Two passionate watch content creators pull back the curtain on what really happens behind the scenes in the watch industry, revealing truths that most enthusiasts never hear about.

Blake and Skyler Santana engage in a refreshingly candid conversation about the ethical tightrope walk of working with watch brands while maintaining authenticity. "I'm not worried about growth as much as being authentic," Blake explains, challenging the common misconception that watch YouTubers are rolling in sponsorship money. In reality, as he reveals, his entire project generates less than $10,000 annually – hardly enough to sustain a luxury watch habit.

The conversation takes fascinating turns as they discuss their approaches to brand relationships, with both creators drawing clear ethical boundaries. "Will I take money from a brand for a positive review? No, I won't," Blake firmly states, explaining how he separates his media services from his honest opinions. Skylar shares stories of brands attempting to control content, and how standing your ground is essential for maintaining credibility with audiences.

Perhaps most powerfully, both creators advocate passionately for inclusivity in the watch community. They share heartwarming stories about newcomers hesitant to attend watch meetups because they only own modest timepieces, and how critical it is to welcome the "watch curious" regardless of collection size or budget. "We are more excited about growing the pie rather than slicing it in more slices," Skylar explains, capturing their shared mission to make watch enthusiasm accessible to everyone.

Whether you're a seasoned collector or simply curious about watches, this conversation offers invaluable perspective on how authentic content creation can build bridges between enthusiasts, brands, and newcomers in an often misunderstood hobby. Subscribe to join these engaging conversations that go far beyond the typical watch review.

Subscribe and follow Skyler here:

https://www.youtube.com/@Skyler.Santana

https://www.instagram.com/skylernsantana/

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