In this episode of The Fractional CMO Show, Casey Stanton breaks down the four types of fractional CMOs—Dreamers, Dabblers, Builders, and Drivers—and why Q4 is the most important time of year to level up. He shares hard-won lessons from his own journey, including how dreamers get stuck without commitment, how dabblers burn energy without results, how builders often cap themselves at $20–30K/month, and how drivers break through to seven-figure practices.

Casey also opens up about his personal story of loss, resilience, and focus, reminding us that success isn’t about doing more, but about declaring your commitment, enrolling others in your vision, and staying in the game long enough to win. Whether you’re just starting out or ready to scale, this episode shows you the path to go from dreaming about clients to actually landing—and keeping—them.

Key Topics Covered:

-Why Q4 is the prime season for fractional CMOs -The 4 types of fractional CMOs: Dreamers, Dabblers, Builders, and Drivers -How commitment—not dreaming—creates momentum -Why dabbling puts a ceiling on your growth (and how to break free) -The difference between a $20K/month and $40K/month practice -What separates Builders from Drivers earning $800K+ a year -How to declare your independence and enroll others in your vision -Why talking to check writers matters more than chasing business “trappings”

🌟 Take the First Step Toward Growth with CMOx 🌟 

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 

👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton unpacks one of the most important skills for any fractional leader: knowing how to choose the right clients. Using his “inside the car, outside the car” analogy, he explains why the biggest wins come from focusing first on the obvious stuff—industry, revenue, sales model—before worrying about the intangibles like personality or mission.

Casey also shares why chasing “perfect clients” is a dangerous trap, why nonprofit work is best done through volunteering instead of client contracts, and why sometimes you just need to test drive a client for 30 or 90 days before deciding if they’re a fit. Along the way, he reveals his own hacks—like seeking out values-driven, reliable clients—and explains how setting strong boundaries (with clients or even your kids) builds long-term respect and trust.

Key Topics Covered:

• The “inside the car / outside the car” model for identifying clients

• Why chasing the “perfect client” early on can hurt your business

• How to use 30–90 day test drives to qualify clients

• Why nonprofits are better served through donations, not contracts

• Setting boundaries that clients (and kids) actually respect

• Hacks for finding reliable, grateful clients who pay on time

• Why morally neutral clients can fuel your mission-driven work

• How to build experience, credibility, and income faster by saying yes before saying no

🌟 Take the First Step Toward Growth with CMOx 🌟 

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 

👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton takes you inside a real “day in the life” of a fractional CMO—pulling back the curtain on what it actually looks like to serve clients at the highest level without burning out. He explains why Mondays are heavy, Fridays are light, and why designing your week this way gives you both structure and freedom.

Casey also digs into the mindset shift that separates successful CMOs from those stuck playing small: delegating everything except leadership, building teams around encouragement and outcomes, and practicing the lost art of predicting the future. He shares why solving bigger problems is the only path to higher pay and deeper impact—and why asymmetric upside deals (equity, phantom stock, revenue share) are often worth more than cash retainers alone.

You’ll hear why the best Fractional CMOs aren’t micromanagers but vision-setters, why niching down unlocks real earning potential, and why this moment—amidst AI-driven marketing shakeups—is the perfect time to step into this role.

Key Topics Covered:

• What a “day in the life” really looks like for a fractional CMO

• Why Mondays should be heavy and Fridays should be free

• How to delegate everything except leadership

• Building teams through encouragement and outcome-based management

• Creating bonus structures that foster collaboration and ownership

 •The three pillars of great fractional leadership: solve bigger problems, delegate, predict the future

• Why niching down multiplies your value and credibility

• How to structure asymmetric upside deals (beyond retainers)

• Why now is the best time to enter the fractional CMO space

🌟 Take the First Step Toward Growth with CMOx 🌟 

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 

👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton gets deeply personal—sharing how his father’s passing revealed the true freedom that comes with fractional leadership. He unpacks why building teams around trust, grace, and outcomes—not hours logged—creates a business that keeps moving even when life interrupts. Casey also walks through a counterintuitive client story: why niching down matters for outreach, but why you should never turn away an opportunity when it lands in your lap. And he makes the case for charging based on risk—not just revenue—so you stop underselling your expertise and start playing at the level your clients actually need.

You’ll hear why the best fractional CMOs aren’t micromanagers but vision-setters, why specificity beats generalism when you’re building authority, and why premium pricing is the only way to align yourself with businesses that take growth seriously.

Key Topics Covered:

-The freedom fractional work provides during life’s hardest seasons

-How absence can force teams to innovate and self-direct

-Why outcome-based leadership beats hours-based management

-The hidden downside of being a generalist CMO

-Why you should niche for outreach but say yes to unexpected opportunities

-Pricing based on risk vs. seed funding or revenue numbers

-How premium positioning attracts clients who want to win big

-The mindset shift that separates high-value CMOs from those stuck playing small

🌟 Take the First Step Toward Growth with CMOx 🌟 

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 

👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton lays down a wake-up call for marketers entering 2026. He explores the biggest trends reshaping the industry—from the over-adoption of AI and reliance on “black box” tools, to the fast-fashion era of SaaS and the rise of fractional leadership. Casey warns against outsourcing your thinking to AI, chasing shortcuts, or splitting your focus between a job hunt and fractional work. Instead, he challenges you to commit, pick a niche, and start talking to strangers—because the money you want is in their pockets.

You’ll hear why Q4 is the most important time to build momentum, how to avoid undervaluing your expertise, and why the best fractional CMOs stop chasing “one trick” solutions and instead build real businesses through grit, clarity, and conviction.

Key Topics Covered:

- The hidden dangers of over-adopting AI in marketing and strategy

- Why “black box” tools can erode your fundamentals

- The fast-fashion SaaS trend—and why most of it is “beautiful garbage”

- The rise of fractional roles across the C-suite

- Why consultants fade but fractional CMOs stick

- What you must ignore in 2026: seasonality, job reports, and reputation-killing AI shortcuts

-The power of niches and why they make you unforgettable

- Why all the money you want is in strangers’ pockets—and how to go get it

🌟 Take the First Step Toward Growth with CMOx 🌟 

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 

👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton delivers a rallying cry for marketers who feel themselves slipping into “good enough” mode. He challenges leaders to stop coasting, stop accepting mediocrity, and start fighting—for their clients, their results, and their own success. Casey shares why conviction and commitment are the real differentiators in marketing leadership, and why the willingness to “stand down if told, but never go down without a fight” can transform your career. You’ll hear real stories of pushing for the right outcomes—even when it’s uncomfortable—and why the best CMOs act like bodyguards for their clients’ goals.

Key Topics Covered:

-Why conviction beats “good enough” every time

-The mindset shift from passive vendor to active defender

-How fighting for the right outcomes builds trust and results

-The danger of waiting for business to “just get easier”

-Stories of fighting for clients, teams, and the right thing

-Why grit, not gimmicks, changes your trajectory

-The challenge to claim your identity as a fighter

🌟 Take the First Step Toward Growth with CMOx 🌟 

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 

👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton tackles a topic many seasoned marketers quietly struggle with: ageism. If you’ve ever felt overlooked because of your experience—or the price tag that comes with it—this is your wake-up call.

Casey pulls back the curtain on the harsh truth: hiring managers often favor younger, cheaper candidates, not because they’re better—but because they’re “good enough” for less. But instead of shrinking in the face of this reality, Casey lays out a bold alternative: go fractional, go premium, and leverage your decades of experience to deliver speed, confidence, and unmatched results.

You’ll learn why chasing full-time roles might be a losing game, how to enroll others into your mission, and how to position your expertise as a fast track to ROI. This isn’t about proving your worth—it’s about owning it.

Whether you’re feeling stuck, frustrated, or just ready to punch up, this episode will light a fire under you. The game is rigged—but you don’t have to play it.

Key Topics Covered:

Why ageism in hiring is real—and what to do about it

-The myth of “earning your way back in” vs. going fractional -Why companies will pay more for speed (and confidence) -The power of enrollment: how to get others onboard with your vision -How to confidently position yourself as the experienced shortcut -Why talking to strangers unlocks exponential opportunity -Simplifying your story and speaking in the language of ROI and EBITDA -Structuring deals with upside—including equity in the exit -The path from unemployed to unstoppable (and earning $10K+/month) -Building the life you actually want—on your terms

🌟 Take the First Step Toward Growth with CMOx 🌟 

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 

👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton challenges the hype around “consulting for equity” and delivers a sharper, more lucrative path: earning upside as a fractional CMO—without getting tangled in risky cap tables.

Casey breaks down why equity is often a mirage and why true leverage lies in performance-based revenue sharing. He shares the unique power fractional CMOs have to elicit real change inside organizations—unlike consultants or advisors—and how this access gives them an unmatched opportunity to capture upside. You’ll learn how to structure smarter deals, set non-negotiable cash rates, and build a portfolio of short- and long-term payoffs across multiple clients.

Packed with mindset shifts and tactical advice, this episode is your blueprint to work with hungry, fast-moving entrepreneurs, avoid dead-end retainers, and create life-changing income as a fractional CMO who solves for speed, not cost.

Key Topics Covered:

-Why equity isn’t the ideal vehicle for upside

-How fractional CMOs uniquely earn performance-based upside

-Importance of charging full cash rate before negotiating upside

-Structuring a portfolio of clients with varied risk and reward

-When to approach clients: M&A, funding rounds, or founder readiness

-What to look for in high-potential, fast-moving entrepreneurs

-The power of positioning yourself as the best

-Why being a true leader inside the company drives better outcomes

🌟 Take the First Step Toward Growth with CMOx 🌟 

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 

👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this episode of The Fractional CMO Show, Casey Stanton delivers a powerful mindset shift: if you want to earn more, you have to play bigger.

This episode tackles the real reason so many talented marketers struggle to land high-paying fractional CMO clients—and it’s not a lack of skill. Casey breaks down how a scarcity mindset, fear of rejection, and clinging to meritocracy are holding you back. He shows you how to shed outdated beliefs, stop targeting underfunded clients, and confidently “punch up” to work with bigger businesses that solve for speed, not cost.

Packed with real-world examples, Casey shares why talking to strangers is the #1 growth skill, how to raise your rates with conviction, and how to position yourself as the kind of marketing leader companies are eager to invest in. This episode is your invitation to stop crawling up the ladder and start climbing the mountain.

Key Topics Covered:

-The mindset trap of "earning your way up" and why it’s costing you money

-Why marketers must punch up to win bigger, better clients

-The power of solving for speed over cost in today’s market

-How to stop undervaluing yourself—and start charging premium rates

-Why volume outreach is still king (and how to do it right)

-How to build trust fast and become the obvious hire

-The critical difference between being a technician vs. a marketing leader

-Why smaller companies often can’t afford you (and how to spot the right ones)

-Structuring client deals for upside—including getting a cut of the exit

The new playbook for fractional CMOs: productized services, confident sales, and category ownership

🌟 Take the First Step Toward Growth with CMOx 🌟 

Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 

👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton: 

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/

In this solo episode of The Fractional CMO Show, Casey Stanton confronts a harsh truth: being a great marketer isn’t enough.

If you’re wondering why you’re not getting clients as a fractional CMO—even though you’re highly skilled—this episode is the wake-up call you need. Casey unpacks why talent doesn’t always translate to traction, how giving away strategy is costing you money, and why volume, niche depth, and positioning are everything.

He also lays out how to shed desperation, own your value, and charge premium rates that reflect the problems you solve—not just the tasks you complete. This episode is your tactical reset if you’re ready to be seen as a true marketing leader (not just another hired hand).

Key Topics Covered:

-Why great marketers still struggle to get clients (and what to do instead) -The #1 reason you're not winning fractional CMO deals: low volume -How to talk to strangers and turn outreach into opportunity -The danger of giving away too much strategy during sales calls -Why desperation energy is sabotaging your close rate -How to charge based on the value of the problem you solve -The importance of becoming “the best” in your niche -How AI and cheap labor are reshaping what clients value -What it really means to be a leader clients want to follow -How to stop chasing scraps and start dominating your category

🌟 Take the First Step Toward Growth with CMOx 🌟 Booking a call with our team is super easy, stress-free, and all about YOU. Whether you're exploring options or ready to scale, this no-pressure consultation is designed to understand your needs and guide you in the right direction. 

📅 Schedule your call today: 👉 CMOx.com/call 

We’ll make sure this is the most productive (and effortless) decision you’ve made for your business. Let's talk about strategy and success! 

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community Looking forward to seeing you inside! 🚀

🎙️ Stay Ahead with the Fractional CMO Show 🎙️ 

Want to unlock the secrets of marketing success? Subscribe to the podcast and gain exclusive insights from industry leaders and experts! 

👉 CMOx.com/podcast 

Got questions? We’d love to hear them! Submit your questions for a chance to be featured on an upcoming episode: 

👉 FractionalCMOShow.com 

Subscribe today and start leveling up your marketing game! 

📚 Master the Game with These Must-Read Books 📚 Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo Start reading and take control of your marketing future.

Connect with Casey Stanton: LinkedIn: https://www.linkedin.com/in/caseystanton/ Website: https://caseystanton.com/