Géraldine Archambault is the founder of the innovative and disruptive niche brand Essential Parfums. For Essential Parfums, simplicity is key and they achieve something many brands do not (or at least, seem unwilling to do): they work with the greatest perfumers to make beautiful fragrances at an affordable price, all packaged up sustainably. It's a fantastic proposition and in this episode I talk to Géraldine about how she achieved this as well as sniffing through some of the brand's hero fragrances.

You can find out more about Essential Parfums on the brand's website: https://www.essentialparfums.com/

Follow Essential Parfums on instagram: https://www.instagram.com/essential.parfums/

Géraldine's emotional connection scent is the scent of her father's beard soap.

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This episode of Making Scents Make Sense is sponsored by Kaorium. I’m all about making fragrance and fragrance discovery more accessible, and Kaorium’s innovative AI solution The Scent Sommelier offers an entirely new way to explore fragrance by translating scent into language. You can find out more at: https://www.kaorium.com/

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