One of the most common questions Venveo gets from manufacturers is “Should we translate our website into Spanish?" The answer is always a resounding, “Yes!” But for some manufacturers that might feel like a daunting task, so we break down this process more with an expert in this week’s episode. 

It’s important to do the work to make your building materials website more accessible to Spanish-speaking audiences. Kevin Kilpatrick is the Chief Marketing Officer of Blue Lake Lumber, and he walked us through the most effective ways to truly connect with this ever-growing audience in the construction industry.

Part of our passion at Venveo is to report on trends and concerns in the building industry, and we’re so excited to share what happened at IBS 2022 in Orlando. It gives us an opportunity to connect with others in the industry and get the latest updates on products and trends in building today.

Educating your customers and giving them more opportunities to learn is such a valuable resource and service in the building materials industry today. Some manufacturers do this well — but some don’t. We talk with an education expert about how more BPMs in the industry can get it right.

To stay ahead of competition, today’s building materials manufacturers need a way to make themselves valuable and trustworthy to customers: CEUs might just be the secret ingredient to that kind of success.

Every year, Venveo partners with The Farnsworth Group to survey pros, builders, architects and DIYers on how they research, specify and purchase building materials products. This week, we’re sharing insights from the pro panel we held during the 2022 Building Products Customer Guide event. Anytime we get to talk with other building materials industry pros and experts, it’s a fun time. Here are a few key clips, along with some of the best insights straight from the pros.

We talk a lot about how your brand’s digital presence can be your best salesperson — but what if you actually want to grow your sales team in 2022? This episode talks all about building a team that makes sense for your brand, along with some predictions about what this year might bring for the industry.

Mike Siuda is a seasoned marketing and sales executive in the building materials world and has seen that world change and evolve, especially since the pandemic hit. We talked with him about the future of sales in the industry and how building materials brands can help support their own future.

The sales process in building materials can involve a few hurdles. Product certifications, though, might get your product in front of architects you’ve only dreamed of and prevent value engineering your product out of the project later on. But is a certification worth it? Let’s find out.

This week, we’re learning from sustainability expert Walter Lourie on how to use building materials certifications to stay ahead of the sales game and in the project. Walter gives us a couple of really smart strategies that he’s using to get in front of today’s top architecture firms.

A crucial key to making your brand an industry leader is by differentiating it from competitors. Identifying your audiences’ wants and needs is a great start, but understanding how to reach them should be first and foremost. The moment your brand becomes top-of-mind for customers, you’re on your way to big success.

This week, Zach and Beth talk with Gerry Messina, a building products marketing executive, who brings industry experience, along with a marketing and sales perspective to the discussion about selling to architects and contractors.

There are experts in the building materials industry who are certain that we're about to see a huge growth trend in offsite and modular construction — the kind of growth that can truly disrupt the industry and how we build its future.

This week, Zach talks to Tim Seims, from John Burns Real Estate Consulting, about modular and offsite construction and the impact that we expect it to have on the building materials market.

From lumber prices to eCommerce to TikTok trends, Beth and Zach talked about what matters most to the building materials industry. Here are our five most popular podcast episodes — and a couple of bonuses for you to check out.

We had the honor of talking to a number of industry experts this year, and packed a ton of great content into the last twelve months. Beth and Zach revisit our most listened-to episodes, with a few of our favorite clips included. 

By offering free education, insights and community, manufacturers can build trust with their customers and prospects. That kind of trust gives businesses a serious competitive advantage, but not everyone does it right.

Marcy Tyler is Director of Building Science for Tremco Commercial Sealants & Waterproofing, and she’s positioned the company as a recognized expert in the building materials industry. Marcy shares how manufacturers can use the same strategies to get their product in front of their ideal audience.