Smarter Building Materials Marketing

Every building materials manufacturer needs a strong digital marketing strategy to compete, but where do you start?

No matter what stage you’re in, Zach and Beth lay out three distinct steps to make sure you’re reaching your target audience with the right methods.

Every year, building material companies spend hundred of thousands, if not millions, of dollars on trade shows, but they rarely are able to report on the ROI from these expensive events.

Trade show exhibits and visitors are dwindling each year, and we suspect it’s for this very reason. Don’t give up on your trade show schedule just yet. Just change your strategy. Today, Zach and Beth are talking about how building materials manufacturers can create a truly successful follow-up campaign for all those leads you meet at trade shows, including exactly what to do before, during, and after the trade show to gain leads, grow sales and get serious ROI for your trade show efforts.

Don’t wait to approach architects and interior designers when they’re established and, correspondingly, busy. Instead, you can start building your brand awareness with rising students in the industry.

Matt Wagner talks about how students are sourcing products today and what changes building manufacturers can make to reach them better.

Has your company noticed a change in building material buying habits, but has failed to develop a clear sales and marketing strategies to address these shifts?

To find out exactly what’s happening in the building materials buying space and how manufacturers can take advantage of these changes, Zach and Beth interviewed Grant Farnsworth of the Farnsworth Group.

Mark Mitchell talks about how the growth of the Internet has created changes in nearly every industry, and it’s no different for building materials manufacturers.

Find out how your company can embrace new trends with key insights from marketing “whiz” Mark Mitchell.

Generating more leads through your website starts with understanding why your audience comes to your site in the first place.

Today, on Smarter Building Materials Marketing, we’re going to take a step back from your site to discuss what your audience wants, how you can satisfy that, and where to introduce forms so you’re capturing contact information at the right time and in the right way.

Growing awareness of your brand is crucial for effective sales and marketing strategies. But, effective brand awareness is so much more than pushing your company name and logo.

To find the best ways to build and engage your audience that actually help grow sales, Zach and Beth give step-by-step actions specific to the building materials industry.

Your website should be helping you grow sales even if you’re not selling products directly online. Most building material manufacturers are treating their website like a one time event that they never think of again after it’s live. No matter where you focus in the channel—architects, builders, contractors or end consumers— your audience is starting their purchase journey online.

In the first episode of Venveo’s Smarter Building Materials Marketing podcast, CEO Zach Williams and Director of Digital Strategy Beth PopNikolov dive into how you can turn your building materials website into your leading salesperson.