Smarter Building Materials Marketing

We talk quite a bit about the online experience for your customers, but what if you want to ensure a pleasant in-store purchase of your product? This episode is all about creating a positive and frictionless customer journey, and you’ll want to take notes on each step.

Vinnie Circosta is the Vice President of Sales & Marketing at Raskin Industries, and he shared a few tips on how this successful flooring brand makes its customers a part of the purchasing experience, from digital to physical.

Construction industry issues like labor and supply shortages have been a serious burden on today’s builders. This week’s episode features an experienced residential and commercial builder who fills us in on how manufacturers and the rest of the industry can offer support so everyone stays in business. 

Caleb Williams is a North Carolina builder who’s worked in both residential and commercial construction. He talked with Zach and Beth about the biggest challenges builders are facing in the industry and a few possible solutions that support the future of construction.

Is it time to reevaluate your business strategy this year? The ever-changing construction industry has required today’s manufacturers to stay agile, and in this week’s episode, we talked with one manufacturer who revealed the big decisions they made to adapt, grow and stay ahead in building materials.

Jeremiah Hershberger is Product Manager for Key-Link Fencing & Railing, and he talked earnestly and openly with us about the value that building products need to deliver to customers today. We learned about the (difficult) decisions and strategies his own team at Key-Link undertook to ensure that kind of value.

Consumers everywhere feel the impact of inflation in their daily lives. So this episode is about how manufacturers can support growth in their business amidst a turbulent — but very exciting — time in today’s building industry. 

We talk with building materials research expert Grant Farnsworth about the trends we’ve seen over the last two years, along with what manufacturers can do to sustain their business by planning ahead instead of just surviving in the now. 

Our guests on this week’s episode are spearheading an important solution: the construction industry’s labor shortage problem. It's a fascinating episode about partnerships, skilled trades and the future of labor in the construction industry.

This week, Spencer Brown, Director of Sales for Pfister Faucets, and Kevin Johnson, President of CHS Plumbing, talked with Zach and Beth about what manufacturers and their customers (the contractors they work with) can do to support each other in today’s building industry. The strategies we discussed help ensure the future of construction and labor in the industry.

One of the most common questions Venveo gets from manufacturers is “Should we translate our website into Spanish?" The answer is always a resounding, “Yes!” But for some manufacturers that might feel like a daunting task, so we break down this process more with an expert in this week’s episode. 

It’s important to do the work to make your building materials website more accessible to Spanish-speaking audiences. Kevin Kilpatrick is the Chief Marketing Officer of Blue Lake Lumber, and he walked us through the most effective ways to truly connect with this ever-growing audience in the construction industry.

Part of our passion at Venveo is to report on trends and concerns in the building industry, and we’re so excited to share what happened at IBS 2022 in Orlando. It gives us an opportunity to connect with others in the industry and get the latest updates on products and trends in building today.

Educating your customers and giving them more opportunities to learn is such a valuable resource and service in the building materials industry today. Some manufacturers do this well — but some don’t. We talk with an education expert about how more BPMs in the industry can get it right.

To stay ahead of competition, today’s building materials manufacturers need a way to make themselves valuable and trustworthy to customers: CEUs might just be the secret ingredient to that kind of success.

Every year, Venveo partners with The Farnsworth Group to survey pros, builders, architects and DIYers on how they research, specify and purchase building materials products. This week, we’re sharing insights from the pro panel we held during the 2022 Building Products Customer Guide event. Anytime we get to talk with other building materials industry pros and experts, it’s a fun time. Here are a few key clips, along with some of the best insights straight from the pros.

We talk a lot about how your brand’s digital presence can be your best salesperson — but what if you actually want to grow your sales team in 2022? This episode talks all about building a team that makes sense for your brand, along with some predictions about what this year might bring for the industry.

Mike Siuda is a seasoned marketing and sales executive in the building materials world and has seen that world change and evolve, especially since the pandemic hit. We talked with him about the future of sales in the industry and how building materials brands can help support their own future.