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Scott sits down with award-winning wedding photographer Michael Anthony to discuss time-saving techniques and workflow optimization in the photography business.

Michael Anthony Photography is a Los Angeles-based Wedding Photography studio that was started in 2011 by Michael & Jennifer Loizzi. Their work is best known for its colorful, contemporary, cinematic style of portraiture.

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"Outsourcing and automating tasks in your photography business will not only save you time and money but also allow you to focus on what you do best – capturing beautiful moments." - Michael Anthony

Ready to optimize your photography workflow for efficiency and creativity? Tune in to this episode of Workflows to discover time-saving techniques, automation tools, and the future of AI in the photography industry.

Discussed in this episode

• Discussion of workflow for photography sessions, including engagement sessions, wedding shoots, reveal sessions, and album delivery
• The importance of marketing to previous clients and using ongoing promotions
• Outsourcing and automation to maintain profitability and efficiency in the photography business
• The belief that AI will not replace wedding and family photographers but will make their jobs easier
• Advances in autofocus algorithms and AI tools for retouching
• AI's potential for analyzing leads and conversations to determine conversion rates and predict booking timelines
• The benefits of AI analytics and data for optimizing business operations
• Discussion of culling processes and the importance of removing oneself as a creative director
• Michael's recommendation to automate the reveal process and scheduling
• The benefits of automation in terms of saving time, reducing errors, and preventing the need for manual follow-ups
• The importance of outsourcing and delegating tasks for work-life balance and preventing overwhelm
• Making a list of tasks and prioritizing outsourcing based on personal preferences
• Having systems in place for handling situations where time off is needed
• ProSelect and Lightroom for IPS and slideshows
• Michael's use of off-camera lighting and controlling light with equipment like a three-foot Profoto Octa box, grids, and reflectors
• Focusing on getting the final look in camera to save time in the editing process
• Michael's outsourcing of editing, training associate photographers, recruiting, and creating timelines