Smarter Building Materials Marketing

He went from being fired for making TikTok videos to being the paint industry’s most viral story to date. This week, we welcome Tony Piloseno to the show to get the inside scoop on how he used social media to share his passion for paint — and find brand success.

Tony Piloseno is a huge name in the Venveo office and on TikTok. Now the full-time owner and CEO of Tonester Paints, we brought in Tony to hear the whole story and what he’s learned while creating the hottest #paint content online today.

Trade shows have started up again with gusto, and we’re looking forward to the AIA Conference on Architecture coming up at the end of June. This week, we talk about what building materials brands can prepare when it comes to a solid trade show strategy and came up with five ways sales and marketing teams can plan ahead.

Steve Coffey is Venveo’s Director of Growth, and he’s also our resident expert on trade shows. We brought him on again to talk about the best strategies for manufacturing brands that want to make a splash at their next industry event.

The content you create for your building materials brand can be leveraged in ways that might change our industry’s labor issues. This week’s episode reveals some incredible ways we might support solutions for the labor shortage — all through more compelling content.

Bob Baldocchi is a sales and marketing expert who retired from the world of building materials only to become the owner and investor in On3, a construction software startup that’s changing the landscape of our industry as we speak.

Creating an easy purchasing experience for your customers is a part of guaranteeing building product sales, but for eCommerce sites, that requires imagery. For manufacturers, getting images for your online presence is a challenge, so this week’s guest gave us a  surprising strategy you might want to steal.

Paul Hostelley of Docking Drawer talked with us about launching a new product and how they met the challenge of attaining photos to help site visitors understand the product’s application.

Blockchain and NFTs are trending topics online, but what do those concepts mean for the building materials industry? Zach and Beth talk with this week’s guest, Tim Seims, about how manufacturers, builders and everyone else in the building products space might be impacted by cryptocurrency.

If you don't know what cryptocurrency is all about, don’t fret. We break down some of the basic ideas around blockchain, NFTs and other crypto concepts on the show and talk about why they should matter to manufacturers.

This week’s episode is an exciting ride in product innovation with Joe Altieri, a window industry professional who went from struggling with sales to winning Shark Tank.

Joe Altieri is the inventor and founder of FlexScreen, a product featured on Shark Tank. He’s one of the best in the business when it comes to disrupting a building product category, and we talked with him about the road to his success.

Introducing a new product to the market isn’t just about launch day and social media announcements. How can you help guarantee you’ll get traction when you reveal new product lines to customers? This week’s guest gave us a few insights and insider ideas. Amanda Sizemore is the Business Development and Marketing Director for AmeriCote, which launched a successful new product line — right before the pandemic. We talked about how her team navigated such a challenging project and how manufacturers can guarantee a successful launch when it’s their time to shine.

This week’s episode comes to you from the Association of the Wall and Ceiling Industry (AWCI) trade show floor. We wanted to hear from contractors and manufacturers who are dealing with the challenges of today’s industry — so we chatted with someone who’s both and has seen all of it. 

Dan Wies from Wies Drywall is an experienced contractor who talked with Zach about his family’s business and how they’ve pivoted to help more customers and grow their business. We met up with him at the AWCI trade show to talk shop.

The harsh reality of the labor shortage is that professionals are overwhelmed and overworked. Product manufacturers have a growing opportunity to help builders and installers, many of whom are learning to install products on the fly. It’s a challenge that all of us in the industry, especially manufacturers, have to overcome.

On this episode, we bring on Nate Henderson, Founder and CEO of BILT Incorporated, who shares insights into how manufacturers can better support and educate their customers, and how that can pay off big in today’s labor-strapped construction industry. 

There are plenty of ways to get in touch with your customers and potential partners, but staying in front of them (and ahead of your competition) can be challenging. The guest on this week’s episode walks us through how manufacturers can map out a smart strategy to reach their customers.

This episode’s topic is a big one in building materials, and our guest Travis Hilldore was happy to tackle it with us head-on. Travis works in marketing and sales for an equipment and product manufacturer, and we learned how his team builds trust with their customers in some surprising ways.