Sleep matters A LOT. Sleep is truly an interdisciplinary aspect of our health. Yet, if I was tasked to describe in one word the current state of sleep in America, I would use lackluster. Why? A recent Gallup poll showed that around 84 million Americans would describe their sleep the previous night as “fair” or “poor” but also 55% report that getting good sleep is a “major priority.” This is partly the reason why the demand for sleep support supplements has been exploding, but is the functional CPG industry ready to meet the evolving consumer needs and wants of this now much larger market? I run though the recent sales market activity, which ingredients are most popular now and in the future, which product formats are trending, and sleep friendly food and beverage growth. Finally, I run through a few reasons why I'm long-term bullish on the sleep health category.

This content was supported by NuLiv Science. If you’re interested in obtaining more information around why brands are formulating with NuLiv Science ingredients to take their products to the next level, head over to https://nulivscience.com/ or reach out to me directly and I’ll connect you with the relevant team member.

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