2, Episode 60!)
This episode ranks #1 all time for The Simple and Smart SEO Show!
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at aise
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
Join me as I brainstorm potential podcast ideas and narrow down the focus to build a community for my brand.
Potential Podcast Ideas:
Purpose of the Senior Athlete Parent Podcast:
How can you use a podcast to grow your business?
Text me your questions or comments!
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)
Here's a quick question: Are people actually finding your products on Google?
If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.
I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.
No tech headaches, no fluff. Join us at
Support the show
Is your Shopify store quietly losing sales? Run the free, 5-minute self-check →
Book a Strategy Call With Crystal!
Want to follow up on what you've heard? Search the podcast!
AFFILIATE LINKS:
SEO TOOLS :
Keywords Everywhere: My favorite keyword research tool!
Get SurferSEO! The ultimate content creation tool!
E-COMMERCE TOOLS:
Start your Shopify Store! (use my link)
Klaviyo: The leader in Ecommerce Email
Grid and Pixel: Get John and his team's help in setting up your flows and campaigns!
SOCIAL MEDIA TOOLS:
Metricool (Awesome and easy to use social media scheduler!)
Note:
If you mak...
From the publisher's feed
Ready to turn your Etsy shop into a powerhouse brand on Shopify?
The Simple and Smart SEO Show is the go-to podcast for Etsy sellers ready to bridge the gap between a…
I don't believe in one-size-fits-all roadmaps.
Instead, I provide the high-level SEO insights and strategic shifts you need to interpret for your unique business.
Join me to learn how to master the Shopify ecosystem, own your traffic, and build a brand that thrives on your own terms through smart, data-driven insights.
Whether you’re just opening your Shopify store or looking to optimize an existing one, join us each week to simplify your marketing and grow your business on your own terms.

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