The Knowledge Project

Small Town Billionaire: How John Bragg Built 3 Empires [Outliers]


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One man controls half the world's wild blueberries, built North America's largest private telecom, and did it all without ever leaving his hometown of 1,100 people.

In this episode, we decode the counterintuitive playbook of patient capital, rural advantage, and why Bragg's refusal to sell a single share made him unstoppable.

My interview with John (#204) was the class. This is the homework. 

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Approximate Timestamps:

(00:00) Introduction

(02:09) Part One: The Renegade’s Choice

(23:47) Part Two: Eastlink

(41:16) Part Three: John Bragg: Serial Entrepreneur

(52:15) Epilogue: The View from Oxford

(54:34) Reflections / Afterthoughts

(58:00) John Bragg’s Lesson

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The Knowledge ProjectBy Shane Parrish

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