Smarter Building Materials Marketing

In order to win in your industry, you need to be able to sell to builders and contractors effectively, in a way that resonates with them.

If you try to market to a professional audience the same way you market to distributors or homeowners, you won’t be able to connect with them in a way that drives leads and sales.

In this episode, we talk to a builder about how to get pros to switch to a new product or try a new one.

Having a “green” building product doesn’t mean what it once did, but there’s a wave of new demand in this building products category that most companies don’t know about.

In this episode, we interview an expert who shares how manufacturers can use the right language and positioning to grow sales with green products.

There is a lot of conversation being had about modular offsite prefab and what this means for building products.

Today we bring on a manufacturer who is spearheading this initiative for his business.

He shares some insights as to why this happening and how to stay ahead of the shifts in front of us.

Learn how you can begin to make this a bigger part of your business, and grow your sales in the process.

With digital marketing, it’s easy to get caught up in the metrics - the number of website visitors or number of leads generated.

Instead, building material manufacturers need to switch their focus from metrics to relationships.

In this week's episode we talk about conversation marketing, what it is, and why manufacturers should utilize this tactic to drive sales.

For most manufacturers, using external sales reps is necessary, but comes with a list of common frustrations.

Today, we’re talking to a manufacturer who has implemented some simple strategies to keep their external reps engaged and build their relationship and trust.

Having a sales team that’s bought-in to you, your product and your company’s success is crucial … but easier said than done.

Listen to hear how they’re winning their sales reps over, what they’ve learned from their sales reps about common mistakes manufacturers make, and how you can start building better relationships and growing sales through your external sales rep team.

What if you could showcase your product to your audience in the place they spend the most time online?

Facebook and Instagram ads allow you to do exactly that.

On this episode, we talk about the untapped potential of Facebook and Instagram ads for the Building Materials industry and give you examples of how to leverage the potential of the ad platform to grow awareness and drive leads.

Does content marketing really work? If you give too much away, won’t your customers just do it themselves instead of working with you?

Today, we’re talking with one manufacturer who’s doing content marketing so well he’s actually developed a fan base of customers so loyal, he can recommend competitor’s products and they still come back to buy from him.

Listen now to learn the incredible results you can bring in when you deliver truly valuable content to your audience.

Manufacturers are always fighting for sales, but the real battleground to win more market share for the longterm is in customer insights.

Walmart is investing heavily … and losing money… in order to gain customer insights because they know competing with massive online retailers like Amazon is the only way to win.

Listen to hear what Walmart is doing and how building materials manufacturers can take the same approach (without losing money) to gain insights into the channel.

In this episode Beth and Zach talk about how building materials companies can use podcasting to reach their audience—both internal and external.

We talk to one manufacturer who’s had such success with their employees, they’re launching a public podcast to connect with their audience as well.

Using marketing automation is one of the most effective ways to increase open rate, click through rate and convert leads to sales.

But getting something this labor-intensive up and running can be challenging.

Zach and Beth talk you through how to get started, what you need to know, how to avoid common mistakes and more on today’s episode.

PLUS, listen to find out about how to get an even deeper dive into marketing automation for building materials manufacturers including proven campaigns and strategies.