Most creators are following the rules...and that's exactly the problem.

They listen to the podcasts, follow the gurus, and try to reverse-engineer success based on surface-level metrics.

But the truly successful creators do things a bit differently.

Here are six rules the top creators break...and what they do instead.

1. They Don't Chase Platforms—They Build Homes

2. They Start Tiny

3. They Monetize Early

4. They're Long-Term Obsessed

5. They Create Signature Content

6. They Treat It Like a Business

Pre-order my new book, Burn the Playbook, here ---> https://www.joepulizzi.com/books/burn-the-playbook/

Come join me at Content Entrepreneur Expo (CEX) in Cleveland August 24-26. Use coupon code CEXDAY to save $200 - https://cex.events/

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