Data helps us connect the dots between the different parts of an organization, whether that's product development, marketing, sales or customer service. Data plays a bigger role in a lot of the decisions that today’s manufacturers make — are you using it to your advantage?

Bob Sanders, Director of Sales at Shouldice Designer Stone, works for a manufacturer that spends a considerable amount of time deep in their business data. They’ve used insights from that data to improve everything from their customers’ experience to their manufacturing processes — all helpful information if you’re planning out your own marketing strategy for 2022.

One of the most overlooked parts of the sales process for manufacturers is the visual component to the purchasing decision. If you’re planning out your marketing content for next year, it’s time to prioritize — and imagery is a great place to start when it comes to boosting your sales. 

Greg Weyman is the founder and managing partner for Market Thrive, and he has a ton of insights (and great statistics) around how manufacturers can use imagery to boost their site traffic and sales — a topic we’re always thrilled to discuss.

Want a pipeline that fills itself? This week, we talked with an expert in business development on how manufacturers create a pipeline that's constantly full with commercial architects, without actually having to generate a lot of outbound activity. 

Caitlin Mulligan is the Director of Business Development at SCI Lighting Solutions and works with high-end architects and designers in the commercial space. We picked her brain about how to keep architects and designers interested in your product and engaged with your brand.

The question we get asked most often is about social media and its ROI. So this week’s episode is all about the strategies and tactics we use to help building materials manufacturers succeed in the digital world. If you’re trying to level up your social media presence, stay tuned. 

Zach and Beth talk with Venveo’s own social media expert Ashley Stevenson to get into the nitty-gritty of the ROI of social media.

What’s getting builders to switch the products they typically build with? While builders and other construction professionals aren’t known to adopt new products or materials readily, we’re finding that behavior has started to shift. This week’s episode explores why.

Zach and Beth talk with Jimmy Cotty, Executive Director of the Georgia Ready Mixed Concrete Association, about how manufacturers can be at the forefront of solutions in today’s construction industry.

Growing a building materials brand is about the story you’re telling. The better the story, the greater the sale. But what if you’ve got a few different audiences? What should your brand’s story sound like then? Let’s find out from a company that began their story from the ground up.

Greg Rohl is principal of The Rohl Model and the family-founded Rohl Faucets brand. The company has an established reputation for innovation and luxury brand quality, so we talked with Greg about what it takes to build a winning brand in the building materials industry.

This episode is an exploration of the professional installer and trade industry and what they want from building materials manufacturers. Plus, what does the future of the trades look like? And how can manufacturers ensure that their future is a little brighter?

Chad Lingafelt is the managing partner of Loc-Doc Security, a door and security firm in North Carolina. Chad is also the host of a great podcast, The Coffee Break. He’s a man of several passions, and we talked with him about how building product companies can stay relevant in the ever-evolving construction and manufacturing industry. 

What issues are ahead in land development and how will that affect the future of the construction industry? This week’s episode features an in-depth interview with a land developer who helps us understand the market from the inside out.

We talk with Eric Tune, a general-contractor-turned-developer, who is now Vice President of Land Development at Brookfield in Phoenix, about how construction and building materials impact the way cities grow today.

Is housing overvalued today? On this episode, we bring in an expert on investing, who gives us some much-needed perspective on housing today and how manufacturers and building materials companies can expect it to impact their business. Wondering when the bubble will burst? Let’s explore that question a little more.

We talked with Jason Hartman, Founder and CEO of The Hartman Media Company, to better understand the real estate market and how it impacts the building materials industry today.

If you’re a building materials manufacturer with a website, then pay attention to this week’s episode. Google is rolling out an algorithm update that's going to impact everybody's digital presence, and we dive into how you can improve your SEO and Google rankings, and stay ahead of these major changes.