Discover the future of business development for fractional executives in this insightful episode with Bradley Jacobs, CEO and Founder of Mylance. Bradley breaks down how to navigate the rapidly evolving landscape of AI tools while maintaining authenticity in your business development approach. Learn why mass outreach is becoming less effective and how to stand out in an increasingly saturated market.

Bradley shares practical strategies for leveraging AI effectively, from content creation to business automation, while maintaining genuine connections with potential clients. He provides valuable insights on finding your specific niche, using automation tools like Zapier and Airtable, and implementing AI for business feedback and idea generation - all while keeping authenticity at the forefront of your business development strategy.

🔗 Learn More:

Scale your fractional practice: https://mylance.co

Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

00:00 Introduction

00:57 Future of business development and AI

01:27 The power of referrals and trust

02:21 AI tools and automated outreach challenges

03:45 Importance of authentic relationships

04:15 AI in content creation

06:39 Finding your specific niche

08:34 Leveraging AI for internal efficiency

10:00 Automation and content repurposing

11:52 Using AI for business feedback

13:48 Key takeaways and authentic positioning

14:43 Mylance services overview

Bradley Jacobs welcomes Adam Nathan, co-founder and CEO of Blaze, to discuss AI-powered marketing tools for solopreneurs. Adam shares how Blaze helps freelancers, consultants, and small business owners create engaging content across multiple platforms while saving time. The conversation explores the challenges of content creation, the importance of consistency in social media posting, and how AI can level the playing field for small businesses competing with larger enterprises. Adam reveals Blaze's journey from its origins as Almanac, a document collaboration tool, to its current success as an AI marketing platform generating eight figures in revenue within its first year. The discussion delves into leadership philosophies, with Adam emphasizing the importance of ambitious goal-setting and maintaining high standards. He shares insights about measuring success through impact rather than team size, and how Blaze's team of 21 people serves hundreds of thousands of users while maintaining product excellence.

🔗 Learn More:Scale your fractional practice: https://mylance.co

Check out Blaze: https://www.blaze.ai

Connect with Bradley Jacobs: https://www.linkedin.com/in/bradley-r-jacobs/

Connect with Adam Nathan: https://www.linkedin.com/in/adampnathan/

Get Blaze CEO Adam Nathan's cheat codes to building and growing a $150M company in your inbox every week with Startup Tycoon. Powered by Adam's experience shipping product to millions, raising $46M, and hyperscaling to $7M+ in revenue in 15 months with only 25 people.
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00:00 Introduction and Welcome

01:28 Content Creation Challenges

04:00 Marketing Strategy Discussion

06:44 LinkedIn Strategy and Consistency

12:35 What Doesn't Work on LinkedIn

16:02 Future of AI Video Content

18:13 Content Saturation Discussion

21:46 Entrepreneurship Journey

28:25 Origin Story of Blaze

34:29 Team Size and Impact

37:04 Leadership Traits and Ambition

44:21 Defining Success in Business

46:38 Closing Thoughts and Resources

Bradley Jacobs breaks down his most viral LinkedIn post, which detailed how Uber achieved 90% market share against Lyft in Raleigh within six months of their simultaneous launch. He explains how his initial LinkedIn journey began after leaving Uber in 2018, when a simple farewell post garnered 40,000 impressions. Bradley shares key elements of viral content creation, emphasizing the importance of a compelling hook and authentic storytelling. The viral post, which took only 15 minutes to write, generated over 700,000 impressions, 4,000 likes, and numerous business opportunities. He emphasizes that effective LinkedIn content doesn't require self-promotion – instead, sharing valuable experiences and insights naturally positions you as an industry expert. The episode concludes with an introduction to Mylance's service, which helps professionals create engaging content and grow their LinkedIn network with targeted decision-makers.

🔗 Learn More:

00:00 Introduction and episode overview

Dive into a compelling conversation between Bradley Jacobs and former Uber/Google product designer Mark Lamb about transitioning from corporate roles to successful fractional consulting. Learn how to leverage high-level experience while maintaining hands-on expertise, and discover strategies for building meaningful client relationships in the startup ecosystem.

Bradley Jacobs welcomes Elona Lopari, CEO of The Life School, to share insights on scaling service-based businesses and navigating the entrepreneurial journey. Elona discusses her transition from corporate executive to fractional COO/HR consultant, focusing on helping businesses align purpose with profits. She shares candid experiences about overcoming imposter syndrome, the importance of proper pricing for services, and the unique challenges women face in business. The conversation explores effective client acquisition strategies, from networking to content creation, while emphasizing the importance of building authentic relationships. Elona provides valuable insights on separating personal identity from business success and creating sustainable marketing and sales systems. Her approach combines strategic partnerships, speaking engagements, and digital presence to build a trusted brand serving businesses in the $0-10M revenue range.

🔗 Learn More:

00:00 Introduction and Welcome

01:11 Service-Based Business Focus

02:47 Early Career and Transition to Fractional

05:13 First Client Acquisition Strategy

06:40 Overcoming Imposter Syndrome

09:02 Women in Business Challenges

11:11 Navigating Entrepreneurial Uncertainty

15:51 Processing Business Emotions

21:17 Client Acquisition Evolution

24:00 Marketing and Sales Strategy

27:38 Content Creation and Brand Building

31:40 The Life School Overview and Closing

This week on Six Figure Secrets of Fractional Experts, Bradley Jacobs, CEO and Founder of Mylance, breaks down why quick-win marketing tactics often fail and presents a sustainable approach to building authority in your niche. Learn how to leverage LinkedIn effectively, create impactful content, and build a network that generates consistent leads.

Ready to stop chasing immediate results and start building a sustainable pipeline? Bradley shares his proven framework for growing your fractional executive business through consistent content creation, strategic networking, and authentic relationship building. Discover how to turn your expertise into content that resonates with decision-makers and creates lasting business opportunities.

00:00 Introduction and episode overview

00:30 The trap of seeking immediate results

01:30 Why long-term marketing strategies work

02:24 Understanding SEO as a long-term game

03:11 Two approaches to marketing: awareness and conversion

04:24 Importance of niche targeting

05:30 Building trust through content

06:38 LinkedIn strategy deep dive

08:38 Finding your target audience

09:30 Content creation strategy

10:54 Sharing expertise effectively

12:50 Building relationships through content

14:00 Closing thoughts and year ahead

Bradley Jacobs welcomes Nicco C. Leone, founder of Nemean Pride, to discuss scaling consulting businesses and maximizing customer lifetime value. Nicco shares insights on professionalizing small businesses through organizational development, focusing on companies generating $3-10M in revenue. The conversation explores effective sales strategies, emphasizing the importance of understanding client pain points over explaining solution details. Nicco reveals how his firm evolved from offering simple financial dashboards to comprehensive organizational development services, growing project values from $1,500 to $15,000 monthly. The discussion covers remote team management, work-life balance, and Nicco's approach to living a "dream life now" while running a successful consulting business from various global locations. The episode concludes with a compelling case study about a nail distribution company that increased customer lifetime value by expanding services strategically.