Join Bradley Jacobs as he sits down with Chris Ortega, founder of Fresh FP&A, to uncover the secrets of building a successful fractional CFO practice. Chris shares his journey from corporate finance to entrepreneurship, revealing practical strategies for identifying ideal clients, building trust, and generating leads through multiple channels. Learn why thinking like a CEO, rather than just a service provider, is crucial for scaling your fractional practice.

00:00 Introduction and Fresh FP&A overview

03:23 Transition from corporate to fractional work

06:32 Identifying ideal clients and service offerings

09:17 Learning from rejection and failure

15:36 Building trust and relationships

19:43 Content creation and marketing strategies

22:50 Practical tools for solo practitioners

27:37 Leveraging Canva and AI tools

31:16 Technology as a scaling solution

33:08 Shifting from CFO to CEO mindset

36:03 Closing thoughts and contact information

Are your outreach efforts hitting a wall? Bradley Jacobs, CEO and Founder of Mylance, reveals the essential components of successful outreach campaigns for fractional executives. Drawing from his extensive experience, Bradley shares why the traditional "can I have 20 minutes of your time?" approach fails and introduces strategies that actually generate responses.

Bradley breaks down the five critical elements of successful outreach and emphasizes the importance of value-first messaging. Learn why following up is crucial, how to handle rejection professionally, and discover alternative approaches like leveraging podcasts for business development. Whether you're a seasoned fractional executive or just starting your journey, this episode provides actionable insights to transform your outreach strategy and build meaningful professional relationships.

Discover how to transform your consulting or coaching practice into a premium service business commanding $40K to $150K+ per client. Ann Carden shares her proven strategies for packaging expertise, positioning services, and attracting high-end clients. Learn why many consultants severely undervalue their services and how to break free from the "extra pair of hands" mindset to become a trusted advisor.

Bradley and Ann explore practical strategies for leveraging LinkedIn, creating compelling case studies, and building sustainable revenue streams without relying on volume-based approaches. Get actionable insights on lead generation, market positioning, and implementing the four-step "Expert in You" method to scale your business effectively.

00:00 - Introduction and Ann's background

Are you a fractional executive struggling to stand out in today's competitive market? Bradley Jacobs, CEO and founder of Mylance, shares crucial insights on why generic value propositions are holding you back and what you need to do about it. Learn how to transform your messaging from broad, unfocused statements into clear, problem-solving propositions that resonate with your ideal clients.

Bradley breaks down the importance of niching down and provides practical examples from his own experience, including a proven framework for crafting your unique value proposition. Whether you're an experienced fractional executive or just starting your journey, this episode delivers actionable strategies to help you cut through the noise and attract the right clients.

Discover how successful fractional executives build their client pipeline through strategic marketing and sales approaches. Jen Hamilton, an experienced fractional COO, shares her journey from struggling with generic messaging to building a thriving practice through targeted marketing and consistent value delivery. Learn why niching down is crucial for success and how to overcome the common fears that hold many fractional executives back.

Bradley and Jen break down the practical steps to create sustainable marketing systems, including how to host effective roundtables, craft compelling newsletters, and maintain marketing momentum while serving clients. Get actionable insights on positioning yourself as an expert, building trust through value-first marketing, and creating efficient content systems that scale.

You can find Jen Hamilton at: hamiltoncoos.com

In this insightful episode of Six-Figure Secrets for Fractional Experts, Bradley Jacobs, CEO and founder of Mylance, tackles the crucial topic of positioning for consultants and freelancers. Bradley breaks down why clear, problem-focused communication is essential for standing out in today's competitive market and attracting high-value clients.

Listeners will learn practical strategies for narrowing their focus, articulating their unique value, and framing their expertise in terms of specific problems solved for particular types of companies. Bradley shares personal experiences and case studies to illustrate these concepts, making them easy to apply to your own consulting business. Whether you're just starting out or looking to level up your freelance career, this episode provides actionable insights to help you fill your pipeline with ideal clients.

In this episode, Bradley Jacobs, the CEO and founder of Mylance, conducts a live coaching session with Greg, a seasoned recruiting and talent acquisition professional. Together, they dive deep into defining Greg's ideal customer profile (ICP), identifying the pain points his services address, and crafting a unique value proposition. Bradley guides Greg through the process of narrowing down his target companies, understanding their challenges around disorganized hiring processes, and the resulting suboptimal candidate experiences. Greg shares his passion for truly caring about the candidates and companies he works with, setting him apart from transactional recruiters. The discussion culminates in a concise, impactful messaging framework that Greg can leverage in his outreach and marketing efforts. Throughout the session, Bradley emphasizes the importance of tailoring the messaging to resonate with Greg's ICP and demonstrates how to transform casual conversation into valuable thought leadership content.

00:00 - Introduction and Welcome

02:02 - Defining Professional Experience

05:10 - Identifying Ideal Customer Profile

10:14 - Uncovering Pain Points of Ideal Clients

16:38 - Deeper Exploration of Pain Points

20:30 - Identifying Key Decision-Maker

22:34 - Summarizing Key Pain Point

25:00 - Defining Unique Value Proposition

30:36 - Expanding on Unique Value

35:46 - Crafting Messaging Framework

39:38 - Refining LinkedIn Profile

44:45 - Concluding Thoughts and Next Steps

In this episode, Bradley Jacobs, the founder and CEO of Mylance, shares strategies for fractional experts to effectively find and acquire new clients. He emphasizes the power of leveraging your professional network and client referrals as the most efficient and trust-building methods. Bradley also discusses the role of online job postings and marketplaces like Upwork and Fiverr, cautioning that while they can provide opportunities, they require significant effort to stand out and build trust with potential clients. He encourages listeners to focus on identifying their ideal customer profile, understanding their pain points, and positioning themselves as the solution. Consistent content creation, relationship-building, and patience are key to this approach.

Bradley Jacobs interviews Adam Kimmel, a fractional head of growth who transitioned from engineering to marketing and writing. Adam shares insights on business development strategies, emphasizing the importance of authentic relationships and content creation. He discusses the balance between inbound and outbound marketing, the value of understanding customer pain points, and the significance of patience in building a fractional business. Adam highlights the power of LinkedIn for B2B networking and explains how to leverage job postings to identify potential clients. The conversation delves into the process of nurturing leads over time, the benefits of giving away valuable content, and the importance of consistency in content creation and relationship building. Adam also shares his perspective on the evolving fractional business model and the advantages it offers to both clients and service providers.You can find Adam Kimmel at: https://www.askconsultingsolutions.com

https://www.linkedin.com/in/adam-s-kimmel/

00:00 Introduction and Adam's background

02:30 Transition from engineering to marketing and writing

05:04 Business development philosophy

08:03 Inbound vs outbound marketing strategies

11:16 Creating valuable content and building relationships

15:41 Leveraging job postings for lead generation

18:56 Nurturing leads over time

23:51 Balancing free content and paid services

28:40 Consistency in content creation and engagement

32:40 The power of long-term relationship building

36:37 Creating lead magnets and nurturing opportunities

40:08 The importance of patience and persistence

41:27 Final thoughts on the fractional business model

42:51 Where to find Adam Kimmel