Smarter Building Materials Marketing

Content is a hot topic here at Venveo, but this week’s show gets specific about five types of content you need to put on the calendar next year. If you stick around until the end you’ll get a bonus tip from Beth. The content building materials manufacturers create can make a big impact on their brand in 2022. Are you ready to level up your marketing?

Did you know that we spend more time checking our email on our phones than we do our desktops? And any time Apple — who has the lion’s share of mobile users — makes a change to how they collect data or handle privacy around email, it's going to have an impact on those of us who are marketers. And Apple's done it again.

What do the iOS 15 changes mean if you’re a building materials marketer? To make sure you're getting the most out of these changes, Beth and Zach break down the technical aspects of the update, what to worry about, what to look forward to and what your next steps look like.

Data is one of the first things that gets neglected in a busy business. Not everything is a numbers game, but if you’re a manufacturer and aren’t capturing data on your sales and marketing efforts, you’re missing out. 

Data is an important component of your marketing strategy as a manufacturer, so we talked Dan Donohue, Director of Sales and Marketing at Craftmaster Hardware, about how manufacturers and distributors can work together to get more out of marketing efforts.

Is it possible to be a sustainable manufacturer and stay ahead in today’s construction industry? Here’s how one lumber company’s zero waste business practices are helping them drive more profit.

Ted Dergousoff is the CEO of NewLife Forest Restoration, an Arizona lumber company committed to protecting our national forests. He shares how NewLife is revitalizing the construction industry with better building practices and high-quality wood products.

Video content will be a must-add to your marketing plans after listening to this episode, so get out your notebook. We talked about video marketing strategies with a manufacturer who recently won several awards for their content … and there’s one surprising tip we can’t wait to share with you. 

Ben Roberts is the North American Marketing Director for Kebony, a manufacturer of wood cladding that recently won several 2020 Telly Awards for their Design vs. Build series. Ben shares everything from how they produce the stunning videos that have become part of what makes Kebony such a successful building materials brand to how they use the videos to drive leads and sales.

Data helps us connect the dots between the different parts of an organization, whether that's product development, marketing, sales or customer service. Data plays a bigger role in a lot of the decisions that today’s manufacturers make — are you using it to your advantage?

Bob Sanders, Director of Sales at Shouldice Designer Stone, works for a manufacturer that spends a considerable amount of time deep in their business data. They’ve used insights from that data to improve everything from their customers’ experience to their manufacturing processes — all helpful information if you’re planning out your own marketing strategy for 2022.

One of the most overlooked parts of the sales process for manufacturers is the visual component to the purchasing decision. If you’re planning out your marketing content for next year, it’s time to prioritize — and imagery is a great place to start when it comes to boosting your sales. 

Greg Weyman is the founder and managing partner for Market Thrive, and he has a ton of insights (and great statistics) around how manufacturers can use imagery to boost their site traffic and sales — a topic we’re always thrilled to discuss.

Want a pipeline that fills itself? This week, we talked with an expert in business development on how manufacturers create a pipeline that's constantly full with commercial architects, without actually having to generate a lot of outbound activity. 

Caitlin Mulligan is the Director of Business Development at SCI Lighting Solutions and works with high-end architects and designers in the commercial space. We picked her brain about how to keep architects and designers interested in your product and engaged with your brand.

The question we get asked most often is about social media and its ROI. So this week’s episode is all about the strategies and tactics we use to help building materials manufacturers succeed in the digital world. If you’re trying to level up your social media presence, stay tuned. 

Zach and Beth talk with Venveo’s own social media expert Ashley Stevenson to get into the nitty-gritty of the ROI of social media.

What’s getting builders to switch the products they typically build with? While builders and other construction professionals aren’t known to adopt new products or materials readily, we’re finding that behavior has started to shift. This week’s episode explores why.

Zach and Beth talk with Jimmy Cotty, Executive Director of the Georgia Ready Mixed Concrete Association, about how manufacturers can be at the forefront of solutions in today’s construction industry.