What’s the most effective way a marketing team can help its company grow? The answer may be simpler than you think. Roy Ritthaler, the Chief Product and Marketing Officer at Flexera, talks about his first eight months at the IT solutions company and why getting back to the basics is essential for growth. Tune in to learn how to take your marketing team to the next level!

Tune in to learn:

• What’s the goal of a CMO in their first 90 days? (6:45)
• The importance of a getting back to the basics (16:50)
• The agile approach to marketing (35:30)
• Flexera’s culture of “candor” (46:50)

Mention:

• “Following the Money With Jim Ryan, President and CEO of Flexera”

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