In this episode of "Six-Figure Secrets of Fractional Experts", host Bradley Jacobs tackles the delicate balance of providing free valuable information to potential clients while still maintaining the worth of your consulting expertise. Drawing from his personal experience building Mylance, a lead generation service for fractional businesses, Bradley shares practical advice on how to legitimize your authority, deliver tangible value, and ultimately secure formal engagements - all without giving away too much proprietary knowledge. Whether you're a fractional executive, consultant, or independent professional, this episode offers insightful strategies to help you maximize your impact and grow your business.

00:54 It's not the information that's valuable

04:39 Setting boundaries with your time

06:56 The upside to giving free value

09:56 Following up with leads

Bradley Jacobs, founder of Mylance, dives into the power of thought leadership content on LinkedIn for fractional executives and independent consultants. He addresses common objections to posting on the platform and emphasizes the importance of sharing authentic, personal experiences rather than self-promotion. Bradley explains how consistent posting builds trust and legitimacy with your audience, ultimately leading to more inbound leads and easier sales conversations. He provides practical advice on content creation, suggesting topics based on professional experiences and encouraging listeners to start with simple written posts before progressing to video content. Bradley also debunks the myth that one's knowledge is too common to be valuable, reminding listeners that their expertise can be highly valuable to potential clients.

00:00 Intro

00:23 Thought Leadership Content on LinkedIN

04:13 Why is posting Thought Leadership content on LinkedIn worth it? 

09:03 What Type of Content Should You Publish?

10:03 Just Get Started

11:35 Defeating Imposter Thoughts

13:40 Closing Thoughts

In this episode, Sheryl Plouffe discusses how coaches, consultants, and entrepreneurs can become icons in their niche and build a sustainable six and seven-figure business. She emphasizes the importance of starting with high-ticket offers and leveraging podcasting as a marketing strategy. Sheryl also shares insights on finding a niche, building high-trust relationships, and the three pillars of podcast monetization: prospects, partners, and platforms. She advises spending a significant amount of time on sales and marketing and suggests strategies like being a podcast guest or offering guided training to build relationships. In this conversation, Sheryl Plouffe and Bradley Jacobs discuss the importance of building relationships in business and how podcasting can be a powerful tool for doing so. They explore strategies for leveraging podcast guesting and hosting to connect with industry experts, establish authority, and generate leads. They emphasize the value of providing value to others and building genuine relationships based on research and mutual interests. They also discuss the mindset and resilience required for entrepreneurship and the importance of staying connected to one's 'why' throughout the journey.

01:11 The Power of High-Ticket Offers and Podcasting

03:13 Value-Based Pricing and Building High-Trust Relationships

07:47 Finding Your Niche and Building Relationships

10:17 The Three Pillars of Podcast Monetization

17:46 Allocating Time and Resources to Sales and Marketing

25:49 Building Relationships and Establishing Authority

27:54 Providing Value and Personalizing Your Approach

29:02 Affordability and Building Relationships

30:55 The Importance of Mindset and Resilience

Bradley Jacobs shares the story of landing his first $25k/month client as a fractional expert. He discusses how a simple LinkedIn outreach led to this opportunity, highlighting the importance of putting yourself out there despite fear of rejection. Bradley breaks down five crucial lessons learned: the low-cost, high-reward nature of outreach; the value of confidently proposing high rates; leveraging niche expertise; the power of curiosity in sales; and the flexibility of consulting work. He also touches on key mistakes to avoid, such as hourly billing and unfavorable equity terms. Throughout the episode, Bradley emphasizes the transformative impact this experience had on his career, leading to the creation of Mylance and his passion for fractional work.

00:00 Introduction and sponsor message

01:30 Bradley's story of landing his first big client

04:15 Lesson 1: The power of outreach

06:30 Lesson 2: Confident pricing and negotiation

08:45 Lesson 3: Leveraging niche expertise

10:15 Lesson 4: Curiosity-driven sales approach

12:30 Lesson 5: Flexibility in consulting work

14:00 Common mistakes to avoid

16:45 Recap of key lessons

18:00 Closing remarks and call to action

Bradley Jacobs interviews Samantha Hartley, an expert in profitable and joyful consulting. Samantha shares insights on transitioning from one-off projects to transformational engagements, helping consultants increase their revenue and impact. She discusses strategies for pricing high-value services, finding ideal clients, and overcoming mindset barriers, especially for women in consulting. Samantha emphasizes the importance of strategic visibility, cultivating referral partners, and positioning oneself to solve million-dollar problems for clients. She provides practical advice on networking, creating valuable content, and structuring referral agreements. The conversation covers various aspects of building a successful consulting practice, including time management, client acquisition, and maintaining work-life balance. Samantha shares real-world examples and actionable tips for consultants aiming to scale their businesses while enjoying their work.

Learn more about Samantha Hartley and her work here: https://samanthahartley.com/super/

00:00 Introduction and Background

03:29 Targeting High-Value Clients and Charging Higher Fees

06:38 Solving Million-Dollar Problems

09:11 Mindset Shifts for Asking Higher Prices

12:34 Challenges and Strategies for Women in Sales

19:57 Strategic Visibility and Thought Leadership

22:50 Tailoring Thought Leadership to Meet Audience Needs

25:19 Using Thought Leadership to Address Client Challenges

29:30 Building Referral Networks and Strategic Visibility

35:19 Believing in and Achieving the Business You Want

Learn more about Samantha Hartley and her work here: https://samanthahartley.com/super/

00:00 Introduction and Background

03:29 Targeting High-Value Clients and Charging Higher Fees

06:38 Solving Million-Dollar Problems

09:11 Mindset Shifts for Asking Higher Prices

12:34 Challenges and Strategies for Women in Sales

19:57 Strategic Visibility and Thought Leadership

22:50 Tailoring Thought Leadership to Meet Audience Needs

25:19 Using Thought Leadership to Address Client Challenges

29:30 Building Referral Networks and Strategic Visibility

35:19 Believing in and Achieving the Business You Want

Bradley Jacobs, CEO of Mylance, discusses the power of making 100 phone calls to achieve business goals. He emphasizes that this strategy applies to various objectives, from finding new clients to launching products. Bradley explains the importance of creating both warm and cold contact lists, detailing how to approach each. He addresses common fears and excuses that prevent people from making these calls, and assures listeners that good things will inevitably happen with persistence. Bradley shares personal experiences of avoiding uncomfortable tasks and stresses the significance of focusing on activities that truly move the needle in business growth. He encourages listeners to overcome resistance, make those calls, and embrace the learning and opportunities that follow. The episode concludes with announcements about Mylance's upcoming fractional jobs newsletter and community workshops.

00:00 Intro

01:00 Today's Topic: 100 phone calls

03:49 Reaching out to 100 People

05:52 The mindset that prevents us from success

08:22 Imposter Thoughts and getting out of your Comfort Zone

10:22 Concluding Thoughts

Unlock the secrets of effortless content creation with Bradley Jacobs, CEO and Founder of Mylance. In this eye-opening episode of Six-Figure Secrets for Fractional Experts, Bradley reveals his game-changing automation process that turns a single podcast recording into a goldmine of content.

Discover how to leverage tools like Airtable, Zapier, and AI to transform your ideas into blog posts, newsletters, LinkedIn updates, and tweets - all with minimal effort. Bradley breaks down his personal system, showing you how to maximize your impact and grow your professional presence without sacrificing precious time. Whether you're a seasoned fractional expert or just starting out, this episode is packed with actionable insights to supercharge your content strategy.

In this episode, Mylance founder Bradley Jacobs addresses a common challenge faced by fractional executives: the lack of clarity in their offers, niches, and ideal customers. He argues that this uncertainty often leads to procrastination and stalled business growth. Bradley proposes a solution: spend just one hour answering three key questions about your ideal customer, their pain points, and your unique value proposition. He emphasizes the importance of quickly getting your offer to market, even if it's only 70% ready. The key is to gather real feedback from potential clients through user interviews and conversations. Bradley advises reaching out to 30-40 companies, targeting 3 people at each, to discuss their pain points and refine your offer based on these insights. He stresses that perfectionism can be a hindrance and that customizing your offer for each client is often necessary. Bradley shares his personal experience of starting a consulting business without extensive preparation, highlighting that success is possible with a proactive approach.

Discover the secrets to standing out as a fractional executive in this insightful episode of Six Figure Secrets for Fractional Experts. Host Bradley Jacobs, CEO of Mylance, sits down with sales and marketing expert Mitch Carson to uncover strategies for personal branding and lead generation.

Mitch shares valuable tips on leveraging LinkedIn, securing media appearances, and creating compelling content to position yourself as the top choice in your niche. Learn how to differentiate yourself from the competition, gain credibility, and attract high-value clients. Whether you're just starting out or looking to take your fractional executive career to the next level, this episode is packed with actionable advice you won't want to miss.

00:00 Introduction and guest introduction

00:34 Mitch Carson explains his expertise and approach

01:49 Comparing two professionals with different branding strategies

05:29 The importance of showcasing expertise externally

09:09 Strategies for professionals without prestigious backgrounds

15:22 Overcoming time constraints in personal branding

16:34 Effective content strategies for LinkedIn

18:42 Sharing experiences and case studies to generate leads

19:23 Leveraging LinkedIn Live Events

20:18 Differentiating yourself in a crowded market

23:52 Tips for getting featured in major media outlets

27:05 Final advice and contact information