Simply Hooked: A Crochet Podcast

Imagine waking up to new sales every day—not because you paid for ads, but because customers found you while you were sleeping. That is the power of organic traffic.

In Part 4 of our Scaling Your Crochet Business series, we dive into the most sustainable way to grow: search engines. We discuss why Pinterest, Google, and YouTube are more valuable than Instagram for long-term growth.

In this episode, we cover:

• The "Traffic Engine": Why organic traffic builds trust and sales without ad spend.

• Pinterest for Makers: Why this is the #1 traffic tool for crochet designers (and how to use it).

• Blogging & SEO: How to get your crochet patterns ranking on Page 1 of Google.

• Repurposing Content: My go-to method for turning one tutorial into multiple streams of traffic.

Stop burning money on ads. Tune in to learn how to build a traffic system that works for you 24/7.

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Customers don't just buy "things"—they buy feelings. If you are struggling to convert views into sales, you might be selling the product instead of the purpose.

In Part 3 of Scaling Your Crochet Business, we shift your marketing strategy from "listing features" to "telling stories." We discuss insights from Donald Miller and Seth Godin on how to create deep emotional connections.

In this episode, we cover:

• The Mindset Shift: Moving from selling "cute crochet items" to selling meaningful solutions.

• Empathy Marketing: How to speak directly to your customer’s needs and emotions.

• Copywriting Tips: Actionable advice to rewrite your product descriptions to drive higher conversions.

• The Challenge: A framework to rewrite one listing today to prove the difference.

Stop listing dimensions and yarn types. Tune in to learn how to write descriptions that actually sell.

💡Ashley's Crochet Boss Academy

💡 Donald Miller's Podcast

💡 Seth Godin With Cathy Heller Podcast Episode

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

SIMPLY HOOKED RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

I used to think, "If I make cute things, customers will come." Spoiler alert: They didn't. Not until I mastered SEO.

In Part 2 of Scaling Your Crochet Business, I share the exact strategy that took my shop traffic from 1,800 to over 26,000 visitors. We strip away the tech-speak and make keywords simple.

In this episode, we cover:

• The Traffic Explosion: How focusing on SEO grew my monthly visitors by over 1,300%.

• Platform Strategy: Simple tips for ranking on Etsy, Amazon Handmade, and your own website.

• The "Cute" Trap: Why creative titles like "Cozy Blue Snuggler" are killing your sales (and what to use instead).

• Tools of the Trade: The exact research tools I use to find high-traffic keywords.

If you are tired of hearing crickets in your shop, this episode is your roadmap to getting found.

For a deeper dive into each of these lessons, check out my new book, ⁠Hooked on Growth⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Relying on just one platform (like Etsy) to pay the bills is a risky game. If you want a sustainable business, you need to diversify.

In Part 1 of the Scaling Your Crochet Business series, I reveal the 11 specific revenue streams currently fueling my brand—plus 3 more I am preparing to launch. We move beyond just "selling finished items" to explore true passive income.

In this episode, we cover:

• The Risk Factor: Why relying on a single income stream is dangerous for handmade sellers.

• My Income Pie: A transparent look at the 11 ways I currently make money (it's not just patterns!).

• Future Growth: The 3 new streams I am adding to the mix soon.

• Brainstorming: How to identify which revenue streams fit your specific lifestyle and goals.

Stop trading time for money. Tune in to learn how to build a business that pays you in multiple ways.

For a deeper dive into each of these lessons, check out my new book, Hooked on Growth, which goes into much more detail on scaling!

RESOURCES & LINKS

🔆⁠⁠⁠Learn to Crochet

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Just a quick episode announcing the book signing of my first published pattern book, Crochet Snuggle Buddies. If you are local to the Triangle in North Carolina, come grab a copy and say hello! :)

Your imagination isn't just for daydreaming—it is a business strategy. In this Threads of Wisdom mini-episode, we explore Neville Goddard’s teaching that imagination is the force that shapes your reality.

If you want to design better patterns or scale your shop, you first have to see it clearly. Join me as I share how I use visualization to design my life and crochet business.

In this mini-episode, you’ll discover:

• The Neville Goddard Approach: How to use your imagination to rewrite limiting beliefs and design your future.

• Visualization for Designers: Using mental imagery to improve your crochet patterns and product lines.

• Acting "As If": Practical encouragement to act boldly, as if your successful handmade business is already here.

Grab your coffee and crochet hook—let’s learn how to turn your thoughts into your blueprint for freedom.

For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🧶⁠⁠⁠⁠⁠⁠⁠⁠Enjoy a FREE donkey pattern!⁠

🔆⁠⁠Join the Next Kit Club⁠⁠

🔆⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠

📺⁠⁠⁠⁠My YouTube Channel⁠⁠⁠⁠

🔆⁠⁠⁠Simply Hooked on Facebook⁠⁠⁠

🔆⁠⁠⁠Simply Hooked on Instagram⁠⁠⁠

🧶⁠⁠⁠⁠Simply Hooked Crochet Patterns⁠⁠⁠⁠

📖⁠Grab Crochet Snuggle Buddies Pattern Book⁠

Crochet is such a fun and rewarding craft, but if you’re a beginner, choosing the right yarn for crochet projects can feel overwhelming. With so many fibers, yarn weights, and textures available, how do you know which one is best for your project? 🤔

In this episode of Simply Hooked: A Crochet Podcast, I break it all down step by step so you can feel confident picking yarn for crochet blankets, wearables, and amigurumi plushies. From understanding cotton, wool, acrylic, and blended fibers to reading yarn labels and choosing the right weight, you’ll learn exactly what you need to know.

Inside this beginner-friendly episode:
✨ The differences between yarn fibers for crochet and when to use them

✨ How to understand yarn weights explained (worsted, bulky, DK, etc.)

✨ Tips for reading yarn labels and choosing yarn for crochet patterns

✨ My recommendations for the best yarns for blankets, wearables, and amigurumi

Whether you’re crocheting cozy blankets, adorable amigurumi, or stylish wearables, this episode will give you the confidence to choose the perfect yarn for every crochet project.

For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🧶⁠⁠⁠⁠⁠⁠⁠⁠Enjoy a FREE donkey pattern!⁠

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

Have you ever fantasized about quitting your job to open a cozy yarn shop in your hometown? For Heather Burns, owner of The Knotty Sheep, that dream became a reality.

In this episode of Simply Hooked, we go behind the scenes of a brick-and-mortar fiber arts business. Heather shares how she left her 9-to-5 career to build a thriving community hub in Wake Forest, NC.

In this episode, we share:

• The Leap: What it actually takes to leave a traditional career and sign a lease.

• Shop Talk: The biggest challenges (and wins) of running a physical retail store.

• Community First: Why the secret to a successful Local Yarn Shop (LYS) isn't just the yarn—it's the people.

• Advice for Dreamers: Practical tips for makers who want to turn their knitting or crochet passion into a full-time career.

Grab your current WIP and a cozy drink—this is your invitation to explore the business side of the yarn world.

🌟 Where to Find Heather & The Knotty Sheep:

📍 Visit in downtown Wake Forest, NC at 214 East Jones St.

📲 Follow on Instagram & Facebook @knottysheepnc

💻 Shop online at theknottysheepnc.com

🚀 Learn more about the John C. Campbell Folk School that Heather mentions.

RESOURCES & LINKS

🧶⁠⁠⁠⁠⁠⁠⁠⁠Enjoy a FREE donkey pattern!⁠

🔆⁠⁠⁠More About My Learn to Crochet Course⁠⁠⁠

📺⁠⁠My YouTube Channel⁠⁠

🔆⁠Simply Hooked on Facebook⁠

🔆⁠Simply Hooked on Instagram⁠

🧶⁠⁠Simply Hooked Crochet Patterns⁠⁠

For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠Hooked on Growth⁠⁠⁠, which goes into much more detail on scaling!

Out of 300 million possibilities, you made it. That alone is proof—you were created on purpose, for a purpose.

In this episode of Simply Hooked, I share a message that has been on my heart for over a year. We explore how I went from skepticism to realizing that our inner world creates our outer world—and how that directly impacts your crochet business.

In this episode, we cover:

• The Probability of You: Why your desires and creative dreams are a calling, not a coincidence.

• Energy & Sales: How the way you feel and show up influences the opportunities you attract.

• The Skeptic's Shift: My personal journey of discovering that mindset is the foundation of growth.

• Intentional Alignment: Practical ways to shift toward joy and purpose in your daily work.

Your business is not random, and neither are you. Tune in to learn how to craft your life with intention.

For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling!

RESOURCES & LINKS⁠⁠

🔆⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠

📺⁠⁠⁠⁠My YouTube Channel⁠⁠⁠⁠

🔆⁠⁠⁠Simply Hooked on Facebook⁠⁠⁠

🔆⁠⁠⁠Simply Hooked on Instagram⁠⁠⁠

🧶⁠⁠⁠⁠Simply Hooked Crochet Patterns⁠⁠⁠⁠

In this episode of Simply Hooked, I dive into why Paulo Coelho’s timeless classic belongs on every creative entrepreneur’s shelf. I share how this book inspired me to stop playing small and finally launch my "Learn to Crochet" course.

In this episode, we explore:

• The Personal Legend: Understanding the specific vision placed on your heart and why you must pursue it.

• Overcoming Fear: How to navigate the "tests" that appear when you decide to chase a dream.

  
  

• The Treasure is the Journey: Why building a crochet business is about who you become along the way.

• Practical Inspiration: How to apply these lessons to your daily life as a maker and mom.

If you are wondering if your crochet business could be your path to freedom, this episode will inspire you to take the next step.

For a deeper dive into growing your handmade business, check out my new book, ⁠⁠⁠⁠⁠Hooked on Growth⁠⁠⁠⁠⁠, which goes into much more detail on scaling!

RESOURCES & LINKS

🧶⁠⁠⁠⁠⁠⁠⁠⁠Enjoy a FREE donkey pattern!⁠

🔆⁠⁠Join the Next Kit Club⁠⁠

🔆⁠⁠⁠⁠⁠Learn to Crochet Course⁠⁠⁠⁠⁠

📺⁠⁠⁠⁠My YouTube Channel⁠⁠⁠⁠

🔆⁠⁠⁠Simply Hooked on Facebook⁠⁠⁠

🔆⁠⁠⁠Simply Hooked on Instagram⁠⁠⁠

🧶⁠⁠⁠⁠Simply Hooked Crochet Patterns⁠⁠⁠⁠

📖⁠Grab Crochet Snuggle Buddies Pattern Book⁠