As we wrap up the year and start looking ahead to 2025, it’s the perfect time to reevaluate your goals and reflect on 2024. 

Have you been caught up in the endless cycle of putting out fires in your business, struggling to focus on the bigger picture you dream of creating? Or maybe you've been doing the opposite—always setting bold, exciting goals but feeling stuck when it comes to taking consistent, meaningful action. If either of these sounds familiar, you’re not alone. Wherever you’re at, this episode will give you the tools to bridge the gap between where you are now and where you want to go. 

Today, I’m sharing how you can balance short-term goals that keep you motivated and bring quick wins with the long-term goals that give your business direction and purpose. We’ll unpack why both types of goals are essential for sustainable business growth, how to make progress towards each type of goal (without overwhelming yourself), and how to get unstuck if you feel like you've been spinning in circles.

You will learn:

• Why celebrating short-term wins will keep you on track while covering the practical side of your business (like paying the bills).
• How to use your long-term vision to guide your decision-making and plan your daily action steps.
• Simple strategies for ensuring your daily work aligns with your big-picture goals.
• The mindset shifts that will help you feel grounded and confident as you plan for 2025.
• Practical tips for carving out CEO time to reflect, plan, and stay intentional in your business.

As we look toward 2025, this episode is here to inspire you and remind you that progress towards your big dreams doesn’t have to be complicated. Small, intentional steps will lead you to your goals.

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If you’ve ever felt like your social media following isn’t big enough, or your engagement numbers aren’t sufficient enough for the business you want to have, this episode is for you. It’s so easy to let analytics dictate how you feel about your business, but the truth is, those numbers aren’t the whole story.

In this episode, I’m breaking down why focusing on relationships over stats is the real key to building a simple, profitable business. We’ll talk about how obsessing over likes, followers, and views can actually hold you back—and what to do instead to create meaningful connections with your audience and attract the right clients.

You’ll learn:

• Why social media analytics don’t always equal business success.
• How to shift your mindset from chasing stats to building relationships with people.
• How to evaluate your analytics without taking it personally or derailing your plans.
• Simple strategies to convert your audience into paying clients.
• Two key shifts you can make today on social media to create deeper connections with your audience.

If you’re tired of chasing the numbers and feeling discouraged about showing up social media, this episode will give you a fresh perspective and practical steps to focus on what really matters. Listen now!

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Curious about what’s really working in the coaching world right now? Part two of our series on coaching in 2025 dives into the nitty-gritty of creating offers that feel good to you, attract your ideal clients, and position you for long-term success - even in a shifting market.

In this episode, I answer the question on everyone’s mind: are people still buying coaching? (Spoiler: they are.) I also share how to navigate changes in the coaching industry and the realities of business ownership, as well as how to evaluate what's best for your audience, and the key variables to consider when choosing the right offer for your unique business. Whether you’re interested in offering 1:1 coaching, small group programs, or courses, I’ll give you the tools to make a smart, confident decision that reflects your strengths, your audience, and your goals.

You will learn:

• Why it's a total myth that the coaching market is oversaturated, and why I'm confident that coaching services are here to stay.
• What types of coaching offers are the most stable and in demand.
• How to choose offers that work for your business stage, audience size, and personality.
• Why "scalable offers" aren’t the solution to cutting back your workload.
• The key variables you need to consider when choosing your offer to ensure they succeed.

If you're ready to design a coaching business that works for you, this episode is a must-listen. Tune in for a clear, no-nonsense look at what it takes to build offers that not only sell but also allow you to love the work you're doing every day. Don’t miss it!

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Are you gearing up for 2025 and wondering if investing in coaching is the right move for you?

Whether you’re ready to dream bigger, recover from burnout, or simply get some extra support and encouragement, investing in coaching can be a game changing business decision that gets you to your goals faster. But with so many options out there, it can feel overwhelming to decide what’s best for you.

In this episode, I’m breaking it all down to help you figure out exactly what kind of coaching investment makes sense for you - for your personality, preferences, budget, and business needs. I share why I personally chose to invest in 1:1 coaching this year after taking a year off from having a coach and deconstructing my beliefs about the coaching industry. I also share the framework I use to help my clients evaluate coaching options for their unique needs.

This is part 1 of a 2 part series where I’m breaking down the most common coaching offers from every angle - client, coach, and everything in between. I’ve invested in many types of coaching myself, and I've worked with hundreds of clients with different coaching offers, so I can offer you some well-rounded insight before you make a decision about what to invest in and offer next year.

You will learn:

• Why now is the perfect time to start thinking about your 2025 goals and the investments you need to make to reach them.
• How to determine if coaching is the right next step for you and your business.
• An honest breakdown of different coaching offers - courses, group programs, masterminds, and 1:1 - and who they’re best suited for.
• What questions you need to ask yourself before investing in any coaching offer.
• What makes an investment in coaching “worth it” from both the coach’s and client’s perspectives.

If you’ve been curious about investing in coaching and want a clear, no-fluff guide to making the right decision, this episode is for you. Tune in now to get a fresh perspective on coaching offers and set yourself up for a strong start to 2025. And don’t forget to come back next week, where I’ll be diving into the best coaching offers to provide as a coach!

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

What advice would you give yourself when you were just starting out in business? 

That’s the question I asked my mastermind clients as we wrapped up our program last month. Their answers were so powerful and insightful, I knew I needed to have them on the podcast! Whether you’re just starting out or looking to refine your approach, our conversation is full of actionable advice that can change how you think about your business.

In this episode, you’ll hear from a panel of incredible women business owners as they share their experiences growing their businesses and the lessons they've learned the hard way. From the courage to fail, to the power of authenticity, to the importance of rest and connection, our discussion is packed with wisdom that will totally shift your approach to business.

You will learn:

• Why trying new things quickly can lead to faster growth and clarity in your business.
• How trying to sound “professional” might be costing you clients.
• How to balance hustle with rest to maintain your creativity and avoid burnout.
• The importance of connecting with others - whether online or in person - to build relationships that lead to opportunities.
• The one question every entrepreneur needs to ask themselves.

This episode is a must-listen for anyone looking to learn from experienced business owners who have been where you are now. Tune in to laugh with us over the hard lessons we’ve learned, and for tips you can use right now to build your business with more confidence and clarity.

Learn more about my amazing guests:
Chelsea Skaggs: https://postpartumtogether.com
Kyla Mitsunaga: https://kylamitsunaga.com
Laura Amigone: https://ruddercoaching.com
Sarah Waggoner: https://sarahjwaggoner.com
Shannon Brome-Ward: https://thewholebudget.com

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Ready for a fresh, honest take on scaling your business? 

My friend Michelle Vroom recently had me as a guest on a live she hosted in her Facebook group, and it was such a fun conversation I wanted to bring it to you on the podcast. 

On this episode, we dig deep into the realities of scaling that most business owners aren’t talking about. We get real about the highs, lows, and “aha” moments we’ve each had both scaling and unscaling our businesses, and shed light on the pressures and the pivotal choices that come with growth. We also talk about why scaling is not a “one size fits all” journey, and the shifts we’ve each made to find alignment and simplicity in our own ways.

You will learn:

• The unseen pressures and realities of scaling that most online entrepreneurs face.
• Key signs it might be time to pivot your business model.
• How to create a business that fits your life (and not the other way around).
• Why relationship marketing and high-touch offers might be the next big things in 2025.
• The truth about mindset work and why it’s only part of the business building equation.

This is a candid conversation about the behind-the-scenes of building a successful business and navigating the unexpected costs – both financial and personal – of getting to the top. If you want to hear our unfiltered truths about scaling and how you can create a business that truly supports you, don't miss this episode!

Click here to learn more about Michelle.

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It’s election week in the U.S. and many of us are feeling distracted and emotional. Running a business when there are big things going on in the world can be totally overwhelming - of course it is going to feel hard to show up in our lives and businesses when the world around us feels anything but simple!

In this episode, I’m addressing the very real impact that major events - whether it’s elections, natural disasters, or personal crises - can have on our ability to stay focused and run our businesses. I'll share practical strategies to balance staying informed while also protecting your mental well-being, and how to give yourself grace during times when your best doesn’t feel good enough. These insights aren’t just for this election week... they’re tools you can apply any time life throws you a curveball.

You will learn:

• Why it’s completely normal to feel distracted or emotionally drained by current events and how to make peace with that reality.
• The importance of setting boundaries around news and social media consumption, and how to find the right balance for you.
• How to simplify your business plan and prioritize the bare essentials during stressful periods.
• Tips for working in short bursts when focus is limited, and why adjusting expectations is key to long-term sustainability.
• Ways to channel your feelings into positive action and find areas where you can make a real impact.

If you're struggling with how to manage your business when the world feels upside down, this episode is for you. Tune in for some grounded advice and a gentle reminder that it’s perfectly okay to be human - and that taking care of yourself might just be the best business strategy there is.

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Are you focusing on the right goals for your business?

Today we’re talking about something that was inspired by my clients and a lot of the work that we've been doing around goal setting and business planning. I’ve realized that people need something a little different with goal setting than we have seen in a little while.

And that’s results vs process goals. 

You’re probably familiar with results goals, but process goals are also important when it comes to business. 

On today’s episode of The Simple Online Business Podcast I’m discussing the different types of goals, how to shift your mindset from results goals to process goals and the benefits of focusing on process goals.

I’m hoping this episode will help transform your approach to achieving your business goals.

YOU’LL LEARN:

• The difference between results goals and process goals in goal setting and business planning
• How embracing process goals can lead to a healthier business
• Why process goals matter and how they can transform your results
• The importance of creating simple, achievable process goals

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Have you ever thought about the opportunities of entrepreneurship today?

I think it's worth reflecting on how incredible it is that we have the opportunity to create our own businesses in a way that is more accessible than previous years. There is more opportunity and a lower barrier to entry than ever before.

On today’s episode of the Simple Online Business Podcast, I’m talking about modern entrepreneurship and the unprecedented opportunities available today. I’m discussing the flexibility, accessibility, and potential for growth that modern technology provides to make pursuing entrepreneurship a possibility. 

YOU’LL LEARN:

• The greatest advantages to running a business in the modern world
• How to market your business and reach a global audience with minimal costs
• Why it’s important to value your business regardless of your earnings

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Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.

Today I’m taking you on a deeply personal journey through the evolution of my coaching business.

I was inspired by a recent Q&A session I did on my Instagram stories about a little over a month ago. I’m reflecting on the highs and lows of transitioning from one-on-one coaching to group coaching and then back again.

I’m vulnerable and packing this episode with honest reflections and valuable lessons for anyone navigating the complexities of running a coaching business. Whether you’re considering scaling up or down, or just looking for some advice, I hope my journey inspires you to find your own path.

On today’s episode of the Simple Online Business Podcast, I’m talking about the ups and downs of my business transitions and the importance of aligning business with personal values for a sustainable work-life balance. I’m also discussing the benefits of my current model, emotional challenges, and regrets about past decisions. 

YOU’LL LEARN:

• How a lower-revenue business with fewer expenses can be just as profitable and more sustainable
• The current trends in the coaching space and why one-on-one support remains valuable
• Why you need to be self-aware when making business decisions
• How to evaluate your current business model to decide whether your business aligns with your personal goals and values

Text us and let us know what you thought of the episode

Are you a mom who's just getting started? Click here to learn about Mama to CEO, my business course for moms.