In this week's podcast episode, our host Jonathan Aymin sits down with Sam Jacobson, owner of Ideaction, a business coaching and website copywriting company, to discuss the importance of having a plan and learning from others' mistakes, the challenges faced by wedding venues in the current economic climate, and the role of artificial intelligence (AI) in the wedding industry. Sam emphasizes the importance of human connection and creativity in tasks such as copywriting and sales, and suggests simplifying the sales process to improve the chances of converting leads into bookings. He also highlights the importance of dynamic pricing and ethical pricing to maximize revenue.

About Our Guest: 

Sam started Ideaction Consulting in 2016 to help small business owners grow their businesses. Over the past couple of years, his team has carved out a little niche helping solopreneurs and small sales teams set up extraordinary buying experiences and learn the art of science-backed sales approaches.They offers consulting and coaching to companies of all sizes – big and solo – and now provides online courses, workshops, and copywriting that helps convert website visitors into wedding inquiries.

Sam Jacobson gets results for solopreneurs, small-business owners and emerging nonprofits with Ideaction Consulting. He focuses on directly applying best-practice models to getting things done for his clients! Before striking out on his own,  Sam’s spent more than a decade obsessing about how to grow event companies. Sam led Todd Events as the Director of Operations for two years in the luxury markets of Dallas and Houston, Texas. Prior to that role, he directed lodging and event operations for Roche Harbor Resort on San Juan Island in Washington for nearly a decade.

Find Him Here: 

Website: https://www.ideactionconsulting.com

Email: [email protected]

Instagram: https://www.instagram.com/ideactionconsulting/ 

Facebook: https://www.facebook.com/ideactionconsulting/ 

LinkedIn: https://www.linkedin.com/company/ideaction-consulting-sales-and-marketing/about/